Correlations

Importance of
Online Preferred
Brand Reviews(1-5) Budget Vehicle type

Brand Pearson Correlation .a .a .a .a

Sig. (2-tailed) . . .

N 76 76 76 76
Importance of Online Pearson Correlation .a 1 -.035 -.106
Reviews(1-5)
Sig. (2-tailed) . .763 .361
N 76 76 76 76
Budget Pearson Correlation .a -.035 1 -.237*
Sig. (2-tailed) . .763 .039
N 76 76 76 76
Prferred Vehicle type Pearson Correlation .a -.106 -.237* 1

Sig. (2-tailed) . .361 .039

N 76 76 76 76

*. Correlation is significant at the 0.05 level (2-tailed).

a. Cannot be computed because at least one of the variables is constant.

NON PARAMETRIC

Correlations
 Importance of
Online Prferred
Brand Reviews(1-5) Budget Vehicle type

Spearman's rho Brand Correlation

. . . .
Coefficient

Sig. (2-tailed) . . . .

N 76 76 76 76

Importance of Online Correlation

. 1.000 -.012 -.083
Reviews(1-5) Coefficient

Sig. (2-tailed) . . .918 .478

N 76 76 76 76

Budget Correlation
. -.012 1.000 -.238*
Coefficient

Sig. (2-tailed) . .918 . .039

N 76 76 76 76

Prferred Vehicle type Correlation

. -.083 -.238* 1.000
Coefficient

Sig. (2-tailed) . .478 .039 .

N 76 76 76 76

*. Correlation is significant at the 0.05 level (2-tailed).