Unit 2:

Media Lineage
 October 31st
Agenda
Today I will… Learn about
● Senior how media can impact an
Demonstration
Logs individual.
● Media Discussion
● Consuming I know I have succeeded
Children when… I can participate in a
Documentary discussion about the impact
● Analyzing Ads
Activity. of media.
 Demonstration Logs
Copy of Capstone Project Fieldwork Log - Google Docs
Capstone Project Fieldwork Log - Google Docs

What you can include in your log

● Links to any research your have acquired.
● A record of emails that you have sent for the
purpose of going forward on your dem project.
● Links to any forms you have created.
● A detailed report of any community work you have
done for your project.
 Discussion Questions

Are you a byproduct of the media?

Have you ever been socially or

emotionally affected by the media?

In what ways does the media affect us?

Consuming
Kids
 Analyzing Advertisements
Target Target : Expect More. Pay
Less. Adidas adidas Official Website | adidas US

● ● Main consumers are 20-30.

● Like Soccer.
● Play sports for the sole
reason of becoming
professional.
● Celebrate Christmas.
● Enjoy showing off brands
● “Feel good. Look powerful”
females want to good while
https://docs.google.com/document/d/1-44GLVchi7tre4l
working out.
EMjBxiH1MVc1dh8zsdk8-r7E1je0/edit?usp=sharing ● Want/need to feel powerful.
 November 2nd
Agenda
Today I will… Analyze ads and
● Collect Novels identify stereotypes found within
● Analyzing ads
activity. them.
● Introduce Media
Lineage Project. I know I have succeeded when… I
know I have succeeded when I
cam make and argument about
why or why not the presented
stereotypes are accurate.
 Analyzing Ads Worksheets.

https://docs.google.com/document/d/1-44GLVchi7tre4lEMjBxiH1MVc1dh8
zsdk8-r7E1je0/edit?usp=sharing

https://docs.google.com/document/d/1H0C1pgmdW05Ulm97wkQigFQbKT
K9oQHVr6U4cj4WadY/edit?usp=sharing

https://docs.google.com/document/d/1H0C1pgmdW05Ulm97wkQigFQbKT
K9oQHVr6U4cj4WadY/edit?usp=sharing

Textual Heritage - Further Learning (weebly.com)

Brand List