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    This document discusses the differences between descriptive and causal research. Causal research, like descriptive research, is quantitative and pre-planned but aims to determine cause-and-effect relationships between variables through experimentation. The objectives of causal research are to understand which variables are the cause and which are the effect, and to determine the nature of the relationship between causal and effect variables. The document provides an example of how a cereal brand could use causal research by experimenting with sales at two separate stores that sell the cereal in different packaging designs to see if packaging has a causal effect on sales.

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    This document discusses the differences between descriptive and causal research. Causal research, like descriptive research, is quantitative and pre-planned but aims to determine cause-and-effect relationships between variables through experimentation. The objectives of causal research are to understand which variables are the cause and which are the effect, and to determine the nature of the relationship between causal and effect variables. The document provides an example of how a cereal brand could use causal research by experimenting with sales at two separate stores that sell the cereal in different packaging designs to see if packaging has a causal effect on sales.

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    © All Rights Reserved
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    16 views1 page

    What - Is - Research (Dragged) 6

    Uploaded by

    jifod18255
    This document discusses the differences between descriptive and causal research. Causal research, like descriptive research, is quantitative and pre-planned but aims to determine cause-and-effect relationships between variables through experimentation. The objectives of causal research are to understand which variables are the cause and which are the effect, and to determine the nature of the relationship between causal and effect variables. The document provides an example of how a cereal brand could use causal research by experimenting with sales at two separate stores that sell the cereal in different packaging designs to see if packaging has a causal effect on sales.

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    © All Rights Reserved
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    GSJ: Volume 9, Issue 12, December 2021

    ISSN 2320-9186 392

    Like descriptive research, causal research is quantitative in nature as well as preplanned and structured
    in design. For this reason, it is also considered conclusive research. Causal research differs in its attempt
    to explain the cause and effect relationship between variables. This is opposed to the observational style
    of descriptive research, because it attempts to decipher whether a relationship is causal through
    experimentation. In the end, causal research will have two objectives:

    To understand which variables are the cause and which variables are the effect,

    To determine the nature of the relationship between the causal variables and the effect to be
    predicted.

    For example, a cereal brand owner wants to know if they will receive more sales with their new cereal
    box design. Instead of conducting descriptive research by asking people whether they would be more
    likely to buy their cereal in its new box, they would set up an experiment in two separate stores. One
    will only sell the cereal in its original box, while the other will sell it in its new box. Taking care to avoid
    any outside sources of bias, they would then measure the difference in sales based on the cereal
    packaging. Did the new packaging have any effect on cereal sales? What was that effect?

    Appreciative Research

    What is in this guide?


    This guide is meant to provide a basic understanding of research and its role in development. It has the
    following sections:

    1. What is research?

    2. How is research used

    3. Different ways of doing research

    4. How do we do research?

    5. Tools to analyses research

    6. Important research terms

    1. What is research?

    Generally, research is the organized and systematic method of finding answers to questions. It is
    systematic because it is a process broken up into clear steps that lead to conclusions. Research is
    organized because there is a planned structure or method used to reach the conclusion. Research is
    only successful if we find answers, whether we like these answers or not. Development research is
    focused on relevant, useful and important questions. If there are no questions, there can be no
    research.

    If government, business, institutions, labour, organizations and society in general are to function
    efficiently and effectively, it is important that the decisions they make are based on valid and reliable

    GSJ© 2021
    www.globalscientificjournal.com

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