QUALITATIVE VS

QUANTITATIVE
ANNA ROFFEL O. LOZADA
“THE MAIN INTEREST IN LIFE
AND WORK IS TO BECOME
SOMEONE ELSE THAT YOU WERE
NOT IN THE BEGINNING.”
- MICHEL FOUCAULT
QUANTITATIVE QUALITATIVE
A type of educational
A type of educational research in which the
research in which the researcher relies on the
researcher decides views of the participants
what to study.
focuses on
understanding the
Focuses on measuring
meaning and
anf analyzing
experiences of the
numerical date
peoples
 CHARACTERISTICS
QUANTITATIVE QUALITATIVE
• Ask broad, general
questions
• Ask specific narrow
• Collecting data
questions
consisting largely of
• Collect data from the
words (text) or image
respondents
(picture)
• Analyze numbers using
• Descriptions and analysis
statistics
of words for themes
• Conduct the inquiry in
• Conducts inquiry in
unbiased, objective manner
subjective biased
manner
 Assessment of radio-based instruction
to the academic performance of
alternative learning system learners in
sta.cruz Marinduque: basic for possble
intervention
 • IDENTIFYING THE PROBLEM
QUANTITATIVE QUALITATIVE
An exploration in which
Description of trends
little is known about
or an explanation of
the problem.
variables' relationship
A detailed
understanding of a
central phenomenon
2. REVIEWING THE LITERATURE
QUANTITATIVE QUALITATIVE
• Major role through • Minor role in suggestions
suggesting the research specific research
question to be asked. problems to be asked
• Justifying the research • Justify the importance of
problem and the need studying the research
for the direction of the problem
study
3. SPECIFYING A PURPOSE FOR THE RESEARCH
QUANTITATIVE QUALITATIVE
• Be specific and narrow. • Be general and broad.
• Seek measurable, • Seek to understand the
observable data on participants' experiences
variables
4. COLLECTING DATA
QUANTITATIVE QUALITATIVE
• Collecting data using form with
• Collecting data using
general, emerging questions to
instruments with permit the participant to generate
presets questions responses.
• Gathering word (text) or image
(picture) data.
• Collecting information from a
small number of individuals or
sites
5. ANALYZING AND INTEPRETING DATA
QUANTITATIVE QUALITATIVE
• Data analysis tends to consist • Text analysis
of statistical analysis • A description of themes
• Stating the larger meaning of
• describing trends, comparing
findings
group differences, relating
variables
• Interpretation tends to consist
of comparing results with prior
predictions and past research
6. REPORTING AND EVALUATING RESEARCH
QUANTITATIVE QUALITATIVE
• Tend to use standard fixed • A flexible, emerging structure
structure and evaluation and evaluative criteria
criteria
• Take a subjective and biased
• Take an objective and approach
unbiased approach
 BENEFITS AND LIMITATIONS
Qualitative Studies: Pros and Cons

The qualitative method allows for creativity, varied

interpretations and flexibility. The scope of the research
project can change as more information is gathered.

However, qualitative studies are more subjective in their

results and interpretation than are quantitative studies.
 BENEFITS AND LIMITATIONS
Quantitative Studies: Pros and Cons

Quantitative studies produce objective data, free from the

subjectivity of a qualitative study. Results can be clearly
communicated through statistics and numbers. Quantitative
studies can be quickly produced with the benefit of data
computing software.

Participants cannot tailor their responses or add context.

 WHAT IS A COMMON GOAL OF QUALITATIVE AND
QUANTITATIVE RESEARCH?
Both quantitative and qualitative methods seek to find
patterns in the data they collect that point to a
relationship between elements.

Qualitative and quantitative data are both instrumental

in supporting existing theories and developing new
ones.
THANK YOU
REFERENCES
Creswell, J.W. (2007). Qualitative Inquiry and Research
Design: Choosing among five Approaches. 2nd Edition.
California: Sage Publications, Inc

Hoover, Lissie (2021). What is Qualitative vs Quantitative

Study. https://www.gcu.edu/blog/doctoral-journey/what-
qualitative-vs-quantitative-study