Brainstormers team

12212 USF Genshaft dr

Tampa, Fl, 33620
August 3, 2023

City of Tampa
Mobility Department,
Parking Division
1703 N Franklin St
Tampa, FL 33602

Dear Tampa Parking Division,

I hope this letter finds you well. As the Brainstormer’s team, a leading consulting firm that
provides data-driven solutions for complex challenges, we recently conducted an in-depth
analysis of the parking shortage at the University of South Florida campus in Tampa, Florida.
We are pleased to present our comprehensive "Recommendation Report: Addressing Parking
Shortage at University of South Florida." The report thoroughly examines the factors
contributing to the critical parking problem at USF. It proposes a multifaceted approach to
resolve it effectively.
The parking problem at USF has become a pressing issue, significantly impacting commuting
students and staff. Our recommendation report outlines feasible solutions that positively impact
the parking situation at USF. By promoting sustainable transportation alternatives and optimizing
parking allocation, we aim to reduce the demand for parking spaces and enhance campus
accessibility.
Please consider our recommendation report and take the necessary actions to address the parking
shortage at USF. Implementing the proposed solutions will improve the parking experience for
students and staff. However, it will align with the University's commitment to environmental
sustainability.
Sincerely, Brainstormers team

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 Parking Issue at The University of South Florida

Jamal Azzam, Margarita Gomez, Max Jones, Collin Joseph, Jacob

Muscianese, and Megan Poko

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 Table of Contents

Executive Summary iv

Introduction v

Problem/Need vi

Solution ix

Implementation xii

Call to Action xiv

References xvii

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Executive Summary

The University of South Florida (USF) campus is confronted with a pressing challenge—
insufficient parking spaces—which significantly impacts both commuting students and staff.
This comprehensive report thoroughly examines the factors contributing to this issue and
presents a data-driven solution to address the parking shortage. The core of the problem lies in
the growing demand for parking spaces in relation to the increasing number of students and staff.
The campus, accommodating over 50,000 students, currently offers only around 20,000 parking
spaces, resulting in overcrowded lots and distant parking areas. This congestion not only
frustrates and inconveniences students but also impedes their access to classes and participation
in on-campus activities. Beyond affecting the university's reputation, this situation has broader
implications for the well-being of the entire campus community.

To tackle this challenge, the recommended solution involves a multifaceted approach. By

promoting sustainable transportation alternatives and optimizing parking allocation, the
university aims to reduce the dependence on individual cars. Encouraging the use of walking,
biking, carpooling, and ridesharing will alleviate parking congestion and enhance campus
accessibility. Creating dedicated walking and biking paths and incentivizing carpooling further
contribute to the solution. Implementing these measures offers numerous advantages, including a
reduction in parking demand, decreased congestion in parking lots, and improved access to
classes and campus events. Prioritizing road safety ensures a secure environment for pedestrians
and cyclists, positively influencing both the campus experience and the surrounding community.

Addressing the parking problem is imperative for USF, given its direct impact on the university's
reputation, campus accessibility, and overall experience for students, staff, and visitors. This
well-researched analysis and evidence-based recommendations serve as a guide for university
administrators, the USF Parking Division, and relevant city authorities, such as the City of
Tampa's Parking Division. By embracing this comprehensive strategy, USF can effectively
overcome its parking challenges, fostering a more efficient, sustainable, and enjoyable campus
environment for its diverse community.

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Introduction

The University of South Florida (USF) in Tampa, Florida, is facing a critical issue with parking
shortage, significantly affecting commuting students and staff. This report seeks to
comprehensively analyze the factors contributing to the problem and provide data-driven
recommendations to address the parking issue effectively.
The parking problem at USF revolves around the need for more available spaces relative to the
increasing number of students and staff. The campus, accommodating over 50,000 students,
currently offers only around 20,000 parking spaces. Consequently, this results in congested lots
and distant parking areas, causing frustration and inconvenience for students and hindering their
ability to attend classes and participate in campus activities.
Expanding parking structures face challenges due to limited physical space on the USF campus.
As the university constructs new academic buildings and facilities to cater to the growing student
population, finding space for parking becomes increasingly tricky. Moreover, the existing
parking structures need to be updated and more sufficient to handle the high volume of vehicles,
leading to congestion and difficulty finding available parking spots.
The parking shortage also adversely impacts the overall campus environment and quality of life.
Students, faculty, and staff experience heightened stress and frustration when searching for
parking spaces, leading to delinquency and reduced productivity in academics and work.
Although efforts to promote alternative transportation options such as public transit, biking, and
carpooling, many students and staff still need personal vehicles. Individuals need their cars for
more reliable and efficient public transit options in the spread-out Tampa area.
A multifaceted approach to tackling the parking problem at USF is recommended. Tackling the
parking issue would involve promoting sustainable transportation alternatives and optimizing
parking allocation. Encouraging the use of walking, biking, carpooling, and ridesharing will
reduce the dependence on individual cars. Additionally, creating dedicated walking and biking
paths and providing incentives for carpooling will help ease parking congestion and enhance
campus accessibility.
Implementing the proposed solution offers numerous benefits to the university and its
stakeholders. Promoting alternative transportation and improving the campus bus system will
decrease the demand for parking spaces, reducing congestion in parking lots. This will enable
students and staff to access classes, events, and facilities more efficiently.

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Problem/Need
The shortage of parking at the USF campus is a significant concern affecting the University and

the local community. More parking spaces lead to less congestion on campus and surrounding

areas, causing traffic delays, compromising safety, and reducing the overall quality of life.

The University of South Florida campuses continue to grow. However, the disproportionate

change in the population and number of parking spaces remains a persistent concern for the USF

community. In an Oracle, the communication and marketing officer, Colton Morgan, examines

that 2019 the university sold approximately 28,000 permits. Yet, USF only has roughly 20,0000

spaces available across campus. This disparity in parking availability has resulted in heavy traffic

congestion, safety concerns, and frequent tardiness to class. Students often complained about the

inconvenience due to the lack of parking. However, the university administrators believe that

implanting more parking garages on the campus will cause more harm than good. (mills,2022)

Factors Contributing to the Parking Shortage:

Enrollment Growth: The continuous increase in student enrollment outpaces the expansion of

parking facilities.

Limited Physical Space: The availability of land for constructing new parking structures is

limited, restricting the campus's ability to expand its parking capacity. (mills,2022)

Balancing Parking Needs: USF must balance providing parking for commuting students and staff

while accommodating resident students and visitors.

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Limited Awareness of Alternatives: Many students and staff may need to be aware of or fully

utilize alternative transportation options, such as public transit, biking, or carpooling.

(Oracle,2022)

Environmental Concerns: The university is committed to sustainability, and any parking solution

must align with these environmental goals.

Impacted Individuals:

Commuting Students: A large percentage of USF students commute to campus from nearby

neighborhoods or surrounding areas. These students often spend considerable time searching for

parking spaces, which can lead to lateness for classes and campus events. The parking shortage

impacts their overall campus experience and creates stress and frustration in their daily routine.

(Mills,2022)

Faculty and Staff: Faculty members and university staff who commute to work at USF also face

the consequences of the parking shortage. Finding a parking spot close to their respective

buildings becomes time-consuming, and they may have to park at distant locations, affecting

their efficiency and productivity.

Resident Students' Guests: Resident students often receive guests who visit them on campus. The

lack of available parking spaces hinders the guests' ability to park conveniently, making their

visit less enjoyable and potentially discouraging future visits. (oracle,2022)

Visitors and Event Attendees: Visitors coming to the USF campus for events, conferences, or

meetings may need help securing suitable parking, impacting their overall experience and

impression of the University.

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Figure # 1

This map illustration visually represents the parking space shortage at USF's campus by

displaying available parking spaces in grey and highlighting buildings in yellow. By examining

the visual, one can observe the limited parking availability relative to the numerous buildings on

the campus, shedding light on the parking issues faced by USF. The color scheme is thoughtfully

chosen to be impactful and non-distracting, allowing for easy differentiation between parking

spots (grey) and buildings (yellow).

The University of South Florida (USF) is neglecting the pressing parking shortages issue,

prioritizing new buildings over providing adequate parking spots for the growing student

population. Despite students paying a substantial fee for parking permits, finding a place remains

challenging due to overselling permits by more than 25%. The lack of action on additional

parking needs, especially with upcoming projects, raises concerns about safety and accessibility

on campus. USF must address these issues to ensure students and staff have a positive and secure

campus experience.

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Solution

This section presents a series of strategic solutions aimed at effectively addressing the pressing

issue of parking shortage at the University of South Florida's (USF) campus. Each solution is

carefully designed to mitigate the parking challenges faced by the university community,

particularly commuting students, and staff. The outlined strategies aim to enhance transportation

alternatives, optimize parking allocation, and improve overall campus accessibility.

1. Incentivizing Alternative Transportation Options

To encourage the adoption of alternative transportation methods, a comprehensive incentive

program will be implemented. This program will encompass a range of initiatives, including

discounted parking permits for verified carpool participants, preferential parking for eco-friendly

vehicles, and subsidies for public transit passes. To ensure the integrity of carpool participation,

a transparent verification process will be established, ensuring that eligible participants receive

the designated benefits.

2. Upgrading the Bull Runner Bus System and Implementing Road Safety Measures

To enhance campus transportation infrastructure, the Bull Runner bus system will undergo a

strategic upgrade. This upgrade will focus on improving operational efficiency, increasing the

frequency of routes, and expanding coverage to encompass key areas on and around the campus.

Additionally, a comprehensive set of road safety measures will be introduced to safeguard the

well-being of pedestrians and cyclists, ensuring a secure transportation environment.

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3. Targeted Solutions for Commuting Students and Staff

Recognizing the significant influence of commuting students and staff on parking demand,

targeted solutions will be devised to address their specific needs. These solutions will involve

tailored initiatives, such as flexible transportation schedules, designated parking areas, and

optimized shuttle services, all designed to reduce the reliance on individual vehicles and alleviate

parking congestion.

4. Enhanced Integration of Public Transit

To provide viable transportation alternatives, a robust integration plan for public transit systems

will be developed. This will involve close collaboration with local transit authorities to improve

connectivity between the USF campus and surrounding areas. This integration will include the

introduction of new routes, increased frequency of existing services, and seamless access to

public transportation options.

5. Development of an Effective Parking Allocation System

An innovative parking allocation system will be established to ensure optimal utilization of

available parking spaces. This system will be designed to match the number of issued permits

with the campus parking capacity, thereby eliminating overselling and guaranteeing that permit

holders have access to available parking spots. The implementation of this system will contribute

to a more equitable distribution of parking resources.

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6. Incentives for Alternative Transportation Methods

To motivate the adoption of alternative transportation modes, a comprehensive incentives

program will be introduced. This program will encompass a variety of rewards for individuals

who choose eco-friendly options such as carpooling, biking, and public transit. These incentives

may include priority parking, financial rewards, or recognition within the university community.

7. Expansion of Online Course Offerings

To alleviate parking demand during peak hours, USF will strategically expand its offering of

online courses. By providing a wide array of online classes that cater to students' schedules and

preferences, the university aims to reduce the need for on-campus attendance. Incentives, such as

discounted tuition fees or academic recognition, will be offered to students who choose to enroll

in online courses.

Incorporating these proposed solutions into the existing campus infrastructure will contribute to a

comprehensive and multifaceted approach to alleviate the parking shortage challenge at USF.

Each solution is intricately designed to offer tangible benefits to the university community,

improve campus accessibility, and enhance the overall quality of campus life. Through the

implementation of these strategies, USF will pave the way toward a more sustainable and

efficient transportation ecosystem.

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Implementation

The following section outlines a comprehensive implementation plan designed to effectively

address the persistent parking shortage at the University of South Florida (USF) campus. By
promoting sustainable transportation methods, optimizing parking allocation, and prioritizing
safety, this plan aims to provide a holistic solution that enhances campus accessibility and fosters
a positive campus experience.

1. Promoting Sustainable Transportation

Incentive Program Launch:

- Collaborate with local transportation authorities to enhance public transit options and
schedules.

- Develop and launch an awareness campaign to educate students and staff about alternative
transportation methods, such as biking, carpooling, and ridesharing.

- Implement incentives, such as discounted parking permits for verified carpool participants and
preferential parking for eco-friendly vehicles.

2. Optimizing Parking Allocation and Technology Integration

Real-time Parking System Implementation:

- Procure and implement a smart parking system that utilizes real-time data to efficiently allocate
parking spaces based on demand.

- Prioritize permit issuance to ensure equitable distribution and match parking capacity.

- Integrate dynamic pricing to incentivize off-peak parking and discourage single-occupancy

vehicle use during peak hours.

3. Enhancing Bull Runner Bus System and Ensuring Safety

Bull Runner Upgrades and Safety Measures:

- Collaborate with transportation authorities to upgrade the Bull Runner campus bus system for
improved frequency, coverage, and reliability.

- Implement road safety measures, including pedestrian-friendly infrastructure and cyclist

protection mechanisms, to ensure safe transportation modes.

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4. Tailored Solutions for Commuting Students and Staff

Customized Transportation Solutions:

- Develop tailored transportation schedules to cater to commuting students and staff.

- Designate parking areas to accommodate commuters and implement optimized shuttle services.

5. Eco-friendly Incentives and Infrastructure Development

Environmental Initiatives:

- Partner with local businesses to provide additional incentives for sustainable transportation
methods.

- Advocate for infrastructure improvements, including safe bike lanes, pedestrian pathways, and
enhanced sidewalks to promote eco-friendly commuting.

6. Online Course Expansion and Future Considerations

Online Course Expansion:

- Strategically expand online course offerings to reduce peak-hour parking demand.

- Provide incentives, such as discounted tuition fees or academic recognition, for students who
enroll in online classes.

7. Monitoring and Continuous Improvement

Implementation Evaluation:

- Establish a monitoring and evaluation framework to assess the effectiveness of the

implemented solutions.

- Collect data on parking utilization, transportation patterns, and student/staff feedback to inform
ongoing improvements.

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Call to Action

The imperative to address the persistent parking shortage at the University of South Florida
(USF) demands swift and decisive action from all stakeholders involved. The well-being and
satisfaction of the campus community, along with the university's commitment to sustainability
and excellence, are at stake. We, as a collective body, have a responsibility to prioritize and
implement the proposed solutions to effectively alleviate the parking challenges faced by
students, faculty, and staff.

1. Administration and Decision-Makers

We call upon the university administration and decision-makers to take a proactive stance in
implementing the recommended solutions. Recognize that a sustainable and efficient
transportation system is a cornerstone of a thriving campus environment. Allocate the necessary
resources and support to initiate the proposed measures, fostering a transportation culture that
aligns with USF's values and goals.

2. Faculty and Staff

Faculty and staff play a pivotal role in championing and advocating for these changes. Lead by
example by embracing alternative transportation methods and encouraging students to do the
same. Engage in dialogues with colleagues and students to highlight the benefits of sustainable
commuting and the positive impact it has on the campus community and the environment.

3. Students

As the primary beneficiaries of these initiatives, students are instrumental in driving change.
Take the initiative to explore and adopt alternative transportation options, such as carpooling,
biking, and utilizing public transit. Join campus-wide awareness campaigns, participate in
surveys, and provide feedback to contribute to the continuous improvement of the transportation
ecosystem.

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4. Local Authorities and Transportation Partners

We urge local transportation authorities and partners to collaborate closely with USF in
enhancing public transit infrastructure and services. The success of these initiatives hinges on
robust and reliable transportation options. Collaborate with the university to streamline routes,
schedules, and transit services to ensure seamless integration with campus life.

5. Community Engagement

Engage the wider USF community in the endeavor to transform transportation on campus.
Encourage open discussions, town halls, and forums to foster a sense of collective ownership and
participation. By uniting as a community, we can build momentum and inspire lasting change.

6. Commitment to Sustainability

USF's commitment to sustainability goes beyond campus borders. Advocate for sustainable
transportation practices in the greater Tampa community. By fostering partnerships and
alliances, we can extend the positive impact beyond the campus, contributing to a greener and
more environmentally conscious city.

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Conclusion

In conclusion, the critical parking shortage at the University of South Florida (USF) demands
immediate attention and comprehensive solutions. This report has systematically examined the
factors contributing to the issue and presented a well-researched and data-driven strategy to
address the challenges faced by students, faculty, staff, and the local community.

The recommended solutions, encompassing promoting sustainable transportation, optimizing

parking allocation, and enhancing public transit integration, offer a multifaceted approach that
aligns with USF's commitment to sustainability, cost-effectiveness, and efficiency. By
prioritizing these measures, USF can significantly alleviate the parking problem while fostering a
more accessible, environmentally friendly, and thriving campus environment.

The call to action resonates with all stakeholders - university administrators, faculty, staff,
students, local authorities, and the broader community. It is imperative for each member of this
collective effort to play an active role in implementing the proposed solutions and advocating for
the necessary changes.

As we navigate the path forward, let us remember that addressing the parking shortage is not
only about easing the frustrations of finding a parking spot; it is about shaping the future of our
campus, community, and environment. By embracing sustainable transportation alternatives and
adopting innovative parking strategies, USF can set a precedent for campuses nationwide,
creating a model of excellence and progress.

Together, we can overcome the parking challenges that hinder accessibility, safety, and overall
campus experience. Let this report and its recommendations serve as a catalyst for
transformation, inspiring us all to work collaboratively, think innovatively, and propel the
University of South Florida towards a future where parking constraints are a thing of the past,
and sustainable mobility reigns.The time for action is now. Let us embark on this journey
towards a more accessible, sustainable, and vibrant USF campus for current and future
generations.

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References

https://www.abcactionnews.com/chad-mills. (2022, March 4). USF students hope next president

will deliver stadium, more parking. ABC Action News Tampa Bay (WFTS).

https://www.abcactionnews.com/news/region-hillsborough/usf-students-hope-next-

president-will-deliver-stadium-more-parking

New garage is not solution to parking problem. (2022, March 27). The Oracle.

https://www.usforacle.com/2022/03/27/opinion-new-garage-is-not-solution-to-parking-

problem/

USF will build anything but a parking garage despite students begging. (2022, October 6). The

Oracle. https://www.usforacle.com/2022/10/06/opinion-usf-will-build-anything-but-a-

parking-garage-despite-students-begging/

Parking Problems on Campus. (2017, March 31). USF Broadcast News; USF Broadcast News.

https://usfbroadcastnews.wordpress.com/2017/03/31/parking-problems-on-campus/

Sweet, N. (2018, February 26). Tired of USF Parking? The Blue Bull. https://medium.com/the-

blue-bull/tired-of-usf-parking-5cc68c739260

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