SIP Report On Yippee Instant Noodle

By – Kumar Aakash
L.N.M.I. Patna
 Overview
• I was allotted a project under Deepak
Sir(Assistant Manager of Food of Bihar &
Jharkhand ) and Pankaj Sir(Sales Executive,
Patna)
• The project started from 1st June and ended
on 31st July.
 Contd…..
• Topic-To study the sale of Yippee portfolio with
competition activities

• First point of work- A.K. enterprises in Kankarbagh

• Second Point of work- M/s Imrita Baijnath Enterprises ,Raja
Bazaar
• Third point of work- Chinnaiya Enterprises in Patna city
Our Product
 Competitors

• Maggi
• Chings
• Patanjali
• Top Ramen….etc
 Task

• Getting my research done

• Getting orders
• Observing things
 What I learnt?

• Resolving problems.
• Competitors activities.
• Expertise from seniors
• Market condition of various products
 Questionnaire
• Q1. Which Instant Noodle which brand comes to your mind
first?
Patanjali,9%

Chings,9%

Yippee,23%
Maggi,59%
Q2. What made you to buy Yippee noodles?

Price,20%

Taste,40%

Quality,30%

other,10%
Q3. How much satisfied are you with Yippee?

Not Satisfied,20%

Highly Satisfied,35%

Neutral,15%

Satisfied,30%
Q4. Do you think celebrity endorsement promote buying?

70

60

50

40

Yes,65
30

20
No,35

10

0
Yes No
Q5. Which age group buys Instant noodles the most?

60 plus,5%

05 to 10,10%

40 to 60,20%

10 to 20,30%

20 to 40,35%
Q6. Which brand do you prefer most over yippee?

Chings Chings,15

Patanjali Patanjali,10

Maggi Maggi,75

0 10 20 30 40 50 60 70 80
Q7. Would you switch your brand preference if you get some
promotional offer with other brand?

May be,25%
Yes,35%

No,40%
Q8. Are you happy with the price offered?

Disappointed,10

Delighted,25

Dissatisfied,30

Satisfied,35
Q9. What do you expect in addition to common margin?

,0%

Promotional offers,25%

Extra Margin,10%

Display,65%
Q10. Shopkeeper’s Suggestion for increase in sales?

Margin,10%

Display,40%

Promotional
offers,50%
 Suggestions
• Motivating salesman through monetary and
non- monetary ways.
• Schemes for the shopkeepers to give them gift
based on their sale target achievement can also
help in increasing the sale.
• Company can give merchandise gifts to the
shopkeepers.
• Providing more display in shops. Lack of display
was found in respect to competitors mainly
Maggi and Chings.
• Free distribution of yippee in schools and
offices to promote trial.
• Expanding the loyalty programs can also help.
Thank You