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    The Define Phase chapter discusses the importance of innovation and having the right mindset. It defines innovation as applying new processes, techniques, or ideas to create new value. Innovation is important because it drives competition and the speed of change is increasing. The chapter recommends having a mindset that breaks rules, collects ideas from everywhere, believes the impossible is possible, and puts together a diverse innovation team.

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    The Define Phase chapter discusses the importance of innovation and having the right mindset. It defines innovation as applying new processes, techniques, or ideas to create new value. Innovation is important because it drives competition and the speed of change is increasing. The chapter recommends having a mindset that breaks rules, collects ideas from everywhere, believes the impossible is possible, and puts together a diverse innovation team.

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    © All Rights Reserved
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    7 views9 pages

    Chapter 4 NVC

    Uploaded by

    muatazrifaatbasuraih
    The Define Phase chapter discusses the importance of innovation and having the right mindset. It defines innovation as applying new processes, techniques, or ideas to create new value. Innovation is important because it drives competition and the speed of change is increasing. The chapter recommends having a mindset that breaks rules, collects ideas from everywhere, believes the impossible is possible, and puts together a diverse innovation team.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 9

    CHAPTER 4:

    The Define Phase


    WHAT IS INNOVATION?
    ▪

    ▪
    renewed brought up to date
    applying new processes, introducing new techniques, or
    establishing successful ideas create new value.
    Why is innovation so important?
    ▪
    ▪

    ▪
    Although innovation has always been one of the driving forces in competition and has always been a
    primary competitive dimension, the numerous studies and publications of recent years show that the speed
    of change is increasing.”
    The Right Mindset for Innovation

    Break the rules! Collect ideas everywhere!


    The Right Mindset for Innovation

    Put together an innovation team of individuals with


    Believe in the impossible! different perspectives and thinking styles!

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