UNIT 8: PROMOTING Title: Keeping us well – helping

PUBLIC HEALTH us get better.

LEARNING AIMS
A: Examine strategies for developing public health policy to improve the health of
individuals and the population
B: Examine the factors affecting health and the impact of addressing these factors to
improve public health
C: Investigate how health is promoted to improve the health of the population
D: Investigate how health promotion encourages individuals to change their
behaviour in relation to their own health
ASSIGNMENT 1 – LAA & LAB
You have volunteered as a researcher for Public health England during the Summer
holidays. You will be researching public health provision in your local area.
You are going to present the results of your research as a booklet to inform the public
about the role of public health.
Refer to assignment brief for booklet contents.
ASSIGNMENT
Criteria
A.P1
To achieve this you must:
Explain the strategies used to develop public health policy in order for it to meet
1 CRITERIA
A.P2
its aims.
Explain how monitoring information to determine patterns of health and ill health
is used by government to inform the creation of public health policy.
A.M1 Analyse how public health policy is influenced by strategies and patterns of
health and ill health.
B.P3 Explain factors affecting current patterns of health and ill health in a specific
demographic area.
B.P4 Explain the impact of public health policy in minimising these factors in relation
to a specific demographic area.
B.M2 Assess the extent to which factors affect current patterns of health and ill health
with reference to a specific demographic area.
B.M3 Assess how minimising the factors affecting health can contribute to improving
the health of the population in relation to the area.
AB.D1 Evaluate how far the use of strategies and monitoring the health status of the
population helps public health policy to meet its aims in reducing the factors that
influence public health, with reference to a specific demographic area.
 Examine strategies for

LEARNING AIM A developing public health policy

to improve the health of
individuals and the population
P1: EXPLAIN THE STRATEGIES
USED TO DEVELOP PUBLIC
HEALTH POLICY IN ORDER FOR IT
TO MEET ITS
Origins of public health policy
AIMS
The introduction of the NHS in 1948 was the first health service of its kind in the
end. This was a response to the health concerns following the Second World War
and all the returning causalities who couldn’t afford healthcare. This resulted from
the Beveridge Report which recommended the government find ways top treat
disease. This led to public health warning about diseases such as measles and more
effective treatment contributing to the decrease in the death rate.

Give a brief explanation of how and why the NHS

came to exist with website reference
P1: EXPLAIN THE STRATEGIES
USED TO DEVELOP PUBLIC
HEALTH POLICY IN ORDER FOR IT
TO MEET ITS
Aims of public health policy
AIMS
- Planning national provision of health care and promoting the health of the
population
- Identifying and monitoring needs
- Identifying and reducing inequalities
- Protecting society from health threats Briefly introduce each aim with some
examples such as those from the sheet
- Addressing national health problems
- Developing screening programmes
P1: EXPLAIN THE STRATEGIES
USED TO DEVELOP PUBLIC
HEALTH POLICY IN ORDER FOR IT
TO MEET ITS AIMS
Strategies for developing public health policies
- Strategies, to include identifying the health needs and promoting the health of the
population, developing programmes to reduce risk and screen for early disease.
Department of Health
The Scottish Health and Social Care Directorate Research the role of each of these organisations,
write a paragraph of what they each do with one
Northern Ireland Public health Agency example of a recent strategy they have put in
place e.g. ‘School Food’ in England
NHS Wales Strategy
Write a brief paragraph about how these
strategies could help to meet the aims from the
previous slides
P1: EXPLAIN THE STRATEGIES
USED TO DEVELOP PUBLIC
HEALTH POLICY IN ORDER FOR IT
TO MEET ITS AIMS
Strategies for developing public health policies
- Planning and evaluating the national provision of health and social care target setting, to include
local and national provision.
The DH use agencies to research public health so they can put a plan in place to support people and
agencies feed back on healthcare needed in their area.
E.g. The NHS Health Check Implementation Review and Action Plan 2013 identified 7 most
preventable causes of death – alcohol, high blood pressure, smoking, obesity, cholesterol, poor diet and
lack of exercise
E.g. Obesity is another health problem for England so the government have introduced the ‘obesity and
healthy eating’ policy. Link back
to aims
Summarise planning and evaluation from the slide and then use the link to discuss a few key aims of the policy
https://www.gov.uk/government/publications/2010-to-2015-government-policy-obesity-and-healthy-eating/2010
-to-2015-government-policy-obesity-and-healthy-eating
P1: EXPLAIN THE STRATEGIES
USED TO DEVELOP PUBLIC
HEALTH POLICY IN ORDER FOR IT
TO MEET ITS AIMS
Strategies for developing public health policies
- Minimising harm of environmental factors, to include recycling, waste
management, pollution reduction, ensuring food safety.
The Department for Environment, Food and Rural Affairs (Defra) also has responsibility for
minimalizing harm from environmental conditions
- Pollution e.g. The Air Quality Strategy
- Recycling and Waste Management e.g. Waste Electrical and Electronic Equipment (WEEE) guidance
- Food safety e.g. Food Standards Agency and The Advisory Committee on Novel Foods and Processes

Link back to Summarize the slide adding in a paragraph about each of the
aims strategies/agencies mentioned by researching these
 P2: EXPLAIN HOW MONITORING
INFORMATION TO DETERMINE PATTERNS
OF HEALTH AND ILL HEALTH IS USED BY
GOVERNMENT TO INFORM THE CREATION
OF PUBLIC HEALTH POLICY.
Health monitoring is important to maintain the health of the nation as it enables
governments to put the necessary resources in place if there is outbreaks of disease
or an increase in incidences of illnesses.
Sources of information for determining patterns of health and ill health
There are many agencies that report to the government about health-related issues.
Use the website to identify the
Now research how the following report
Visit this website and identify role of the Health and Safety
health-related issues and write a paragraph on
some of the 28 agencies that Executive (HSE) and write a
each including how the information from
report such issues: paragraph on who they are with
these is used to create public health policy:
https://www.gov.uk/government/ an example of the sort of things
RIDDOR, The Labour Force Survey
organisations#department-of-hea they report on and how this
(LFS), The Health and Occupational
lth-and-social-care could help to create health
Reporting network (THOR)
policy
P2: EXPLAIN HOW MONITORING
INFORMATION TO DETERMINE PATTERNS
OF HEALTH AND ILL HEALTH IS USED BY
GOVERNMENT TO INFORM THE CREATION
OF PUBLIC HEALTH POLICY.
Sources of information for determining patterns of health and ill health
Statistics

Research the following sources of statistics (some are hyperlinked) explaining who they are/what they
are and how their statistics inform/informed the creation of public health policy (paragraph on each)):
- The World Health Organisation (WHO)
- Regional and local health authorities e.g. GP’s, pharmacists, hospitals and sexual health clinics
report to local, who report to regional who report to the DH
- Health studies e.g. The Black Report 1980 (health inequalities), The Acheson Report 1998
(reduction of health inequalities) led to policy Saving Lives: Our Healthier Nation (1999)
 P2: EXPLAIN HOW MONITORING
INFORMATION TO DETERMINE PATTERNS
OF HEALTH AND ILL HEALTH IS USED BY
GOVERNMENT TO INFORM THE CREATION
OFthatPUBLIC
Groups HEALTH
influence health policy POLICY.
Research the following groups (some are hyperlinked) explaining who they are/what they do
and how their statistics inform/informed the creation of public health policy (paragraph on
each):
- Government and government agencies – Department of Health etc. (You can copy your
information on this from earlier)
- Pressure groups e.g. Age UK, British Heart Foundation, Action on Smoking and Health
(ASH) (Brief summary of what each one does and an example of a recent piece of
research)
- International groups e.g. WHO (Outline it’s purpose and 3 examples of health problems
it has been involved in)
- United Nations (UN) – (identify who they are and some of the health issues they have
been involved in)
- National groups e.g. NICE, Cancer Research UK
M1: ANALYSE HOW PUBLIC
HEALTH POLICY IS INFLUENCED
BY STRATEGIES AND PATTERNS
OF HEALTH AND ILL HEALTH
- Write an overall paragraph summarizing how the 3 strategies contribute to the
creation of public health policy (refer back to examples)
•Strategies, to include identifying the health needs and promoting the health of the population, developing programmes to reduce risk and screen
for early disease.

•Planning and evaluating the national provision of health and social care target setting, to include local and national provision.

•Minimising harm of environmental factors, to include recycling, waste management, pollution reduction, ensuring food safety.

- Write an overall paragraph summarizing how patterns of health and ill health
influence policy (refer back to some examples e.g. health inequalities, smoking
patterns, cancer trends etc.)
ASSIGNMENT
Criteria To achieve this you must:

1 CRITERIA
A.P1 Explain the strategies used to develop public health policy in order for it to meet
its aims.
COMPLETED
A.P2 Explain how monitoring information to determine patterns of health and ill health
is used by government to inform the creation of public health policy.
A.M1 Analyse how public health policy is influenced by strategies and patterns of
health and ill health.
B.P3 Explain factors affecting current patterns of health and ill health in a specific
demographic area.
B.P4 Explain the impact of public health policy in minimising these factors in relation
to a specific demographic area.
B.M2 Assess the extent to which factors affect current patterns of health and ill health
with reference to a specific demographic area.
B.M3 Assess how minimising the factors affecting health can contribute to improving
the health of the population in relation to the area.
AB.D1 Evaluate how far the use of strategies and monitoring the health status of the
population helps public health policy to meet its aims in reducing the factors that
influence public health, with reference to a specific demographic area.
ASSIGNMENT 1 Learning aim B
P3: EXPLAIN FACTORS AFFECTING
CURRENT PATTERNS OF HEALTH
AND ILL HEALTH IN A SPECIFIC
DEMOGRAPHIC
Factors affecting health
AREA.
Socio-economic factors – age, income, education, occupation, gender, ethnicity and
location
Environmental factors – Poor housing and homelessness, access to exercise
facilities, air pollution
Genetic factors – Health conditions e.g. sickle cell anaemia, mental health issues e.g.
depression
Lifestyle factors – Diet, smoking
You need to briefly explain how each of these
Substance misuse – Drugs, alcohol factors can affect health using your own
Other factors e.g. obesity, cancer, mental health knowledge from other units and some internet
research
P3: EXPLAIN FACTORS AFFECTING CURRENT PATTERNS
OF HEALTH AND ILL HEALTH IN A SPECIFIC
DEMOGRAPHIC AREA.
M2: ASSESS THE EXTENT TO WHICH FACTORS AFFECT
CURRENT PATTERNS OF HEALTH AND ILL HEALTH
WITH REFERENCE TO A SPECIFIC DEMOGRAPHIC AREA.
What factors affect health in Telford?
You need to identify and explain a factor/factors from each category that affect
patterns of health and ill health in Telford (use documents/links provided and own
research)
E.g. socio-economic factor = unemployment
BM2: Assess the extent to which factors affect current patterns of health and ill
health with reference to a specific demographic area.
You need to assess the extent to which these factors affect health and wellbeing in
Telford e.g. statistics, effects etc. compared to the population nationally e.g.
more/less of an effect
P4: EXPLAIN THE IMPACT OF PUBLIC HEALTH POLICY
IN MINIMISING THESE FACTORS IN RELATION TO A
SPECIFIC DEMOGRAPHIC AREA.

For each factor you have discussed, you need to find a local and national health
policy that could help to minimise this factor and explain what impact each could
have on improving health in Telford. (See documents for some local policies)

Telford Health and Wellbeing Strategy

M3: ASSESS HOW MINIMISING THE
FACTORS AFFECTING HEALTH CAN
CONTRIBUTE TO IMPROVING THE HEALTH
OF THE POPULATION IN RELATION TO THE
AREA.
The socio-economic impact of improving the health of individuals and of the
population
The Black Report highlighted the impact of social and economic circumstances on
an individuals health e.g. healthy people spend more, benefitting the economy.
Health and social care costs have increased rapidly e.g. caring for individuals with
type 2 diabetes costs almost £9bn a year. Minimising factors that affect health has
several socio-economic impacts:
- Reducing health and social inequalities e.g. improving disadvantaged communities
- Life expectancy and quality of life
- Reduced pressure on services
M3: ASSESS HOW MINIMISING THE
FACTORS AFFECTING HEALTH CAN
CONTRIBUTE TO IMPROVING THE HEALTH
OF THE POPULATION IN RELATION TO THE
AREA .
- Reducing health and social inequalities e.g. improving disadvantaged communities
- Life expectancy and quality of life
- Reduced pressure on services

Summarize these using the textbook information (Pg. 167)

You then need to apply each one to Telford. How could

minimising the factors using the local policies that you discussed Assess: Learners present careful
help to improve the health of the population in relation to the 3 consideration of varied factors or
things above – give specific examples. events that apply to a specific
situation, or identify those which are
the most important or relevant and
arrive at a conclusion.
D1: EVALUATE HOW FAR THE USE OF STRATEGIES AND
MONITORING THE HEALTH STATUS OF THE
POPULATION HELPS PUBLIC HEALTH POLICY TO MEET
ITS AIMS IN REDUCING THE FACTORS THAT INFLUENCE
PUBLIC HEALTH, WITH REFERENCE TO A SPECIFIC
DEMOGRAPHIC AREA.
Evaluate = Strengths and weaknesses

Discuss the strengths and weaknesses of using strategies (e.g. HWBB strategy in Telford)
and gaining health statistics in reducing factors that impact health in Telford e.g. what
barriers may prevent the strategies from being effective but what benefits do they provide
in impacting health. Try and find some earlier health statistics to compare the current ones
to suggest whether strategies have had an impact in the past e.g. Health and care statistics
2011 document