A SUMMER TRAINING REPORTON

CUSTOMER SATISFACTION
Submitted in partial fulfillment of the requirements
of BACHELOR of BUSINESS ADMINISTRATION
Submitted to:

Submitted to: Submitted By:

Dr Mukesh Kumar Sharma Jitender Kumar
H.O.D. Commerce Dept. Roll No:-1210351010047
Govt. College Sec -9, GGM.
GURUGRAM UNIVERSITY
SESSION 2023-2024

GOVT. COLLEGE SECTOR-9

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 CERTIFICATEBYGUIDE

This is clarifying that Jitender Kumar Roll No.

1210351010047 has proceeded under my supervision this
summer report training report on entitled Customer
Satisfaction at MSWIL.
The work embodied in this report is original and of the standard
expected of a BBA student who has not been submitted in part or
full to this or any other university for the award of any degree.
She has completed all requirement of guidelines for the report
and the work ID for the evolution.

“Certified that the work is done by the candidates is original and

is of the standard expected of as a BBA Student.”

Dr. Kaushal Phogat

Assistant Professor commerce Department

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DECLARATION
I Jitender Kumar undersigned the student of BBA – 5th Semester
by declare that the project report is my own and has carried out
under the guidance and supervision of Govt. Collage Sector – 9
Further I declare that it has not been submitted is true and
original to best of my knowledge.

Signature of Student

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 Preface
This internship report has been prepared in the partial
fulfillment of the requirement for the BBA course in the
academic year 2023-2024. The BBA program is well structured
and integrated course of business studies. In every professional
course, training is an important factor.

For the completion of our subject, we are supposed to do

summer internship program for almost 45 days, so that we can
relate our theoretical understanding of the course with the
actual working environment of the organization and can connect
our self to the practical world. I did my internship for 2 months,
in this tenure I learnt about various department operations being
performed in the industry, which would, in return, help me in
the future when I will enter the practical field.

During my internship program, I worked under MOTHERSON SUMI

WIRING INDIA LTD., as an intern. During our internship, we have
learned and worked on various Training and Development
activities which are included below-
• Management Development.
• Soft skills development.
• Personal Effectiveness.
• Basic Skill Development.
• Time Management

Apart from these things I Learnt many things in this duration

about company structure and the working of company very
deeply. In the organization I worked with Mrs. Ashu grover mam,
her designation is in organisation as assistant manager. She was
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very cooperative and an energetic employee. All the work that I
was doing in organisation, I must report her. sometimes I also
interact to puja mam, is HR head in MSWIL AT GGM facilities.
The objective of this Internship report is to evaluate the overall
Training & Development practices of Motherson sumi System for
its employees. The main purpose of working on this report is to
analyse the strategic human resource management practices of
a particular company, also to distinguish between SHRM and
traditional HRM. This report also focuses on various other
companies HRM practices and relates them with our learned
theory and how the theories are implied in real life. In today’s
era EXPERIENCE IS BEST TEACHER.

OBJECTIVE OF THIS STUDY

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The main objectives of this study are:

To know the value chain of MSWIL.

To understand the policies of MSWIL regarding its value chain.

The purpose of this study is to explore the market of MSWIL

and analyse the buyers of MSWIL products.

To Collect their ideas about future purchasing of MSWIL product.

The main objective of study is to present conclusions and

necessary suggestions regarding policies relating to value chain
of MSWIL and also review its buyers.

Research Methodology

Research Design :

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A research design is an arrangement of conditions for collection and
analysis of data in a manner that aims to combine relevance to the
research purpose with economy in procedure.
For carrying out my research I would follow Exploratory-cum-
Descriptive research design.

Methods of Data Collection:

Secondary data consists of data that is collected from some existing
literature. It has been already analysed by someone else earlier and
is derived from that source.
Secondary data used in the study are:
Websites
Magazines
Analysis Pattern
Statistical Tools

The internal operations are closely observed for all these

information. I visited bulk buyers to access the present market
situation of the product of Motherson Sumi Wiring India limited
(MSWIL).

LIMITATION OF THIS STUDY

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This Research was subjected to following limitations:

 The survey cannot be termed 100% accurate due to lack of time

and cost.

 The Scope of study is limited in terms of no. of

respondent

 The Lack of candidates of respondent towards answering the

questionnaire in few cases may have reduced the accuracy
of survey to some extent.

 Despite the unbiased opinion and effort the possibility of

technical exception cannot be ruled out.

 The statistical analysis with various automated tools might have

computational errors.

INDEX

S. No Chapters

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1 Introduction of organization
--> Profile
--> History
--> Partnership
--> Business Area
--> Training & Development
--> Corporate Social Responsibilities (CSR)
--> Mission
--> Goals
--> Objectives
--> Focus
--> Aims
2 Analysis & Interpretation
--> Global Demand of MSWIL Products
--> SWOT Analysis
--> Competitors
--> Awards & Recognition
--> Survey Analysis
3 Conclusion
4 Recommendation
5 Bibliography
6 Questionaire

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 Motherson Sumi
WiringIndia Limited

Chairperson of Motherson Group

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 MOTHERSON SUMI WIRING INDIA LIMITED

Motherson Sumi Wiring India Limited (MSWIL) is a leading and fast

growing full system solutions provider to OEMs, in the wiring harness
segment in India. Motherson Sumi Wiring India is a joint venture
between Samvardhana Motherson International Limited (SAMIL) and
sumitomo wiring systems, ltd.
A global leader in the manufacture of wiring harness, harness
components, and other electric wires.
MSWIL is headquartered in Noida, India and employs approximately
40+ people across India through its 23 facilities, which include
manufacturing and assembly plants, as well as technical centres.

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The company is prepared to meet the customer needs at every stage
of the supply chain, from initial product design and validation to tool
design and manufacturing, finishing, and processing, assembly and
finally production of integrated cutting-edges electrical & Electronic
distribution systems for the power supply or data transfer across
vehicle.

HISTORY OF THE COMPANY

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Motherson Sumi wiring India ltd. Is a flagship company of the Sumi
Motherson group. The Delhi –based Sehgal family initially promoted,
It as Motherson Auto Private Limited in 1986 as a single product (wire
harness) company. Supplying mainly to japanese customers, namely
Maruti Suzuki, Hero Honda, DCM Toyota etc. In 1986 Sumitomo Wiring
System (SWS), japan, which was till then the technical collaborator,
picked up equity stake in MSWIL along with Nissho Iwai Corporation,
japan. Thereafter the company changed its strategy and tied up with
other tier-1 suppliers to cater to the needs of other OEM in India. MS
-WIL become a public limited company in 1992.

The company is a pioneer in integrate automotive wiring harnesses

has over 50 percent share of the Indian active market. It enjoys a
privileged status as the main supplier to a large number of
automotive and auto components industries in India. It offers its
customers the complete range of services from design concept to
prototyping, mass production and logistics.

First group company “Motherson’’ was established in 1975. However,

Motherson Sumi Systems did not come into existence till 1986 when
joint venture with sumitomo wiring system (of japan) was
formulated. Following are the key timelines.

Year Events
1975 Motherson founded
1977 first cable factory started
Technical agreement with sumitomo wiring systems, japan for
1983
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 wiring harness
1986 JV with sumitomo wiring system, japan
1992 cutting Tool Manufacturing
1999 First overseas office established (Austria)
Established wiring harness manufacturing at sharjah and design
2002 center at Ireland
2004 European Headquarters established in Germany
2005 Established fabrication units in Germany
2006 Established fabrication unit in UK
2007 Established fabrication units in Australia
2009 Takeover of visiocorp.
2011 Takeover of peguform
2014 Takeover of stoneridge wiring division
2014 New plant start in Noida of Injection Moulding (MAE_NOIDA)

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17
 PARTNERSHIP
Over the year Samvardhana Motherson Group has forged long term
partnership and collaborations with global technology leaders,
facilitating access to cutting partner , These partners are industry
and technologies capabilities edge technology. Today, the group has
24 joint venture and global reach give significant advantages and
benefits to the group across its businesses.

The Group’s associated with its business partners has only enhanced
its focus on innovation and continuous efficiency improvements. SMG
has consistently leveraged the combination of its partner’s
technologies with its own existing leveraged the combinations of its
partner’s technologies with its own existing know how and
manufacturing capabilities to provide high quality automotive
components to its customers.

PARTNERS:
< Anest Iwata Corporation
< Automotive Engineering services co. ltd.
< Bergstrom Inc.
< Bhanos Partners S.L.
<Calsonic Kansei Corp.
<Changshu Automobile Interior Decoration co. ltd.
<Dremotech Gmbh & co. kg (ORCA) <Ecompost
pvt. Ltd.
<Eissmann Automotive Slovenskos r.o.
<Fritzmeir system Gmbh & co.
< Hefei Jianghuai Automotive co. ltd.
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<Kyungshin corporation
< Magnetimarelli Holding S.P.A.
<Matsui Mfg. Co. LTD <Ningbo Hua
Xiang Electric Co. ltd.
< Nissan electric Co. Ltd.
< Reterra Inc.
<Sintemental S.A.
<Sojitz Corporation
<SP Heros GMBH
<Sumitomo Electric Hardmental Corp.
<Sumitomo Wiring Hardmental corp.
<Vacuform 2000 (PTY) limited.

BusinessArea

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SMG is a global solutions provider offering end to end design and
manufacturing solutions to its customer, including product concept
and product design, engineering, prototyping and tool manufacturing
assembly and the production of integrated module.

The Group’s business portfolio covers multiple areas of the

automotive value chain as well as several non –automotive
industries. The product range includes:

 PLASTIC MOULDING
The samvardhana Motherson group specialize in developing and
manufacturing a wide range of plastic product and integrated
modules for both vehicle exteriors as well as interiors. SMG is a
global Tier -1 supplier to all the leading automobile OEMs for
polymer components and modules.

The group is one of the larger manufacturers of IP module, door

trims and bumpers in Europe and is also one of the largest
manufacturers of public components and modules in India.

The group produce product for multiple market segments, providing

solution such as cost optimized moulding technologies, high quality
leather surface, stitching in polymer processing technologies gives it
to optimal foundation to develop numerous innovative solutions to
substitutes metal lighter, cost effective and environment friendly
polymer in the automotive industry.
 MODULES AND SYSTEM

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Combining Synergies of its diversified product range and
amalgamation of technologies, SMG provide an extensive range of
higher level assemblies, modules and integrated system for a range
of application in automotive and other industries.

With the focused approach to provide integrated solutions to its

customers, the group manufactures a wide range of specialized
modules and system. Collabrating with various technology leaders
the group continuously introducing new technologies and solutions to
serve customers in diverse industry segments.

SMR is one of the largest manufacturer of external review mirrors of

passenger’s cars in the world. SMR has a market share of
approximately 22.0 % of total global exterior rear view vision system
sales.

 METAL WORKING
SMG has expertise in providing complete solution in metal working
right form manufacturing and marketing a wide range of standard
and customised cutting tools to machine of high precision metal
components. The group also provide advanced thin film coating
services.

By acquiring technologies frim global technology leaders and

coupling them with in house design and development expertise, SMG
is capable of providing highly customised cutting solutions. By
expanding its range in the metal machining services, SMG has
become an integrated solution provider in metal cutting.

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SMG undertakes metal working and the manufacture of various forms
of cutting tools including cubic Boron Nitride (CNC) and
polycrystalline Diamond (PD) cutting tools and drills, high precision
machined metal components and assemblies , Heat –sinks and
subassemblies, bimetal band saw blades , manufacturing and re –
shaping of broaches , high speed steel gear cutting tools and
advanced thin film etc.

 FLASTOMER PROCESSING

Samvardhana Motherson Group provides a wide ranges of solution in

elastomer processing ranging from rubber compounding to injection
moulded rubber parts, bonded parts, moulded liquid silicon parts and
extruded rubber components for a spectrum of industries.

The group manufactures extruded rubber components and has in

house rubber mixing facilities. It has non tyre related rubber mixing
plant in Australia having extensive technical capabilities in
formulation and development of rubber compound with over 1900
formule to cover a wide range of applications.

 WIRING HARNESS
The wiring harness business of the group is done by Motherson Sumi
Wiring India ltd. The flagship company of SMG, MSWIL was
established as a joint venture partnership with sumitomo wiring
system, Japan for wiring harness manufacturing. Today, it
manufacturers wiring harnesses, High tension cords, battery cables
and high level assemblies.

The group provide complete solution including design from basic

vehicle schematic developments, prototyping validation and
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manufacturing of wiring harnesses for passenger cars, commercial
vehicles, two & three wheelers, multi utility vehicles, farm &
material handling equipment and off-road vehicles. MSWIL also
manufactures specialized wiring harnesses for white goods, office
automation equipment, medical diagnostic equipment and other
electrical and electronic equipment.

The complete vertical integration for manufacturing critical wiring

harness components like wires, connectors, terminals, grommets,
Junction boxes, relay boxes, protectors etc. enables MSWIL to
provide quality products with reduced time to market. The capability
of designing and manufacturing of jigs, fixtures, applicators, circuit,
checking and assembly boards supported by state of the art facilities
for wiring harnesses & components testing makes the company a full
system to solution providers.

In order to provide services to the global customer base of the group,

facilities have been established in close proximity to the customer
MSWIL serves. The facilities are spread across India, Mexico, Sri
Lanka, UAE, UK , Japan , Italy , Germany , Ireland and Korea.

Wiring Harness

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TRAINING AND DEVELOPMENT
Training is concerned with imparting developing specific skills for a
particular purpose. Training is the act of increasing the skills of an
employees for doing a particular job. Training is the process of
learning a sequence of programmed behaviour. In earlier practice,
training programme focused more on preparation for improved
performance in particular job. Most of the trainees used to be from
operative levels like mechanics, machines operators and other kinds

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of skilled workers. When the problems of supervision increased, the
step were taken to train supervisors for better supervision.
Management development is all those activities and programme
when recognized and controlled have substantial influence in
changing the capacity of the individual to perform his assignment
better and in going so all likely to increase his potential for future
assignments. Thus, management development is a combination of
various training programme, though some kind of training is
necessary, it is the overall development of the competency of
managerial personal in the light of the present requirement as well
as the future requirement. Development an activity designed to
improve the performance of existing managers and to provide for a
planned growth of managers to meet future organizational
requirements is management development.

TASK ASSIGNED BY THE FIRM

The task given to me was maintaining the data regarding training of
the employees. The accounts of the employee were managed. The
training programmes for all the employees were allotted according
to their work.

ORGANIZATIONAL STRUCTURE OF MOTHERSON SUMI SYSTEM

LIMITED
To ensure that all employees are aware of the various department
and functional organizations, name of supervisory persons etc., the
HR Department is responsible for monitoring and when necessary,
periodically updating and issuing organizational charts. The HR
Department distributes copies of respective organizational charts to
each department/functional Head, who will then make them
available, as deemed necessary, for the information of others in the
department / section. No department or function will have of its

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own without having the same approved or amended in a prescribed
manner through the HR Department.
Our core values are built on superior customer satisfaction principles
we strive to achieve every day by maintaining:
• Fashion sensibility
• Service quality
• Corporate dignity and reliability
• Legal, ethical, social and environmental responsibility
• Personal sincerity
• and latest technology
PHOTOCOPY AND SCANNING
• I did photocopy and scanning of different important documents
and matched them up with the main documents. Moreover, I
compiled all the documents and filed them up.
• Matched different type of photocopy paper with main
document. There I worked in all section in HR department,
mainly in HRD section, that means human resource
development section. Basically I matched different kind of
photocopy and policy paper with main policy paper. Different
kinds of training paper matched with photocopy of training
paper, photocopy of different kind of application paper match
with main document, different kind of bank document match
with photocopy of bank document, different kind of legal or
law related paper matched with its photocopy paper.
CORPORATE SOCIAL RESPONSIBILITIES (CSR) OF
MOTHERSONSUMISYSTEM LIMITED

Corporate social responsibility (CSR) has become one of the standard

business practices of our time. For companies committed to CSR it
means kudos and an enhanced overall reputation – a powerful
statement of what they stand for in an often cynical business world.
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Companies that demonstrate their commitment to various causes are
perceived as less selfish than companies whose corporate social
responsibility endeavours are non-existent. According to Motherson
Sumi System Limited, “the real business quality cannot be achieved
without considering responsibilities for its social, ethical and
environmental impacts of customers, employers and worlds we are
living in.”

LEARNING OUTCOME
The very important skill I have learned from this work is
Management Skill. Training and Development Programme has taught
me various skills including Leadership skill.
At Motherson Sumi wiring India ltd., they believe in being in control
of their destiny. They set ambitious target and believe in stretching
themselves to outer form them. Therefore, one of the leadership
position in the Indian market not with standing. MSWIL is now set to
look overseas for new challenges. Nearly all initiatives being taken at
this point of time are geared to fuel this ambition. At home and
abroad, MSWIL is looking not only consolidate its leadership
positioning various segments through newer, high technology
products but also through consistent organic and in organic growth
opportunities , in wires and allied products . Becoming a leader in
automotive segments is a priority. IF the company continues to grow
at the current pace, MSWIL is expected to reach U.S. $5 billion worth
in less than 5 years. Continuous focus on cost and operating
efficiency remains the hallmark of the company.
Adding to all this is the fact that radicalisation in India is throwing up
fresh opportunities, as is the boom in road infrastructure and the
completion of the Golden Quadrilateral and the North- South – East –
West corridor. Therefore, the future is optimistic with promises of a
virtuous cycle of growth. MSWIL has three automotive manufacturing
facilities and one unit for the production of tubes and flaps in four

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locations based in West and South India. MSWIL endeavour has been
to have been to have the widest spread of sales and regional offices,
along with stock points at location which allow for maximum
customer’s research and efficient supply of chain management.

MSWIL dealers or business partners are also chosen with great care.
MRF’s product are sold through a combinations of outlets ranging
from exclusive dealership to multi –brand and branded retail outlets.
The continuous upgradation of dealer knowledge is in MSWIL
interest and therefore their training is undertaken by the
company .With a dedicated field production , technical and
commercial force , we feel that we are best positioned to meet the
customer specific needs.

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 MISSION
The mission of MSWIL are its future hypothetical goals it wants to
achieve in its long term tenure. The mission of MSWIL includes:

• Be a customer obsessed company –customer first 24*7

• No. 1 Wire Harness Brand in Brand
• Most profitable wiring Company in India
• Motivated and Committed Team for excellence in
performance.
• Deliver Enhanced Value to all Stakeholders.
• Enhance global presence through Acquisition / JV/ strategic
partnership.

GOALS
The main goal is to optimistic and continue to make investment in
our existing plants to increase overall revenue. Their product
continues to be the preferred choice of the customer even though
many options are available in the market. They are the first Indian
Company to Joining the league of select global companies who has
the expertise to manufacturer these wiring harnesses. Operations
continue to be profitable and plan are offered to increase its
revenue further.

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 OBJECTIVE

The main quality objective of the company is to, “attain global

standard through the continuous improvement in the quality of
products and services and also to maintain market leadership.

FOCUS
R&D efforts are taken to develop automotive parts for various news
cars introduced by the multinational car companies for the Indian
market. Efforts are also on to develop plastic panels for high end
cars with stringent performance requirements such as lower
resistance, superior traction, higher speed capabilities , lower noise
level and of course a good design for the moulds.

AIMS
MSWIL has set itself the ambitious target of becoming a billion-
dollar company by 2010. According to the company’s chairman by
2010, we envisage that 60 % of our consolidated turnover will cater
to the requirements of customers outside India. We would continue
to work with our customers and increase our value content per car.
we are also continuously looking for new products and segments to
expand our portfolio. The company also excepts its dependence on
any particular customer or market to reduce in the coming years as
the scope and scale of work increase. It is excepted that by 2010
contribution from any individual customer in the company’s turnover
shall not be more than 20%.
Going forward the company except to make capital investment to
the tune of USS 23 -28 million for setting up new facilities for the

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manufacture of wire harnesses as well as plastic moulding and
expansion of current capacities at Sharjah, Noida and Sri Lanka. The
Chairman emphasises, ‘While investment is being made for capacity
expansion, continue to remain a lean and flexible organisation in the
line with the business needs of an ever changing environment

ANALYSIS

SUPPLLY CHAIN
 The supply chain refers to that end of the company from
where the supply of raw material occurs.
 Motherson Sumi System ltd. Is a self – suffering industry. It uses
compounds like polyvinyl chloride (PVC), Vinyl chloride
monomer (VCM), plasticizers and Additives for the
manufacturing of PVC and Corrugated tubes (COT). MSWIL
manufactures its own compound for the daily working of the
factory.
 On the occasion of high demand, (if) the factory is unable to
meet the demand of the required material, then the
compound is transported from passive plastic Pvt Ltd. Or Aglow
Engineers private ltd. These companies being main source of
required compounds, whenever necessary.

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 GLOBAL DEMAND OF MSWIL PRODUCTS
The global demand of MSWIL Product is huge. It has major tie ups with most
of the well renowned automotive brands like:

• Audi
• Volkswagen
• BMW
• Ceat
• Hyundai
• Renault Nissan
• Maruti Suzuki
• Ford
• Daimler
• GM
• Kia Motors
• Tata Motors
• Toyota
• Porsche Volvo

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 DEMAND CHAIN
 Demand chain here refers to the companies with demand the
products of MSWIL.
 As it is industrial company (manufacturer of wires and
automotive parts), It does not participate much in retail
selling. Almost all the product is sold in bulk and to the other
automotive industries for further processing.
 Maruti is the company’s largest customer accounting for 27 %
of its annual consolidated annual turnover. Other renowned
customers include ford, Honda seal, Toyota kirloskar, Hero
Honda and Honda motor Cycle & Scooters. In the
nonautomotive segment its key customers are Nacco Material
Handling Group (NMHG), MCFE, JCB, CLASS and Hewlett
Packard.

SWOT ANALYSIS
The SWOT Analysis has revealed the strength, weakness,
opportunities and threat of the company. It has been detailed below:

STRENGTH
 Market leader in the industry. Unique and high brand
image.
 Major raw material (natural rubber) locally available.
 Strong channels of distribution (wide range of sales office
for each zone).
 Optimum capacity utilization of plant.
 Strict quality measures.
 Use of modern technologies and concepts.
 Harmonious and cordial employer –employee relationship.
 Great reserve and surpluses.

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  Good Infrastructure.
 Computerised System.
 Environmental certification (ISO 14001). Quality product
(ISO 9000 certification).
 Highly evolved Research and Development wing.
 Training to all employees.
 Experienced work force. Widespread recognition.
 Strong financial support.

WEAKNESS
 High operational cost due to the use of modern and costly
machinery for production
 Company is highly capital intensive.
 High rate of absenteeism.
 Strong trade union activities sometimes create problems
among employees and disturb the smooth functioning of
the plant.
 Lack of marketing department at the plants. It is a
corporate office.
 Lack of individual initiative.
 Less interaction between manufacturing and marketing
department.

OPPORTUNITIES
 Growth in the economy, especially automobile industry.
 Fast growing automobile sector provides good
opportunities for MSWIL, as it is the leading wire and
automotive parts manufacturer in the subcontinent.

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  Increased access to global source for raw material at
competitive prices because of various trade agreements
by the country.
 World class products.
 Joint venture or tie- up with foreign automobile
companies.
 More opportunities for diversification.
 Global standard and competition.
 Improvement in market share both in India and outside.
 Availability of latest technology

THREATS

 Continuous rise in price of natural rubber and other raw

material.
 Steady competition from other leading wire
manufactures.
 Changing technology.
 Threat of cheap import of wires, especially from China.
 Market risks.
 Rupee depreciation resulting in lower export realization.
Entrance of new players
 Increasing transportation costs.

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 COMPETITORS
Some of the major competitors of motherson sumi systems limited in
India markets are:

• Motherson Sumi wiring India Limited

• Denso India Limited
• Design Auto system limited
• Hela India lighting limited
• India Nippon Electricals limited
• Minda industries Limited
• PAE Limited

MARKET SHARE: -

Market Share (%)

5% 4%
2%
Motherson Sumi wiring india Limited
11%
Denso India Limited
Design Auto system limited
4%
Hela india lighting limited
India Nippon Electricals limited
5%
62% Minda industries Limited

7% PAE Limited
Others

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AWARDS AND RECOGNITION

37
 Questionaire
1. Name:- ___________________________________

2. Age:- ______________________________________

3. Company:- _________________________________

4. Position Held:- _______________________________

5. Which Company is often approached for Automotive products?

a. Motherson sumi system limited

b. India Nippon electricals limited
c. Denso India Limited
d. Others

6. For how many years have you been using MSWIL Products.
a. Less than 1 Year.
b. 1-3 Years
c. 3-5 Years
d. More than 5 years
e. Can’t say

7. How often do you buy MSWIL Products?

a. Under 1 Months
b. 1-6 Months
c. More than 6 Months
d. Can’t say

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8. How much satisfied are you with MSWIL Products?
a. Excellent
b. Good
c. Average
d. Not upto the mark

9. Will you shift to another company?

a. Yes
b. No
c. Can’t say

10. Do you think MSWIL Products are value for money.

a. Yes
b. No
c. Can’t say

11. What according to you is the future of MSWIL in india?

a. Very Good
b. Good
c. Not so good
d. Do not have future in india
e. Can’t say

39
 Further Analysis of questionnaire
The Analysis is based on the responses record from these 16 major
companies and other 4 minor customers of MSWIL in India. As the
company deals in industrial goods there are almost none of any retail
buyers almost all of the produced goods are sold in bulk to
companies for further processing of the goods.
The analysis is based on the response of 20 companies.
The Analysis of questionnaire give us the following results:

1.Company generally approach for automotiveParts

Tyre Company No of Responses
Motherson Sumi wiring india Limited 12
Denso India Limited 1
India Nippon Electricals limited 2
PAE Limited 2
Others 3

Generally approced for automotive parts

15%
Motherson Sumi wiring india Limited
10% Denso India Limited
India Nippon Electricals limited
10% 60%
PAE Limited
5%
Others

Interpretation
MSWIL is considered to be have majority of market share.

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 2. Years using MSWIL products
Time Period No of Responses
Less than 1 Year. 2
1-3 Years 5
3-5 Years 6
More than 5 years 4
Can't say 3

Years using MSWIL products

15% 10%
Less than 1 Year.
1-3 Years
25%
20% 3-5 Years
More than 5 years
Can't say
30%

Interpretation
MSWIL has acquired the loyalty of customer earlier. Some customers
have also joined in the recent years.

3.Frequency of buying MSWIL Products

Time Period No of Responses

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Under 1 Months 4
1-6 Months 10
More than 6 Months 5
Can't say 1

5%
20%
25% Under 1 Months
1-6 Months
More than 6 Months
Can't say
50%

Interpretation
MSWIL products are industrial in nature so mostly companies
purchase the product in bulk and hence re-buying period of the
purchase generally one to 6 month or more than 6 months.

4.Customer Satisfaction Level

Time Period No of Responses
Excellent 12
Good 6
Average 2
Not upto the mark -
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 Average
10%

Good
30% Excellent
Excellent
60% Good
Average

Interpretation
Customers are highly satisfied by the MSWIL products, also majority
of them don't want to shift to another brand.

5. Shift to another company

Time Period No of Responses
Yes -
No 18
Can't say 2

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 10%

90%

No Can't say

Interpretation
The customers are very much satisfied by the product and do not
want to shift to another brand.

6. Value for Money

Time Period No of Responses
Yes 17
No 1
Can't say 2

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 2
1

17

Yes No Can't say

Interpretation
MSWIL products are considered to be economical in prevailing
market.

7.Future of MSWIL Products in india

Time Period No of Responses

Very Good 12
Good 4
Not so good 1
Can't say 3

45
 Can't say
15%

Not so good
5%

Good Very Good

20% 60%

Very Good Good Not so good Can't say

Interpretation
Customers think that there is a good scope of MSWIL prevailing in the
Indian mark

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 CONCLUSION
It was a great opportunity for me to work on this company and
acquire a wider view on the reality. I learned a lot regarding how this
business target their audience and satisfied them. Moreover, how this
company managed to gain its position in all these years. One of the
strongest factor of this company is they focus highly on quality
management and product. They use latest technologies on
requirement which is very good. Overall, this company is in a stable
position, its market hold is also very strong, the business is in mature
stage. In conclusion, MSWIL captured their audience very well &their
audience have satisfied even happy by the product. This company
has very less competition in but in foreign countries competitors are.
At the end we can say that if this company will growing by that way
then, defiantly it’ll become not only India but World’s largest
company

RECOMMENDATIONS

• In strategic management they only focus on quality and services

but they do not focus on cost. In competitive advantages they
should attain cost also.
• MSWIL is highly supply their product to maruti, approximately
75% of production. Depending only on 1 customer is no so good.
MSWIL should increase their supply % to another customer’s as
well.
• Without knowing about the best practice model they are
following all the elements but not simultaneously. If they were
familiar to this, the model may be used more precisely. Our
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 suggestion for Motherson sumi system is to select HR manager
who has proper knowledge on HR practices.
• Motherson sumi system should be more focused on following all
the elements of best practice equally as they have opportunity
to use every bit of it. They can maintain team under each
department and all members can be divided to team on basis of
skill, job, age, qualifications etc.

Bibliography
Websites :
http://www.motherson.comhttps://en.wikipe
dia.orgwww.slideshare.netwww.google.comww
w.marketresearch.com

 Social media
-LinkedIn

 Book
-Business Research Method ( BBA 4th semester book)

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