Illinois State Office of Parking and Transportation

Group Positioning Project

Sophie Veytsman, Kylie Blair, Hailie Stevenfield, Kaylie Schrock
 TABLE OF CONTENTS

Company Background Positioning Issues

01 02

Group Findings and

Conclusions Recommendations
03 04
Company Background 01
 About ISU’s Office of Parking and Transportation

● Manages all on-campus transportation

● Organizes and assigns parking permits to students, faculty, and staff
● Develops policies, procedures, and regulations for establishing a safe and
effective transportation system
● Ensures all roadways are cleared and accessible for students
● Communicates with students directly regarding concerns, parking
violations, citations, etc.
Services Supplied
● Fleet Reservations
● Motorists Assistance
● Parking Permits
● Bus Transportation
Positioning Issues 02
Positioning Issues
■ Not seen as the “best option”
■ Lack reliability and convenience
■ Insufficient resources available
for students
○ Parking lots, parking
permits, etc.
■ Constituents are uneducated
on what the Office of Parking
and Transportation has to offer
 How would you rate your overall satisfaction with
the Office of Parking and Transportation at Illinois
State University?

I have had to pay for parking (Bone Center, Parking

Garages, etc.) while having an up-to-date parking
pass
 There has been an instance where I could not find a
parking spot in the lot that I purchased a pass for.

I have used the connect transit option on

campus.
Group Findings &
Conclusions
03
 Insufficient Spaces

96% Agreed Agreed 22%

4% Disagreed Disagreed 78%

I believe the University would benefit from adding additional I feel there are an adequate amount of parking spaces available
parking lots whenever I park on campus
87% of students believe the university does not
prioritize convenience for students
90% of students believe they are overpaying for
parking on campus
Additional
Information
Gathered - 55% of students walk as their primary form of transportation
- 48% prefer driving
- Less than 1% use other forms such as biking, skateboarding, etc.
- 51% of students did not purchase any form of permit this year
- Of those that did, 66% purchased a commuter pass
- 46% of students utilized other forms of transportation (Uber/Lyft) instead
of on-campus transportation methods
- When asked where on campus would most benefit from additional parking
areas, the most prominent answers were the Watterson Towers, the Rec,
and the College of Business
Recommendations 04
Recommendations
● Keep students at the focus
○ Ensure students are well-informed on transportation options and
services offered by the Office
○ Prioritize the convenience and reliability of on-campus
transportation methods for students
● Implement a pricing strategy that minimizes cost for students
● Create more on-campus advertising for transportation methods and
services offered by the Office
○ Increase awareness via social media
● Additional parking spaces and lots on-campus for student commuters
Advertisement: Ride like a Redbird Campaign
Advertisement: Billboard on Main Street
Advertisement: Instagram
Bibliography 05
Bibliography
About Illinois State University. Illinois State University. (2023, February 15). illinoisstate.edu/about/

College Enrollment Rates. Coe - college enrollment rates. (2022, May). nces.ed.gov/programs/college-enrollment-rate

For immediate release - parking.illinoisstate.edu. (n.d.). parking.illinoisstate.edu

Illinois State University. (n.d.). Fall 2022 Student Data. Fall 2022 Fact Sheet. prpa.illinoisstate.edu/downloads/university/Fall_2022_Fact_Sheet.pdf

Illinois State University. (n.d.). Illinois State Student Enrollment Reports. Power BI. app.powerbi.com/view?

Illinois State University. (2023, March 16). Permit prices. Permit Prices | Office of Parking and Transportation | Illinois State. parking.illinoisstate.edu/permits/prices/

Intharacks, J. V. (1970, January 1). The influence of ethnicity on consumer behaviour : A study of inter-generational and inter-group differences. Western Sydney

University ResearchDirect. https://researchdirect.westernsydney.edu.au/islandora/object/uws:43245

 Bibliography

Islam, R., Rafique, S., Bredikhina, O. A., & Jones, S. (2022, July 22). Getting around in a college town: A case study of transportation barriers faced by international

students at Ua. arXiv.org. https://arxiv.org/abs/2208.06434

Kidambi, M. (2019, January 29). Popularity of brief uber, lyft rides on campus raises environmental concerns. Daily Bruin. dailybruin.com/2019/01/29/popularity-

of-brief-uber-lyft-rides-on-campus-raises-environmental-concerns

Lyft. (2022, October 11). Ride Smart around campus with lyft. Lyft Blog. www.lyft.com/blog/posts/ride-smart-around-campus-with-lyft

Oleksandr. (2021, November 19). Should my college student have a car on campus? College Parents of America. collegeparents.org

Uber. (n.d.). Uber Estimate. How Much Does a Ride with Uber Cost? www.uber.com/global/en/price-estimate/

U.S. News. (n.d.). Illinois State University Student Life. U.S. News Education. www.usnews.com/best-colleges/illinois-state-university
 Thank You!
Any Questions?