Professional Documents
Culture Documents
I. LEARNING SKILLS
A. Most Essential Learning Competency (MELC):
● Recognize evaluative word choices to detect biases and propaganda
devices used by the speakers. (EN6LC-IIIb-3.1.12)
B. Objectives:
At the end of this learning activity sheet, you will be able to:
● identify the biases and propaganda devices used by speakers in
advertisements.
● tell whether texts read are biased or not
RO English 6 – Q2 – LP 5
consider to be true. It promotes ideas as being the only truth and denigrates other beliefs
as plain wrong. Propaganda is always biased and can be negative or positive.
7 TYPES OF PROPAGANDA
BIAS PROPAGANDA
• “Marilyn Monroe must be • “Try the popular Shampoo brand used by
telling a lie when she said Marilyn Monroe before and nowadays, even our
that shampoo is effective country’s several famous and stunning
for our hair. That is just so celebrities like Vice Ganda and Sarah Geronimo
expensive.” are using it.”
EXAMPLE:
BIAS PROPAGANDA
• “They are just making • “Try this! It will get rid of all your problems”
profit out of that
ineffective product!”
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3. Transfer - the act of relating something or someone we like or respect with a
product; symbols are constantly used in this propaganda
EXAMPLE:
BIAS PROPAGANDA
EXAMPLE:
BIAS PROPAGANDA
No one makes history just by See how a guy and a sandwich made
eating such a sandwich. history.
BIAS PROPAGANDA
• “Do not follow the majority, • “Many are using these products.
follow what’s on your mind!” • Proven and tested! Try it now
“Only dead fish go with the
flow!”
6. Name Calling - the use of names that evoke fear or hatred in the viewer;
technique that links a person, or idea to a negative symbol. It carries a
negative connotation as it describes and compares its rival product.
EXAMPLE:
RO English 6 – Q2 – LP 5
BIAS PROPAGANDA
“Their statements are not true • “They are just inactive dinosaurs. Do
enough. I do not trust them not believe them! Be with us and be
because they are faking it! secured!”
• “My opponent is an alcoholic!”
7. Card Stacking - the strategy of showing the product’s best features, telling half-
truths, and omitting or lying about its potential problems.
The packaging claims sugar-free sandwich cookies, yet we all know that this type of food
is not a reduced calorie food. It only promotes positive information about the product.
EXAMPLE:
BIAS PROPAGANDA
• “All cookies taste sweet • This product is
and full of calories! Let’s sugar-free and has
buy those with promos no calorie content.
and be practical.”
III. ACTIVITIES
A. Practice Tasks
TASK 1: PICK-A-BOO
Directions: Read the advertisement below that used several biases and
propaganda. Pick the statements that show bias or propaganda. Write the number
in the space provided below.
1. Save! Don’t waste your money. It is easy to spend when it’s in your pocket and
you’ll have little to show for it. Do not try to save at home. The chances are you will
be robbed one day. Many people lose their life’s savings that way. 2. Smart people
save money!
3. Keep your saving in the THEO GARCIA BANK where they will be safe and will
earn 3.5% per annum. You can withdraw part or all of your saving at any time at any
of THEO GARCIA BANK’s branches. There are over 175 throughout Southeast Asia.
All our branches are interconnected by computer and the withdrawals and deposits
can be made at any branch. 4. This bank is better than any other bank.
5. Another way to save and earn more interest is with Time Deposits. If you agree not
to withdraw your money for a fixed period you will receive greater interest. At present
3 months earns you 4.5% per annum, 6 months 4.8% and 12 months 5% per annum.
BIAS PROPAGANDA
RO English 6 – Q2 – LP 5
TASK 2: READ BETWEEN THE LINES
Directions: Underline the statements of bias and encircle the
propaganda statements. Write on the space provided before the number the type
of propaganda devices used in each item.
___________ 3. Less salt than you think! Thirty percent (30%) less fat than
regular potato chips. This product is right for you. This is better than regular chips.”
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4. (Bandwagon)
Nine (9) out of 10 dentists recommend
this toothpaste!
5. (Bandwagon)
Join the crowd! Sign the petition to save
the forest trees.
B. Assessment:
Directions: Read the article. Detect the bias and propaganda statements used by
answering the table below.
DL video game is the best! It was developed in South Korea, a country that
serves the coolest technology in the world. It uses 4K capabilities and augmented
reality. DL Company rated it as the most downloaded game to date. Try it now!
BIAS PROPAGANDA
IV. REFLECTION
Directions: Complete the table below. Share what you have learned from
this packet and what specific topic you want to know more about.
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______________________________ ________________________________
______________________________ ________________________________
______________________________ ________________________________
V. References
Prepared by:
GINA H. DESALISA – T3
Colambis ES – Sor. Province
JULIUS A. RANOCO – T3
Pinagsalog ES- Sor. Province
ARIANNE S. BAÑEGA – T3
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LANY M. ABAINZA, EPS- English
SDO Tabaco City
I. ANSWER KEY
RO English 6 – Q2 – LP 5
According to him, he train very hard for his fight but he feels pain every
training so he takes this product to relieve the pain. You may try it too!
Bandwagon 2. The youth is proving their worth. Dr. Jose Rizal must be
proud of them.”
Less salt than you think! Thirty percent (30%) less fat than regular potato
chips. This product is right for you.
ASSESSMENT:
BIAS PROPAGANDA
DL Video game is the best! It uses 4K capabilities
and augmented reality
It was developed in South Korea, a country Try it now!
that serves the coolest technology in the world
RO English 6 – Q2 – LP 5