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Reference
Reference
Taylor, C. R., Franke, G. R., & Bang, H.-K. (2006). Use and Effectiveness of
Billboards: Perspectives from Selective-Perception Theory and Retail-Gravity Models.
Journal of Advertising, 35(4), 21–34. https://doi.org/10.2753/joa0091-3367350402
Anderson, C. (2009). The Billboard Effect: Online Travel Agent Impact on Non-
OTA Reservation Volume. Ecommons.cornell.edu.
https://ecommons.cornell.edu/handle/1813/71015