You’re In For a Good One

Howdy,

You’ve made a wicked smart decision.

I’m sure you don’t realize it yet...

But grabbing this playbook is gonna be a game-changer for your business.

How do I know?
The secrets I’m about to share with you in the next few pages are battle-tested
tactics.

They have been used to optimize VSL funnels...

So they can profitably scale to $10k, $20k, and even $50k per day.

If you’re in a mass market (health, wealth, relationship)...

I’m confident these secrets can get you there, too.

If you’re in a narrow niche where such scale can’t be achieved...

These secrets will allow you to...

DOMINATE your market...

Achieve maximum scale

.. and quite literally...

ANNIHILATE your competitors.

And you’ll be able to do that...

Without hiring another ad agency...

Without overhauling your funnel...

And most importantly...

Without touching your VSL...

(at least, not to begin with)

You see...

When it comes to optimizing VSL funnels...

Most people tinker with the VSL itself, thinking it’s the only lever to pull.

WRONG!!

As you’ll soon discover...

There are SO MANY other elements to optimize for you to scale your VSL
funnel.

And in this playbook, I’m gonna focus on everything else outside of the VSL.

Sounds good?

Let’s keep going.

How To Use This Playbook
If you’re anything like me...

You probably have a bunch of how-to

guides, courses, and memberships that
you’ve never even opened.

And that’s fine.

Information overload is the real thing.

But since you’re here...

You’ve already taken the first step, which

is opening the damn thing.

I commend you for that.

And I want you to make a little promise to

yourself.

If there is even just ONE tiny little thing

that you SLIGHTLY believe would
improve your funnel...
Implement it ASAP.
(Hint: everything you’re about to discover here will improve your funnel.)

Because the last thing I want would be for you to...

Read this...

Put it aside...

Never implement anything...

And stay stuck at whatever level you’re at.

Now...

You don’t have to apply everything you learn here at once.

Take it step-by-step.

Apply one thing at a time.

And before you know it, you’ll have a well-oiled funnel that prints money day-in
and day-out.

Before we get to the meat and potatoes of this playbook...

Let me answer a question that you probably have in mind...

Who am I, And Should You Listen To Me?
My name is Youcef Denideni.

And I’m a direct response marketer focused on scaling funnels on cold traffic.

But you’ve probably never heard of me. And that’s by design.

You see...
There are two types of people in the Internet marketing game:

Gurus who TEACH marketing to newbies

And
Behind-the-scenes killers who DO marketing

I fall into the second category.

For the last couple of years...

I’ve worked with multiple 7 & 8-figure

businesses in every niche you can think of.

And my job was to optimize their ads &

funnels so they could scale.

Not only that...

But I’ve also created my own offers and

spent my own money scaling those offers.

Therefore, everything I share with you is

the result of trial and error.

It’s battle-tested lessons that I’ve learned

after generating millions of dollars in
revenue.
Listen...

I know it’s hard to know who to trust in this industry...

After all...
The “gooroos” have turned internet marketing into a shark-
infested pool where skepticism is the word of the day.
That’s why I’ve created this jam-packed playbook worth
THOUSANDS of dollars.
And I’m giving it away for FREE.
Because I know for a fact that...
Implementing what’s in this playbook can make you at least
TENS of THOUSANDS of dollars in return.
You have nothing to lose and everything to gain.
But hey, don’t take my word for it.
Try it for yourself. And you’ll see how powerful it is.
With all this being said...
Let’s dive in!
The VSL Funnel Playbook:
3 Secrets To SCALE Your VSL Funnel to $10k+
Per Day On Cold Traffic
(Without Touching Your VSL)

Secret #1: Intent-Amplification

Contrary to popular belief, optimizing your VSL
funnel doesn’t start with the funnel itself...
It starts at the ad level.
See, your ad needs to accomplish two things:

Target the right people

Amplify INTENT.

Targeting the right people is fairly easy.

And I’m sure you, or your media buyer, have no
issues with that.
Amplifying intent, though, is where most people go
wrong.

They have no clue how to do it.

In turn, that destroys their chances of ever scaling
their funnels.

But that’s not going to be the case for you.

Because I’m gonna share with you 3 easy steps to
amplify intent, and make your target audience
EAGER to watch your VSL.
Here we go:
 Step #1: Real-Life, In-depth
Research
(The unsexy stuff first)
Pick 5-10 of your sales calls if (a mix of won
and lost).
Get those calls transcribed
Analyze each transcript (or get a VA to do it)
and identify the following things
Frustrations: “I’m tired of...”
Fears: “I’m afraid that...”
Desires: “I wish I could...”
Objections: “I’m not sure this is for me
because....”

Step #2: Backend-Optimized

Messaging
Using the findings of the previous step:
Write 3-5 ads that would ATTRACT your ideal
backend customer and REPEL everyone else.

Write 3-5 video hooks that would speak to your

ideal backend customers

Write 1-2 video scripts that do the same thing

PRO TIP: Your copy should let them know why they
should click (e.g. “I put together this short X min
training that reveals how you can INSERT
OUTCOME”
Example:

Step #3: Intent-Amplifying Creative

Shoot 3-5 videos (1 hook per video)
Create 3-5 attention-grabbing images
Stick the hooks of the previous step on the images (1 hook per image)

Example:
 Secret #2: Distraction-Free,
Conversion-Focused Layout

Now that your ads are bringing in the

right traffic with the right intent...
Let’s ensure your funnel is optimized for
squeeze the most juice out of that traffic.
This 1st step to do this is super because
it’s about what NOT to do.

Step #1: K.I.S.S

Keep It Stupid Simple.
You might be tempted to add a bunch of stuff on the page.
You might be tempted to try some new fancy design.
DON’T!!
When it comes to VSL funnels, simple wins. 100% of the time.
Therefore, your page should only have two elements:
Headline
VSL
Something like this:

Common question: Opt-in or no opt-in?

Here’s my rule of thumb: If you’re testing a new VSL, no opt-
in. Otherwise, opt in before they can watch the VSL.
Step #2: Conversion Boosters
Add the following elements:
An exit-intent popup
A pre-roll GIF on the VSL
An unmute & play button overlays.
A timer underneath the video

Secret #3: Behavior-Based Retargeting

If you want to scale your VSL funnel, you must implement a behavior-based
retargeting strategy.
In other words...
Every retargeting ad and every follow-up email must be based on the action
that the user has taken previously.
Here are 3 easy steps to do it:
Step #1: Retargeting-Specific Messaging
Write an ad that acknowledges they watch the video and ask them to book
a call (use social proof).
Write 3-4 other ads that handle the most common objections your market
has
Do the same for video scripts

Step #2: Retargeting-Specific Creatives

Create images with an overlay text that addresses the objections your
market has
Record 3-4 video ads handling objections and asking them to book a call

Step #3: Segmented Email Follow-up

Set up 2 behavior-based email sequences:
One for people who opted in but didn’t watch the video
Instruct them to watch the video
One for people who watched the video but didn’t book a call
Ask them to book a call and explain the benefits of this call

PRO Tip: Fire custom pixel events

based on how much of the VSL they
have watched. Retarget accordingly.
What’s Next?
Congrats, you’ve made it!

You’ve learned how to optimize VSL funnels so you can

scale to $10k per day and beyond.

As I said in the beginning...

This jam-packed playbook is worth THOUSANDS of dollars.

Because implementing what it teaches can make you TENS

of THOUSANDS...
... if not HUNDREDS of THOUSANDS of dollars.
Yet, here you got it for FREE.
I only ask you for one thing:
Implement what you’ve learned. And report back to me.
Also...
And since you made it until here...
I’d like to let you in on a little secret weapon I’ve been
refining over the last couple of months.
This weapon is responsible for some outrageous results
when it comes to optimizing funnels for MASSIVE scale.
It allowed a supplement brand to boost conversions by a
whopping 256%!
It boosted front-end conversions by 154% for an 8-figure
coaching company...
And for a clothing brand, it increased conversions by 254%!

Click here if you want to learn more about

this under-the-radar approach that I call
the “Scaling-Reactor”,