Q1. How old are you?

· Under 18
· 18-34
· 35-44
· 45-64
· Above 65

Q2. What is your gender?

· Male
· Female
· Other

Q3. What is your marital status?

· Single
· Married

Q4. What is household income?

· Below 1 lakh
· 1-6 lakh
· 7-12 lakh
· 13 lakh and above

Q5. What is your occupation?

· Business
· Salaried person
· Student
· Home maker

Q6. Are you a regular customer of a Shopper’s stop?

· Yes
· No

Q7. How often do you visit Shopper’s stop?

· Regular
· Occasionally

Q8. What factors influence you to make purchase from Shopper’s stop?
· Offers
· Occasions
· Advertisement
· Fashion
· Seasons

Q9. Which non apparel items Attracts you the most?

· Fragrances
· Watches
· Eyewear
 · Accessories
· Beauty and skin care

Q10. What fragrances do you like the most?

· Fresh
· Spicy
· Lemonish
· Flower
· Floral

Q11. Which brand of watches do you prefer?

· Titan
· Casio
· Fossil
· Diesel
· Timex
· Others

Q12. Which brand of eyewear do you prefer?

· Image
· Idee
· Police
· Ray ban
· Others

Q13. Which brand of handbags do you prefer?

· Baggit
· Allen Solly
· Van heusen
· Others

Q14. Which type of brand do you prefer in beauty and skin care?
· Mamaearth
· Loreal
· Lakme
· Maybelline
· Arcelia
· Others

Q15. Which factors influence you to choose from different brands?

· Price
· Quality
· Brand
· Offers & discounts
· Promotions

Q16. What most basically influences your needs, wants and buying behaviour?
· Brand
 · Culture
· Product
· Price

Q17. Which promotion method influence you to buy products?

· Advertising
· Sales promotion
· Personal selling
· Combination of above

Q18. Which methods of Sells promotion influence you to purchase?

· Price-off
· Premium
· Discount
· Extra quantity

Q19. Which factors define the customer satisfaction?

· Tangibility
· Reliability
· Assurance
· Responsiveness
· Empathy

Q20. Would you recommend this product or service to a friend?

· Yes
· No

Q21. What in store promotions are most preferred by you?

· Multi-buys
· Discount on single items
· Discount on multi-buys
· Loyalty scheme of the company
· Multi-buys of the other category

Q22. Are you satisfied with a Products from the non-apparels section?
· Yes
· No

Q23. Rate our service

· Highly satisfied
· Satisfied
· Dissatisfied
· Highly dissatisfied
Respondents Percentage
10 12.5
10
10 12.5
10 12.5
10 12.5

34 42.5
41 51.25
5 6.25

34 42.5
16 20

20 25
35 43.75
21 26.25
4 5

19 23.75
32 40
18 22.5
11 13.75

33 41.25
47 58.75

36 45
44 55

11 13.75
26 32.5
15 18.75
20 25
8 10

13 16.25
16 20
19 23.75
20 25
12 15

18 22.5
18 22.5
15 18.75
19 23.75
10 12.5

9 11.25
10 12.5
19 23.75
21 26.25
11 13.75
10 12.5

16 20
18 22.5
13 16.25
22 27.5
11 13.75

15 18.75
19 23.75
26 32.5
20 25

10 12.5
5 6.25
15 18.75
21 26.25
14 17.5
15 18.75

14 17.5
17 21.25
28 35
17 21.25
4 5

20 25
20 25
27 33.75
13 16.25

15 18.75
27 33.75
17 21.25
21 26.25

24 30
21 26.25
22 27.5
13 16.25

14 17.5
14 17.5
25 31.25
21 26.25
6 7.5

61 76.25
19 23.75

12 15
19 23.75
28 35
10 12.5
11 13.75

57 71.25
23 28.75

27 33.75
30 37.5
20 25
3 3.75