DR.

VISHWANATH KARAD MIT WORLD PEACE UNIVERSITY

SCHOOL OF MANAGEMENT (PG)

CCA: Group Assignment

BATCH 2022-24
Course Name: Account Business Management
Title:

NAME PRN NO. SIGNATURE

Pranaya Gavhane 1062220340
Deepika Bhokare 1062220361
Jayesh Dewangan 1062220380
Riya Chorage 1062220367
Vibhashree Kshirsagar 1062222828
Digvijay Hole 1062220360

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 Index

Sr.no. Topics Page no.

1. Introduction 3.

2. Types of products made by them 3.

3. Methods of Costing 6.

4. Costing 7.

5. Percentage of each cost to the Total cost: 8.

6. Suggestions 8.

7. Field Visit 9.

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Introduction:

In 1987, Girish Rao began pursuing a hobby closer to home. Then in 1994 he applied
for the establishment of his Akruti.
Founded in 1994 by Mr Girish Rao, his Akruti offers high quality multicolor offset printing.
Printing services for all customers in various industries.
To ensure that your needs are met, we make the most of it by not only printing it, but
advising you on how to create the material. The results they focus on are impressions that
leave a lasting impact.

Her client base includes some of India's leading companies and design houses.
Some of the areas they are proficient in are:
Company brochures, leaflets, magazines, annual reports, picture books, desk calendars, wall
calendars, books, posters, labels, etc.
The 3 C's they follow for success are:

• Creativity test: We believe that creativity has no limits and we always strive to deliver the
best.
• Consistency: We work hard to ensure consistency at all times because we are guided by the
principle of "better done than said".
• Customer service: Customer satisfaction is irreplaceable to us.

TYPES OF PRODUCTS MADE BY THEM

• They comprehend the requirements of our potential clients in order to produce the
ideal results, exhibiting diversity in each task we print.
• The diversity portrayed is as diverse as the array of clients from various industries that
we serve.
• Offering superior product quality and total customer satisfaction stands out as their
area of expertise.

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MAGAZINES

CATALOG

PAPER BAGS

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 BROCHURES

GIFT BOXES

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Methods of Costing:

Methods of Costing

Specific Order Continuous Operation

Costing Costing

Job costing Service costing

Process costing
Batch costing

Multiple costing
Contract costing
Operation costing

Unit costing

Akruti costing methods are not fixed; it keeps on changing depending upon the product, type
of paper used, type of color used, the process followed, size of the paper, and quantity to be
made. More the quantity price per unit reduces.
The following is the way by which generally cost is decided:
1) Dummy: The dummy is a model made on a sheet of steel which is scanned by the
machine and the percentage of color used is determined.
2) Material: material used is paper and the cost of is determined based on the type of
paper used. Die costing: 2000
3) Process: Printing is considered a process and the cost for this is determined on the
basis of sets or batches. Example: 1 set will cost Rs. 3200.

3.1) Finishing: Finishing is one of the processes of giving an intensive look to a

product; this includes the following:

1) Lamination: Rs. 1.10 / 100 sq inch

2) Coating: Rs. 00.32 / 100 sq inch
3) Drip off
4) Spot UV

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 5) Foiling
6) Punching: 500/ 1000 sq inch

Costing:
Direct Costing:
Direct costs are the expenses a business incurs directly to make a product or service or buv a
wholesale product for resale.
• Paper
• Colour
Indirect Costing:
Indirect costs represent the expenses of doing business that is not readily identified with a
particular grant, contract, project function, or activity, but is necessary for the general
operation of the organization and the conduct of activities it performs.
• Packaging
• Center Pinning
• Machinery
• Digital Dummy

Cost of brochure
(Size x Quality x Rate)

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 Brochure of which costing is mentioned

Percentage of each cost to the Total cost:

1) Percentage of Prime cost to Total cost – 34081/47181*100 = 72.23%

2) Percentage of Work cost to Total cost – 11500/47181*100 = 24.37%
3) Percentage of Selling & Distribution cost to total cost – 1600/47181 = 3.40%
4) Percentage of Profit - 14819/62000*100 = 23.90%

Suggestions:

1) They have variable prices for different types of packaging and customers; from the
customers’ point of view, it should not be there and must not be included in costing.
2) They should focus on Advertising the brand and as they are more focused on B2B they
should start inducing them in B2C.
3) They should work on cost reduction of Packaging.

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Field Visit:

Thank You