Name:…………………………………. Date:…………………………..

IB Business Management
Business Plan – ATL activity
ATL skills: Research and Communication

Mr Sam, a store in-charge at Pick n Move a mini super market in Bangalore, India. His job
involves supervision of other employees of the store, update inventory levels to the store’s
manager and address customer queries relating to loyalty
points, discounts, offers, etc. He feels that he can do much
more than this and discussed his decision to quit the store
and start his own business. He has listed possible business
opportunities that he can think of like:
• Start his own mini super market near busy residential
area.
• Take franchise of ‘Kitchen Needs’ a well-known super
market.
• Take dealership of a well-known grocery supplier ‘Real
Life’.

You as a business consultant, draft a business plan for one of the above
opportunities. Your plan should include the following.
• Name of business
• Slogan or tagline (if possible, design business logo)
• Capital requirements (business location Bangalore, India) and possible sources (financial
plans)
• Number of employees (HR plans)
• SWOT analysis ( 2 each)
• Marketing plans (how and where to promote)
• Any forecast profits?
• Any other points/plans you think appropriate.

Time to reflect and make connections

• How do you connect this activity with one or more of IB learner profile?

• While writing the business plan, was it reasoning or emotion, which played a major role?

• How do you connect this activity with one of ATL skills?

Gr 11 BM – Business Plan Activity sheet | Page 1 of 2

Name:…………………………………. Date:…………………………..

Format of the business plan

• Cover/title page ( school name, subject, student name and date of submission)
• Table of contents
• About the business (brief description including name, tagline, mission, vision, product,
service, etc.)
• SWOT analysis ( min 2 each)
• Capital requirements (Financial plan) and its allocation
• HR plan (number of employees, positions, etc.)
• Marketing plan (how do you want to promote the business??)
• Forecast profit ( simple numericals)
• Reflections ( what did you learn from this activity, what challenges did you face, how
did you overcome?)
• Bibliography ( MLA 8)
• Appendix ( any pictures, graphs, etc.)

Assessment criteria

Criteria Marks

Business plan contents (essential contents are present) 0-2

Business plan content clarity, details, suitability and reflections 0-6

Presentation of the plan (Cover page, table of contents, page
0-2
number, bibliography, format, creativity, etc.)
Total 10 marks

Date of submission:...............................................................

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Gr 11 BM – Business Plan Activity sheet | Page 2 of 2