Name of company: The Coca-Cola company

Industry: Beverage
Products:Sprite, Fanta, Caffeine Free Coca-Cola, Diet Coke/Coke Light, Coca-Cola, Dasani,
Minute Maid, Dr Pepper, Coca-Cola Energy, Coca-Cola Zero Sugar, Nestea and many more
products.

Size of business:large multi-national company.

Description: Coca-Cola company was established in 1892. It manufactures and sells non-
alcoholic beverage concentrates and syrups as well as alcoholic beverages all round the year. It
is sold in more than 200 countries. It sells approximately 500 products in different parts of the
world.The headquarter of Coca-Cola is in Atlanta, United States. It sells its products to canning
and bottling companies, wholesalers and distributors. They further distribute them to other
retailers, grocery stores, markets, restaurants and other places. It has 79000 employees (2021)
in the world. Coca-Cola annual gross profit for 2021 was $23.298 billion. Coca-Cola is a public
company and has thousands of shareholders around the world.

Strategy:The soft drinks are sold globally in different sizes and packaging and generate a
good amount of profit for the company. Coca-Cola has a huge distribution network and sells
more than 1.9 billion servings of Coca-Cola every day. Recently in the last few years, Coca-Cola
has started localizing its products so that they are accepted better in different cultures, customs
and climates.