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Age
• Below 20
• 20-40
• 40-60
• Above 60
2.Gender
• Male
• Female
• Others
3.Annual Income
• Below 1 lakh
• 1 -3 lakh
• 3 -5 lakh
• 5 -7 lakh
• Above 10 lakhs
4.Occupation
• Business
• Salaried Person
• Student
• Homemaker
7.What is the average time that you spend shopping at Shoppers’ Stop?
· Less than 30 min
· 30min – 1 hr
· 1hr – 2hrs
· More than 2 hrs
45
40
9.Who accompanies you for the purchase?
• Friends 45
40
• Self
35
• Family
30
• Spouse 25
20
10.What factors influence you to make purchase? 15
• Occasions 10
• Offers 5
• Seasons 0
8.W
• Fashion you
Sh
• Promotions
21.What type of kids’ wear do you prefer for your little ones?
• Denim
• Tops & t- shirts
• Skirts
• Jeans
• Trousers
• Shorts
• Sweatshirts
• Dresses
• Jumpsuits
• Sets & suits
• Joggers
24.Which brand of kids clothings do you prefer to buy from Shoppers’ Stop?
• Stop
• Life
• Karrot
25.How satisfied are you with the products from kids wear and ladies footwear?(rate from 1 – 5).
• 1
• 2
• 3
• 4
• 5
26.Which of the following words would you use to describe the products from kids and ladies footwear section ? (You can cho
· Overpriced
· Unique
· Poor Quality
· Reliable
• Impractical
• Ineffective
• Good value for money
• Useful
28.How easy was it to navigate through the kids and ladies footwear section?
• Extremely easy
• easy
• Neutral
• Difficult
• Extremely difficult
30.Does the displays and promotional offers informed in the store attract you?
• Yes
• No
32.Does the sale promotion activities make you to visit once again?
• Yes
• No
45 47.37
49 51.58
1 1.05
45 47.37
38 40.00
7 7.37
5 5.26
0 0.00
35 36.84
43 45.26
7 7.37
10 10.53
58 61.05
37 38.95
3 3.16
13 13.68
36 37.89
43 45.26
30 31.58
38 40.00
18 18.95
6 6.32
37 38.95
19 20.00
33 34.74
6 6.32
ing purchase
ing purchase
16 16.84
accompanies
25 26.32 0.00
43 45.26 • Friends • Self • Family • Spouse
11 11.58 percentage
15 15.79
factors influencing
40.00
25 26.32
20.00
• Self • Family
16• 16.84
Spouse 0.00
• Occasions • Offers • Seasons • Fashion • Promotions
29 30.53
10 10.53 percentage
ent Percentage
42 44.21
types of footwear
0.00
30 31.58 • Formal • Casual • Sports
23 24.21 percentage
Respondents Percentage
Footwear brand preferences
40
30 31.58 0
8 8.42
15 15.79
32 33.68
8 8.42 percentage
25 26.32
requirements for kids cloth
20 21.05 30.00
5 5.26 20.00
5 5.26 10.00
5 5.26 0.00
• Fabric • Size • Fashion • Color • Elastic • C
15 15.79
20 21.05 percentage
20 21.05 percentage
32 33.68 40.00
0.00
15 15.79 • Prices • Offers • Promotions • Change of
20 21.05 minds
8 8.42 percentage
36 37.89
2 2.11 suitable fabric for kids
15 15.79 0.00
• Cotton • Linen • Satin • Fleece
2 2.11
40 42.11 percentage
9 9.47 percentage
20 21.05 0.00
2 2.11 • Brand • Quality • Price • Packaging
10 10.53 percentage
0 0.00 ratings
7 7.37 40.00
10 10.53 0.00
32 • 1 • 2 • 3 • 4
33.68
46 48.42 percentage
12 12.63
products description
30.00
30 31.58
15.00
0 0.00 0.00
18 18.95
0 0.00
0 0.00
percentage
0.00
25 26.32
percentage
10 10.53
0 0.00 percentage
50 52.63 percentage
57 60.00
percentage
38 40.00 percentage
30 31.58
percentage
23 24.21 0.00
• Discounts • Extra Offers • 1+1 offers •
25 26.32
17 17.89 percentage
sales promotion
49 51.58
46 48.42 percentage
23 24.21 percentage
8 8.42 0.00
· Price Off · Premium · Discount ·
49 51.58
15 15.79 percentage
in store promotions
40.00
0.00
• Multi buys • Discount on • Discount on • Loyalty
single items multi buys schemes (coupons ,
vouchers)
15 15.79 in store promotions
40.00
10 10.53 0.00
28 29.47 • Multi buys • Discount on • Discount on • Loyalty
single items multi buys schemes (coupons ,
10 10.53 vouchers)
32 33.68 percentage
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