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Industry Analysis

Threat to
Force Factors
profitability
ENK sells a wide range of toys from sporting goods to electronics there has been a growing trend
Threat of substitute Medium
of customers to prefer traditional hand-crafted toys made and sold by independent retailers
Enk has a 55 % share of the market and enjoys economies of scale that give it significant cost
Riverly Low
advantage over competitors
Bargaining power of Inputs into the vast majority of products are widely available. Suppliers of game console are also
Low
supplier reliant on ENK to distribute their product.
Bargaining power of
Low ENK sells directly to consumers who represent a highly fragmented group.
buyer
Threat of new ENK has established a large distribution network, and the large costs of replicating such a network
High
entrants means the barriers to entry are high.

Company Analysis
Sector Technology Consumer-cyclical
Telecommunication Home Improvement
Industry equipment Retail
Cisco Industry Home Depot Inc Industry
Share Price 59.25i - 415.42 -
Market Cap 242.7 B 249.2Bii 429.5B 433.08 B
P/E ratio 22.03 14.68 27.77 33.32
EPS 2.69 18.40 14.95 14.95
D/E ratio 25.3 0.00 4373.43 1824.01
P/B ratio 5.85 150.42 207.20 134.29
ROE 28.19 % 75.81 782.14 4.47
Cisco & Home Depot Inc ratio analysis:

Write a comparative analysis of cisco and industry ratios. Similarly, about the Home Depot inc and its industry ratios.
i
Finance.yahoo.com
ii
Research.tradeking.com

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