Analytics for Competitive Advantage

BA ZC415/PDBA ZC413

BITS Pilani Dr. Nirankush Dutta

Pilani Campus
Department of Management
 BITS Pilani
Pilani Campus

Executing Data Strategy

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Data Strategy
• Start small
• Think big
• Create data culture
• Revisit and renew data strategy
• Data into action
– Better decision
– Improved operations
– Increased revenue

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BITS Pilani, Pilani Campus
Attitude
• Support from the top management
– Orientation of organization
– Expenditure
– Need for data
– Competition
– Customer focus
– Value of anomalies
– Expediency vs. accuracy

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BITS Pilani, Pilani Campus
Preventing Failure of Data
Strategies
• Understanding of management
• Clarity of strategy
• Communication across departments
• Breaking into smaller manageable projects
• Testing systems
• Staff engagement
• Training staff

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BITS Pilani, Pilani Campus
Creating Data Culture
• Cultural shift
• Engage key personnel in developing and implementing data
strategy
• Communication across the business
• Change management
• Explaining usage and importance to employees

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BITS Pilani, Pilani Campus
Revisiting Data Strategy
• What is the primary purpose of your data strategy?
– Improved decisions
– Core of business model
• Extending current scope of data use
• Extending to a new business
• Changing technology landscape

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BITS Pilani, Pilani Campus
Edge Analytics
• Large retailers
• Emergency repair works
• Driverless vehicles

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BITS Pilani, Pilani Campus
Looking to Future
• LiFi
– Upto 224 GBPS
• Theory of Fully Automated Luxury Communism
• Digital feudalism

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BITS Pilani, Pilani Campus
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BITS Pilani, Pilani Campus