3)

Ans3b) The positioning of the brand requires a clear image of the company and the product and services
we are selling. It requires an intimate Understanding of the landscape. The better you understand your
brand, the more effective the strategy will be. There are few brand positioning strategy we need to
discuss which are as follows.

1. Brand positioning strategy one

In this strategy the market can highlight the area where the competitors is falling short And offer an
alternative to that area. This is a bold strategy taken by the market leader and with some effective PR it
can out smart it's competitor in the market.

2. Positioning strategy 2 (Celebrity driven position strategy)

In this strategy Positioning approach is used by the help of some celebrity. it is strategically aligned With
characteristics of the audience Aspires to have.

3. Positioning strategy 3(Benefit based position strategy)

It is one of the most widely used positioning strategy used by generations. It is based on the Specific
benefit to the solution of the brand. It can impose Restriction on the brand In whichn go.

4. Positioning strategy 4(Value based strategy)

in this strategy Price value OR quality depend on the Level of the value the customer receives In direct
correlation to the Price they pay.
This strategy is very effective in Word of mouth brand awareness As people naturally have a desire to
share source of value With their friends and family.toshare

Of all these brand positioning strategy I would choose positioning strategy 2 which is also known as
celebrity driven position strategy. The reason behind choosing this strategy is that nowadays teenagers
from 15 years to working professional 35 years of age are very much attracted to the social media
influencer. So for a new product to grow in the market it first need to be attracted by our eyes then only
it could fit it in our minds.

Nowadays people spend most of their time in social media apps like Facebook and YouTube. so social
media influences plays a major role in their lives their way of living their clothing sense their grooming
sense all are being copied by the consumers or the people.