Fashion Notes

Forecasting:
Process of making prediction of the future based on past and present data and analysis
of trends.

Fashion Forecasting:
Fashion forecasting is a concept that relates to identifying upcoming trends. It focuses
on predicting and designing fashion based on elements such as colour, fabrics,
textures, accessories, graphics, and foot wear and so on.
Fashion forecasting covers industries other than clothing and footwear, which are,
food and beverages, literature, automobiles, medicine and home furnishings.

Trend Forecasting:
Trend forecasting is a complicated but useful way to look at past sales or market
growth, determine possible trends from that data and use the information to
extrapolate what could happen in the future. Marketing experts typically use trend
forecasting to help determine potential future sales growth. Many areas of a business
can use forecasting, and examining the concept as it relates to sales can help you gain
an understanding of this strategy.

Pantone Colour:
This is the company is best known for its Pantone Matching System (PMS). It is
universally used by many industries, including printing, graphic design, paint and the
make-up industry, amongst others.
Pantone colours are colour codes that stand for a specific shade. You can communicate
about colours by defining the pantone code. Basically, pantone is the standard
language for colours. Every year on the first days of December, The Pantone Colour
Institute announces the new Colour of the Year.

Fashion In 1930s?
The fashion of the thirties is usually overshadowed by the great depression, but the
1930s were full of glamour and style.

1930s Fashion Trends:

 Midi length bias cut dresses, puff sleeves, belted waists and large yokes or collars
 Old Hollywood evening gowns- backless, sleeveless, long bias-cut dresses
 High waisted sailor pants and wide leg beach pajamas
 Casual sports clothes- skirt like shorts, striped knit shirts
 Slouch hats, tilt hats, knit berets
 Fur collar winter coats
 Oxford shoes with perforated details and evening T-strap heels

Colours:
Peach, rose pink, sky blue, sea green and sunny yellow were inn spring and summer.
In winter, chocolate brown, Grey, rust, black were inn.

Fashion In 1940s?
This era was mainly effected by the War and fashion was largely influenced by the
same. Clothes were made with a minimum of fabric, few pleats and no trimmings.
Skirts were a little below the knee and straight, worn with boxy jackets and broad,
padded shoulders. Many men and women wore uniforms.

1940s Fashion Trends:

 Knee length A-line dresses with puffed shoulders in patriotic colours
 Plaid A-line skirts with white button down blouses
 Victory suits: man-tailored skirt and jackets
 Wide leg, high waisted pants
 Workwear overalls and jeans created the Rosie the Riveter look
 Shoes – peep-toe heels, loafers, oxfords, wedge sandals
 The two-piece bikini debuted
 Hats, turbans, head scarves, snood and flower clips topped women’s heads

Colours:
Clothes in the 1940s were very bright and colourful, like navy blue, sunshine yellow,
red, light green.

Fashion In 1950s?
In the 1950s the world had to deal with the post war destruction and rebuilding of
architecture from the German bombing.

1940s Fashion Trends:

 Tea length swing dresses with petticoats for fullness
 Slim sheath dresses and tailored suits
 Pencil or circle skirts, poodle skirts for teens
 Capri pants, high waisted jeans
 Peter pan collar blouses
 Twin set cardigan sweaters
 Swing coats in winter
 Kitten heels, saddle shoes, stiletto heels
 Small hats, headscarves, hair flowers
 Jewellery: pearls, animal brooches, sweater clips
 Matching Accessories: Gloves, hats, belt, handbag
 Lingerie: Buttlet bra, girdle, backseam stockings

1950s Fashion Shopping List

Wardrobe for the 50s (enough to get you started):-

 Pencil skirt
 Crew neck cardigan
 Petticoat
 Circle skirt or dress preferably halter or boat neck.
 Bullet bra
 Waist knickers

Must have accessories:-

 Red lipstick
 Chiffon scarf
 Gloves
 Waist cinch belt