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POWERED BY SCIENCE PRESCRIBED BY PROS

3 NEW SHADES

BLONDE
FOR YOUR DREAM GREIGE
SMOKY MEETS CREAMY

FAMILY
ASH GOLD
NEW!
SHADES EQ BONDER INSIDE

#SHADESEQGREIGE

All Rights Reserved. 2021

SHADES EQ BONDER INSIDE
NEW! ASH SHADES EQ BONDER INSIDE UNDERSTAND
GOLD FAMILY
SHADES EQ RESULTS
WITH ADDED STRENGTH THE DIFFERENCE
BY THE #1 PRO COLOR BRAND IN THE U.S.*
BETWEEN
SMOKY MEETS
CREAMY REFLECT
ALL-IN-ONE: TONER + BONDER
THE ASH GOLD FAMILY
AND THE MATTE FAMILY
• Bonder is predosed in formula for fast

VS.
formulation and no compromise to color results
Inspired by trending Greige blonde,
the Shades EQ Bonder Inside Ash Gold Family
STRENGTH
provides the perfect balance of cool ash and
warm gold reflects for a luminous beige base. • Formulated with Citric Acid & Taurine to help
protect the strength of sensitized hair in 1 step
These premixed shades allow you to create
and help reduce alkalinity after a lightening service SHADES EQ BONDER INSIDE SHADES EQ
ASH GOLD MATTE
smoky, creamy blonde tones without the
guesswork or damage.
ULTIMATE SHINE & CONDITION
• Your favorite acidic gloss results
with added strength Shades EQ Bonder Inside Ash Gold shades Shades EQ Gloss Matte shades are
are best for creating cool, creamy tones that ideal for creating natural, cool looks like
provide a smoky beige end result. Mushroom brown or blonde.

ASH/BLUE ASH/BLUE
• Tones down brassy undertones • Softens natural undertones
• Calibrated for each level's • Calibrated for each level's
natural undertone natural undertone

CREATE TRENDING GREIGE BLONDE WITH GOLD GREEN

SHADES EQ BONDER INSIDE
• Compliments the coolness of blue • Works in synergy with blue to
• Enhances vibrancy create a cool, muted end result
• Calibrated for each level's
BROWN TO TAN BACKGROUND natural undertone
• Adds balance for a natural
BROWN TO TAN BACKGROUND
3 NEW SHADES looking blonde
• Adds balance for a natural
looking result
BONDER INSIDE TECHNOLOGY
• All-in-one: toner + bonder
• Adds strength
• Ultimate shine & condition
010AG 09AG 07AG
Misty Beige Glossy Greige Smokey Beige
Bonder Inside Bonder Inside Bonder Inside
BEFORE AFTER

*Kline’s 2020 Salon Hair Care Global Series

FORMULAS BONDING AT EVERY STEP

FOR 77% LESS BREAKAGE*

1 LIGHTEN
Protects strong bonds
during a lightening service 2 TONE
Strengthen bonds
and tone in 1 step
Protect with the all-in-one
haircare solution

*When using Flash Lift Bonder Inside, Shades EQ Bonder Inside

and Acidic Bonding Concentrate

GREIGE SMUDGE AND TONE GREIGE BALAYAGE HIGHLIGHTS GREIGE MONEY PIECE

STARTING LEVEL 4 AT ZONE 1 STARTING LEVEL 5 WITH STARTING LEVEL 4 WITH

WITH EXISTING BALAYAGE SOME EXISTING HIGHLIGHTS EXISTING FOIL HIGHLIGHTS
HIGHLIGHTS ON ZONES 2 AND 3.
BALAYAGE FORMULA: MONEY PIECE HIGHLIGHT FORMULA:
ZONE 1 SMUDGE FORMULA: • 1 scoop (15g) Flash Lift Bonder Inside • 1 scoop (15g) Flash Lift Bonder Inside
• 1.5 oz (45ml) Shades EQ Gloss All-In-One Lightening Powder All-In-One Lightening Powder
04M Smoked Cedar • 1 oz (30ml) 40 volume • 1 oz (30ml) 20 volume
• 1.5 oz (45ml) Shades EQ Gloss Pro-oxide Cream Developer Pro-oxide Cream Developer
Processing Solution
GLOSS FORMULA: FORMULA A:
ZONES 2+3 FORMULA A: • 2 oz (60ml) Shades EQ Bonder Inside • 2 oz (60ml) Shades EQ Bonder Inside
• 2 oz (60ml) Shades EQ Bonder Inside 09AG Glossy Greige 07AG Smokey Beige
09AG Glossy Greige • 2 oz (60ml) Shades EQ Gloss • 2 oz (60ml) Shades EQ Gloss
• 2 oz (60ml) Shades EQ Gloss Processing Solution Processing Solution
Processing Solution
FORMULA B:
ZONES 2+3 FORMULA B: • 2 oz (60ml) Shades EQ Bonder Inside
• 2 oz (60ml) Shades EQ Bonder Inside 09AG Glossy Greige
07AG Smokey Beige • 2 oz (60ml) Shades EQ Gloss
• 2 oz (60ml) Shades EQ Gloss Processing Solution
Processing Solution
SHADES EQ EQUALIZING CONDITIONING
COLOR GLOSS
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
SILVER/ GREEN/ BLUE BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ BLUE/ RED/VIOLET VIOLET/ GOLD GOLD/ GOLD/ YELLOW YELLOW/ YELLOW/ ORANGE ORANGE/ RED/ RED ORANGE/ COPPER/ RED RED/RED RED/ VIOLET/ VIOLET VIOLET
TONE BLUE YELLOW PEARL VIOLET VIOLET VIOLET GREEN VIOLET GOLD GOLD VIOLET MAUVE YELLOW ORANGE RED ORANGE ORANGE RED VIOLET ROSE VIOLET
LEVEL OF TITANIUM GREEN BLUE ASH VIOLET NATURAL PEARL MATTE NATURAL ASH GOLD NEUTRAL VIOLET NATURAL GOLD GOLD GOLD GOLD WARM COPPER AUBURN/ COPPER RED COPPER COPPER RED RED RED RED VIOLET VIOLET VIOLET
NATURAL BROWN BLUE ASH NEW! BROWN GOLD WARM IRIDESCENT BEIGE GOLD GOLD AUBURN BROWN BROWN COPPER RED VIOLET ROSE VIOLET
DEPOSIT BLONDE ACCENT
07, 08, 09 and 010
10 shades have the least
ULTRA PALE amount of pigment to 010T 010NA 010P 010N 010AG 010NB 010VG 010GI 010VV
BLONDE provide the lightest Platinum Marble Ivory Pearl Delicate Natural Misty Beige Caramel Cloud Baby Tahitian Sand Lavender Ice
& Bonder Inside Bonder Inside & Bonder Inside & Bonder Inside Bonder Inside Bonder Inside & Bonder Inside & Bonder Inside
levels of deposit.
9
VERY LIGHT 09T 09B 09NA 09P 09M 09N 09AG 09NB 09VG 09NW 09GI 09GB 09G 09AA 09RB 09VRo 09V
BLONDE Chrome Sterling Mist Opal Glow Sand Dunes Café au Lait Glossy Greige Irish Crème Iridescence Cream Soda Hamptons Butter Cream Vanilla Crème Papaya Blush Rosé Platinum Ice
& Bonder Inside & Bonder Inside & Bonder Inside Bonder Inside & Bonder Inside
8
LIGHT
LIGHT SHADES

08T 08GN 08VB 08NA 08N 08VG 08GI 08GG 08WG 08C 08CR 08VRo 08V
BLONDE Silver Ivy Violet Frost Volcanic Mojave Gilded Taupe St. Barths Gold Dip Golden Apricot Cayenne Sunrise Rose Quartz Iridescent Quartz
7
MEDIUM 07T 07VB 07NA 07P 07M 07N 07AG 07NB 07NW 07GB 07G 07C 07CB 07CC 07RR 07V
BLONDE Steel Violet Star Pewter Mother of Pearl Driftwood Mirage Smokey Beige Chestnut Milk Tea Butterscotch Saffron Curry Spicestone Urban Fever Flame Crushed Amethyst
Bonder Inside
04, 05 and 06 shades
6 are described as
DARK medium in their level 06T 06GN 06ABn 06VB 06NA 06N 06NB 06GI 06GB 06G 06GG 06WG 06AA 06CB 06RB 06CR 06R 06RR 06VRo
BLONDE Iron Moss Brown Smoke Violet Lagoon Granite Moroccan Sand Brandy Tenerife Toffee St. Tropez Midas Touch Mango Bonfire Amber Glaze Cherry Cola Sunset Rocket Fire Blaze Mauve Rose
of deposit.
5
LIGHT 05NA 05N 05NW 05G 05C 05CB 05RB 05CC 05RV 05V
BROWN Smoke Walnut Macchiato Caramel Chili Brownstone Manzanita Electric Shock Sangria Cosmic Violet

MEDIUM SHADES
4
MEDIUM 04ABn 04NA 04M 04N 04NB 04WG 04CB 04RV 04VRo
BROWN Dark Roast Storm Cloud Smoked Cedar Chicory Maple Sun Tea Clove Cabernet Violet Rose
01, 02 and 03 shades
3 contain the greatest
DARK amount of pigment 03N 03NB 03NW 03G 03A 03RB 03R 03RV 03V
BROWN Espresso Mocha Java Cocoa Bean Cinnamon Terra Cotta Mahogany Roxy Red Merlot Orchid
and deepest deposit.
2
DARKEST
02ABn 02M
BROWN Cool Ebony Midnight Ash

DARK SHADES
1
BLACK 01B
Onyx
Pastels have different end results depending on
hair’s starting level. For optimal results, use on the
following levels or above:
Silver Green & Pink: Level 9+ 000 Pastel Silver Pastel Aqua Blue Pastel Peach Pastel Pink
Peach: Level 8+ Crystal Clear Green
& Bonder Inside
Aqua Blue: Level 7+
Color Kickers are vibrant,
high-purity shades with no added brown or
background. These are excellent additives Yellow Kicker Orange Kicker Red Kicker Violet Kicker
to enhance other Shades EQ Gloss formulas.
The level of deposit and intensity in any Shades EQ formula can be adjusted
Clear adds more shine and can be used alone or lightened by mixing lighter shades with darker shades or by diluting the formula Key Technology
or to dilute the intensity of any shade. Shade contains R5 red dye

PASTELS/KICKERS/CLEAR
with 000 Crystal Clear, 09, or 010 light level shades
• 010T Platinum* • 010P Ivory Pearl* • 010N Delicate Natural* • 010VV Lavender Ice* Only in Shades EQ Bonder Inside
Shades EQ Bonder Inside • 010NB Caramel Cloud • 010AG Misty Beige • 07AG Smokey Beige
shades outlined in pink • 09T Chrome* • 09P Opal Glow* • 09N Café au Lait*
KEY • 010GI Tahitian Sand* • 000 Crystal Clear* • 09V Platinum Ice* • 010NA Marble • 09AG Glossy Greige
*Available in Shades EQ Gloss & Shades EQ Bonder Inside
UNDERSTANDING THE LABEL TRADITIONAL LEVEL SYSTEM SHADES EQ BONDER INSIDE FOLLOWS THE SAME GUIDELINES AS SHADES EQ GLOSS
EXAMPLE:
LEVEL TONE UNDERTONE CORRECTIVE
MIXING RATIO SPECIAL
Ultra Pale Blonde Pale Yellow Violet DEVELOPER LEVELS OF LIFT USAGE MINUTES
10 COLOR : DEVELOPER INSTRUCTIONS
LEVEL OR DEPTH 9 Very Light Blonde Yellow Violet
Shades EQ Gloss Use only with Shades EQ Gloss
8 Light Blonde Yellow/Orange Blue/Violet Gloss, tone, refresh,
Mix 1:1 Processing Solution or Processing None 20 Processing Solution or Processing
correct, add dimension
7 Medium Blonde Orange Blue Solution for Precision Application Solution for Precision Application
NO LIFT 010NA FAMILY (NATURAL ASH)
6 Dark Blonde Red/Orange Blue Green
5 Light Brown Red Green FOR RESISTANT HAIR OR MORE VIBRANT RESULTS:
Marble Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.
4 Medium Brown Red/Violet Yellow Green
Dark Brown Violet FOR RESISTANT GRAY:
3
Process 15 minutes with plastic cap under a pre-heated warm dryer. Remove cap and cool for 5 minutes at room temperature.
2 Darkest Brown Blue/Violet
SHADE NAME FOR LIGHTER COLOR DEPOSIT OR POROUS HAIR:
1 Black Blue 20 minutes at room temperature with a diluted formula. When less color deposit is desired, use Shades EQ Gloss 000 Crystal Clear in your formula.

3. MIXING & PROCESSING

When lighter color deposit is desired, use 09 or 010 level shades.
BACKGROUND COLOR AND TONE THE COLOR WHEEL
Background color is the portion of the color base that helps produce Always consider the tone of the hair that you are starting with.
balanced, natural looking results and gives the shade its foundation. Use the color wheel to counteract or enhance tones. To counteract tones,
Tone is the portion of the base that gives a shade its unique character. select a shade with an opposite tonal value. Remember, opposites neutralize.
To enhance tones, select a shade with a similar tonal value.
TYPES OF SHADES EQ BACKGROUNDS YELLOW SHADES EQ BONDER INSIDE
Shades EQ Gloss has three distinct backgrounds for every salon need:
black to gray, brown to tan, and zero background.
ORANGE GREEN
SHADES
HELPS TO STRENGTHEN SENSITIZED HAIR IN 1 STEP
BLACK TO GRAY
Provides the cool foundation needed to diminish warmth
BLACK TO GRAY BROWN TO TAN
NO BACKGROUND COLOR
BROWN TO TAN BACKGROUND COLOR BACKGROUND COLOR
Provides the foundation needed for balanced, yet natural results
RED BLUE SILVER/ BLUE/ BLUE/ BLUE/ BLUE/ GOLD/ VIOLET
BLUE VIOLET VIOLET VIOLET GOLD RED/VIOLET VIOLET VIOLET VIOLET
ZERO BACKGROUND TITANIUM NATURAL PEARL NATURAL ASH GOLD NEUTRAL GOLD VIOLET VIOLET
Pure reflect shades that provide vibrant, true-to-tone results
LEVEL OF BROWN IRIDESCENT
ASH NEW! VIOLET

1. TECHNICAL INFORMATION
VIOLET DEPOSIT BLONDE
10
ULTRA PALE 010T 010NA 010P 010N 010AG 010NB 010GI 010VV
BLONDE Platinum Marble Ivory Pearl Delicate Natural Misty Beige Caramel Cloud Tahitian Sand Lavender Ice
FORMULATION GUIDELINES DILUTION SOLUTION & Bonder Inside Bonder Inside & Bonder Inside & Bonder Inside Bonder Inside Bonder Inside & Bonder Inside & Bonder Inside
1. Determine your client’s natural hair color level using the Shades EQ Neutral Shades EQ Gloss and Shades EQ Bonder Inside can be diluted with 000 Crystal Clear or use a
Brown/Blonde (NB) family swatches found in the swatch book. Remember 09 or 010 level shade to lessen or lighten the tone of any Shades EQ formula. (If less color deposit 9
to consider percentage of gray, hair texture, condition, and hair density. is required, use 000 Crystal Clear; for lighter deposit, use a 09 or 010 shade.) Use the following chart VERY LIGHT 09T 09P 09N 09AG 09V
to customize the formula: BLONDE Chrome Opal Glow Café au Lait Glossy Greige Platinum Ice
2. Determine the target color desired by your client. & Bonder Inside & Bonder Inside & Bonder Inside Bonder Inside & Bonder Inside
3. Select the Shades EQ Gloss or Shades EQ Bonder Inside shade to enhance,
balance or cool to achieve the target color.
FORMULA 01–03 04–06 07–010 PROPORTIONS 8
FORMULATION EXAMPLE: LIGHT
• ½ oz. Color Gloss BLONDE
1. Natural Level: 5 light brown/0% gray
Maximum • 1 ½ oz. 000 Crystal Clear or a 09 or 010 shade
2. Target Color: Light golden brunette dilution • 2 oz. Shades EQ Processing Solution or
3. Formula: 2 oz. 05G Caramel Shades EQ Processing Solution for Precision Application
7
+ 2 oz. Shades EQ Processing Solution MEDIUM 07AG
• 1 oz. Color Gloss Smokey Beige
BLONDE
Moderate • 1 oz. 000 Crystal Clear or a 09 or 010 shade Bonder Inside
SWATCHES dilution • 2 oz. Shades EQ Processing Solution or
Processing Solution for Precision Application
All swatches are full-strength formulas on pre-lightened (to pale yellow) hair.
Shades EQ Gloss and Shades EQ Bonder Inside results will vary based • 1 ½ oz. Color Gloss
on the level of hair to which it is applied. Minimal • ½ oz. 000 Crystal Clear or a 09 or 010 shade
dilution • 2 oz. Shades EQ Processing Solution or
Processing Solution for Precision Application 000
Crystal Clear
Bonder Inside
• 2 oz. Color Gloss
• 2 oz. Shades EQ Processing Solution or
Full Strength
Processing Solution for Precision Application
*Shades EQ Gloss and Shades EQ Bonder Inside
can be intermixed, however, the bonding

2. FORMULATION
effect will be diminished.