LESSON 3: QUALITATIVE AND

QUANTITATIVE DICHOTOMY IN RESEARCH

OBJECTIVES:

• At the end of the discussion, you are expected to:

• a. differentiate quantitative from qualitative research; and
b. use appropriate kind of research in undertaking a study
QUANTITATIVE VS. QUALITATIVE RESEARCH
RESEARCH PARADIGM
• Paradigm is associated with Thomas Kuhn’s (1970) analysis of
revolution of science
• A cluster of beliefs and dictates which for scientists in a
particular discipline influence what should be studied, how
research should be done, and how results should be
interpreted (Bryman, 2008)
• Advance assumptions about the social world, how science
should be conducted and what constitutes legitimate problems,
solutions, and criteria of “proof” (Creswell, 1994)
• Classified into two: Qualitative and Quantitative Study
QUALITATIVE VS. QUANTITATIVE RESEARCH
• Qualitative Study • Quantitative Study
• An inquiry process of • An inquiry into a social or human
understanding a social or problem, based on testing a theory
human problem based on composed of variables, measured
building a complex, holistic with numbers, and analysed with
picture, formed with words, statistical procedures, in order to
reporting detailed views of determine whether the predictive
informants, and conducted in a generalizations of the theory hold
natural setting (Creswell, true (Creswell, 1994)
1994).
QUALITATIVE VS. QUANTITATIVE RESEARCH
• QUANTITATIVE RESEARCH • QUALITATIVE RESEARCH
• Requires measurement of • Requires non-numerical data.
data. • Uses words rather than number
• Number or frequency .

• Objective-it assumes a fixed • Subjective-dynamic negotiated

reality
and measurable reality.
• Data are collected through
• Data are collected through observation and interviews
measuring things.
• Reported in the language of the
• Involves statistical analyses informant
• Qualitative Research Study
• Career Preferences of Universidad de
Zamboanga High School Students
• Cultural Practices of Universidad de
Zamboanga High School Students
• Phenomenological Study of Generation Z
Students
• Ethnographic Research on the Cultural
Adaptability of Tausug Students
• Quantitative Research Study
• Instructional Technology: Its Effectiveness
on The Learning Environment of
Universidad De Zamboanga Senior High
School Students
• Level of Proficiency in Mathematics
Among Universidad De Zamboanga
Senior High School Students: Basis for
Enhancement
• Effects of Leadership Self-efficacy Among
Universidad de Zamboanga Senior High
School Students
THANK YOU