SHADES EQ

™
EQUALIZING CONDITIONING COLOR GLOSS NEW NEW
LEVEL OF DEPOSIT GREEN BLUE VIOLET NATURAL NEUTRAL BROWN BLONDE GOLD BEIGE GOLD WARM GOLD COPPER GOLD COPPER AUBURN/AUBURN ACCENT COPPER BROWN RED BROWN RED RED VIOLET
Color glosses are divided into 3 ranges
BASE : gray + green/yellow BASE : gray + blue BASE : violet BASE : brown + blue / violet BASE: brown + red / violet BASE: brown + gold/mauve BASE: brown + yellow BASE: brown + yellow /orange BASE: brown + orange/yellow BASE: brown + orange BASE: brown + orange / red BASE: brown + red/orange BASE: brown + red BASE : red BASE : red/violet

09B STERLING 09V PLATINUM ICE 09N CAFE AU LAIT 09NB IRISH CREME 09GB BUTTER CREAM 09G VANILLA CREME 09AA PAPAYA 09RB BLUSH
Light Silver Very Light Violet Platinum Very Light Natural Ash Blonde Very Light Neutral Blonde Very Light Golden Beige Blonde Very Light Golden Blonde Light Auburn Accent Champagne Rose Blonde
Deposits silver tones to pre- Neutralizes yellow for pale Cool tones reduce brassiness on Imparts balanced beige tones on Imparts soft golden beige tones on Imparts soft golden tones on Imparts soft orange tones on Creates cool strawberry blondes
lightened /gray hair. Controls platinum results on light to light to medium blonde hair. light to medium blonde hair. light to medium blonde hair. light to medium blonde hair. light to dark blonde hair. and softens brassiness on light to
gold /orange tones. medium blonde and gray hair. medium blonde hair.
LIGHT SHADES

07, 08 and 09 shades

have the least amount
of pigment to provide NEW
the lightest level of
deposit. They range 08GN IVY 08N MOJAVE 08WG GOLDEN APRICOT 08CG GOLDEN TOPAZ 08C CAYENNE
from very light blonde Light Cool Blonde Light Natural Ash Blonde Light Warm Gold Blonde Light Copper Gold Blonde Light Copper Blonde
Diminishes red and copper Natural cool tones control Imparts warm gold tones on Imparts warm copper gold tones Imparts delicate copper tones on
to medium blonde. tones on dark blonde to warmth and reduce gold on light light to dark blonde hair. on light to dark blonde hair. light to dark blonde hair.
light brown hair. to dark blonde hair.

07NB CHESTNUT
Medium Neutral Blonde
Adds balanced beige tones
on medium blonde to light
brown hair.
07GB BUTTERSCOTCH
Medium Golden Beige Blonde
Adds an iridescent golden beige on
medium blonde to light brown hair.
NEW
07G SAFFRON 07C CURRY 07CB SPICESTONE
Medium Golden Blonde Medium Copper Blonde Medium Copper Brown Blonde
Adds soft golden tones on Adds soft copper tones on medium Adds a light amber tone on
medium blonde to light blonde to light brown hair. medium blonde to light brown hair.
brown hair.

NEW NEW NEW

06GN MOSS 06N MOROCCAN SAND 06NB BRANDY 06GB TOFFEE 06G ST. TROPEZ 06WG MANGO 06CG SANDSTONE 06C FIERY CITRON 06AA BONFIRE 06CB AMBER GLAZE 06RB CHERRY COLA 06R ROCKET FIRE
Dark Cool Blonde Dark Natural Ash Blonde Dark Neutral Blonde Dark Golden Beige Blonde Dark Golden Blonde Dark Warm Gold Blonde Dark Copper Gold Blonde Dark Copper Blonde Bright Auburn Accent Dark Copper Brown Blonde Dark Copper Red Blonde Bright Cool Red
Provides soft green yellow Natural cool tones control warmth Adds balanced beige Deposits a brushed golden Deposits cool golden tones on Adds rich warm gold tones on Adds rich warm copper Adds refined copper tones Adds vibrant orange/red tones Adds a balanced amber Creates warm caramelized Adds vibrant cool red tones
tones to diminish brassiness on and drab gold on dark blonde to tones on dark blonde to beige finish on light to light to medium brown hair. dark blonde to light brown hair. gold tones on dark blonde on dark blonde to medium on light to dark brown hair. tone on dark blonde to cherry tones on light to on light to medium brown hair.
dark blonde to light brown hair. medium brown hair. medium brown hair. medium brown hair. to medium brown hair. brown hair. medium brown hair. medium brown hair.
MEDIUM SHADES

Shades with
04, 05 and 06
are described as
NEW
medium in their
level of deposit. 05N WALNUT 05G CARAMEL 05C CHILI 05CB BROWNSTONE 05RV SANGRIA
They range from Light Natural Ash Brown Light Golden Brown Light Copper Brown Light Copper Brown Brown Deep Cool Red Violet
dark blonde to Natural cool tones control warmth Deposits rich golden tones on Adds balanced copper tones on Adds a rich amber tone Adds intense red violet tones on
on light to dark brown hair. light to medium brown hair. light to medium brown hair. on light to medium brown hair. light to medium brown hair.
light brown.

04NB MAPLE 04WG SUN TEA

Medium Neutral Brown Rich Warm Gold Brown
Adds balanced warm tones on Deposits rich warm gold tones on
light to dark brown hair. light to dark brown hair.
DARK SHADES

03V ORCHID 03N ESPRESSO 03NB MOCHA JAVA 03G CINNAMON 03A TERRA COTTA 03RB MAHOGANY 03R ROXY RED 03RV MERLOT
01 and 03 indicate Deep Violet Deep Natural Ash Brown Deep Neutral Brown Deep Golden Brown True Dark Auburn Dark Mahogany Brown Deep Cool Red Dark Red Violet
the dark shades Creates a purple plum cast on Cool brunette shade Deposits deep balanced warm Deposits deep rich golden tones on Adds rich warm auburn tones on Creates a dark rich mahogany Adds rich cool red tones on Deposits rich red violet tones on
dark brown to black hair. eliminates warmth on medium tones on medium to dark medium to dark brown hair. medium to dark brown hair. tone on medium to dark brown hair. medium to dark brown hair. medium to dark brown hair.
which contain the to dark brown hair. brown hair.
greatest amount of
pigment and thus,
the deepest deposit,
ranging from medium
brown to black.

01B ONYX
True Blue /Black
Deep blue black shade for use on
darkest brown to black hair.

Vibrant, high purity

glosses with no added
KICKERS

brown or background.
Available in blue, violet,
yellow, orange and red.
These are excellent BLUE KICKER VIOLET KICKER YELLOW KICKER ORANGE KICKER RED KICKER
additives to enhance
other SHADES EQ NOTE: The level of deposit and intensity in any SHADES EQ formula can be adjusted or lightened by mixing lighter shades with darker shades
formulas. or by diluting the formula with Crystal Clear or 09 light level shades. Swatches are shown on white hair.

APPLICATION: There are three standard application techniques in which to apply SHADES EQ: GLAZE, REFRESH AND CORRECT. Use the following guide to determine which application best suits your client’s needs.
SWATCHES MIXING AND PROCESSING STRAND TEST APPLICATION TECHNIQUE SERVICE INSTRUCTIONS HAIR TYPE/PROCESSING NOTE

All swatches are full-strength formulas on pre-lightened (to yellow) hair. SHADES EQ is mixed in a 1:1 ratio of Color Gloss to Processing SHADES EQ may be readily accepted by porous hair that has been
SHADES EQ results will vary based on the level of hair to which it is Solution. Always mix in equal parts and use immediately. Standard chemically treated or damaged from environmental exposure or heat GLAZE Enhancing, changing or increasing 1. Start with dry hair. Divide into 4 sections. Fine-Delicate: 10-20 minutes at room temperature. If hair is porous, dilute with Crystal Clear (000)
color intensity 2. Apply SHADES EQ to regrowth (zone 1), taking 1/4 inch partings. Normal-Resistant: 20 minutes at room temperature or 15 minutes with plastic cap under or 09 shades*** plus Processing Solution.
applied. Follow the chart below to see how SHADES EQ Color Gloss timing is 20 minutes at room temperature. For more vibrant results, styling. Always conduct a preliminary strand test to see how the hair
3. Apply and fully saturate mid-shaft and ends (zone 2 & 3), taking 1/4 inch partings. pre-heated warm dryer. Remove cap and cool for 5 minutes. Apply to porous hair during last 5-10 minutes
will color different levels of hair. process 15 minutes with plastic cap under a pre-heated warm will accept color. If ends are very porous, use a diluted or lighter formula. Toning pre-lightened hair
Process as directed. as needed. Strand test for proper deposit. .
dryer. Remove cap and cool for 5 minutes. Apply SHADES EQ to a small section of hair and process according Resistant Gray: Process for 20 minutes with plastic cap under pre-heated warm dryer. Remove
Blending or coloring gray hair 4. Emulsify, rinse, shampoo and condition.**
to directions. If you feel that a formula may be too dark, add extra and process for an additional 20 minutes at room temperature. Bring through mid-shaft and ends
STARTING LEVEL 06AA BONFIRE (zones 2 & 3) for last 5-15 minutes as needed.
Note: For best penetration and durability, always process for the full 20 minutes. Crystal Clear or an 09 Light level shade.
To achieve lighter color deposits, use diluted formulas, not reduced processing
PRE-LIGHTENED time! Please see SHADES EQ Education Guide for complete instructions. FULL STRENGTH RETOUCH 1. Start with dry hair. Divide into 4 sections. Fine-Delicate: 10-20 minutes at room temperature. Bring through mid-shaft and ends
•• 1 cap (1/8 oz.) selected shade Retouching SHADES EQ 2. Apply SHADES EQ to regrowth (zone 1), taking 1/4 inch partings. (zones 2 & 3) for last 3-5 minutes as needed.
•• 1 cap (1/8 oz.) Processing Solution 3. Bring through mid-shaft and ends (zones 2 & 3) as needed, based on Normal-Resistant: 20 minutes at room temperature or 15 minutes with plastic cap under pre-heated
MEDIUM Retouching a GLAZE on Hairtype/Processing guidelines. warm dryer. Remove cap and cool for 5 minutes. Bring through mid-shaft and ends (zones 2 & 3)
GUIDELINES FOR GRAY HAIR pre-lightened hair
4. Emulsify, rinse, shampoo and condition.**
MODERATE STRENGTH for last 3-5 minutes as needed.
DARK SHADES EQ will effectively blend and color gray hair. Using an NB •• 1 cap (1/8 oz.) selected shade Retouching gray hair Resistant Gray: Process 20 minutes with plastic cap under pre-heated warm dryer. Remove cap
shade in your formula creates a balance of dyes for optimum results •• 1 cap (1/8 oz.) Crystal Clear or 09 shade and process for additional 20 minutes at room temperature. Bring through mid-shaft and ends
on gray hair. The percentage of gray hair equals the percentage of •• 2 caps (1/4 oz.) Processing Solution (zones 2 & 3) for last 3-5 minutes as needed.
NB in the formulation.
UNDERSTANDING THE LABEL REFRESH Refreshing mid-shaft and ends 1. Apply and process permanent haircolor on regrowth (zone 1). All Hair Types: Process at room temperature up to 20 minutes, depending on amount of If hair is porous, dilute with Crystal Clear (000) or

The level of deposit of SHADES EQ Color Gloss is described with the

PRE-SERVICE BEST PRACTICES (zones 2 & 3) while using permanent 2. Bring through mid-shaft and ends (Zones 2 & 3) up to 20 minutes as needed; deposit required. Strand test for proper deposit. 09 shades*** plus Processing Solution. Apply to
% OF GRAY NB OTHER COLOR GLOSS haircolor on regrowth (zone 1). based hair processing guidelines. porous hair during last 3-5 minutes as needed.
numbers 01, 03, 04, 05, 06, 07, 08 and 09. The number 0 appears on > Precisely follow package instructions for haircolor, lightener and 3. Emulsify, rinse, shampoo and condition.** Strand test for proper deposit.
each of the glosses as a reminder that SHADES EQ will not lift the Up to 25% 1/2 oz. (15 ml) 1 1/2 oz. (45 ml) texture products
natural pigment in the hair. The letters GN, B, V, N, NB, GB, G, WG, > Perform necessary patch tests as outlined in the directions
25-50% 1 oz. (30 ml) 1 oz. (30 ml)
CG, C, A/AA, CB, RB, R and RV identify the 15 tonal families. Restore color to highlights 1. Apply SHADES EQ and fully saturate highlights. (either isolate highlights, or
50-75% 1 1/2 oz. (45 ml) 1/2 oz. (15 ml) > Wear suitable gloves for all applications use as on over-all glaze).
75-100% 1 3/4 oz. (52.5 ml) 1/4 oz. (7.5 ml) > Utilize protective smocks or capes for you and your clients 2. Process at room temperature. Strand test for proper deposit.
Example:
during the service 3. Emulsify, rinse, shampoo and condition.**

For more information review resistent gray hair type/processing under Coloring immediately following a Following a Redken Texture Service. Process up to 20 minutes at room temperature. Strand test for proper deposit. Enhance, enrich, change, and tone down natural
the application section. Redken Texture Service or color treated hair or to compensate for color
Level or Depth (8) 1. Apply SHADES EQ to towel dried hair.
2. Process at room temperature. Strand test for proper deposit. loss which may occur during a texture service.
3. Emulsify, rinse, shampoo and condition.**
No Lift
08CG Tone (Copper Gold)
CORRECT Fill over-lightened hair before a Select the appropriate Shades EQ Color Gloss approximately one level lighter than the All Hair Types: Process at room temperature 20 minutes. It is necessary to fill the hair when the desired haircolor
tintback service undertone of the desired level. level and the current level are more than two levels
GOLDEN TOPAZ apart, to recreate the hair's natural undertone.
Correct uneven, brassy or too Select appropriate tone and level to balance current results. All Hair Types: Process up to 20 minutes at room temperature as needed.
** REDKEN recommends Color Extend haircare products.
vibrant results Fill formulas should be approximately
Shade Name (GOLDEN TOPAZ) *** When less color deposit is desired, use Crystal Clear (000).
When lighter color deposit is desired, use 09 shade. Lowlight hair when more depth Select the appropriate level and tone of Shades EQ Color Gloss to achieve the desired result. All Hair Types: Process for 20 minutes at room temperature. one level lighter than the desired color.
is desired
Fill formulas must be soft and warm.
Example: 07C Curry is Soft vs. 06R Rocket Fire.

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