SALES

PRESENTATION 2023
MV Business Expansion in the next 5 years

Growing BRAND LOVE = Growing Business

1. iCity Concept
2. Marketing Concept
3. Location & Surroundings
4. Project & Masterplan Concept
5. Phase 1
6. Fields Park
7. River park
8. Unit Types
1. iCity Concept

Parks

1D
Different
Experiences
1. iCity Concept

Islands

2D
Residential, commercial
and Services
1. iCity Concept

I Drive

3D
1. iCity Concept

I Drive

3D
1. iCity Concept

Corniche

4D
Different Experiences
1. iCity Concept

2. Marketing Concept
3. Location & Surroundings
4. Project & Masterplan Concept
5. Phase 1
6. Fields Park
7. River park
8. Unit Types
MKT CONCEPT
The Story
Started When
Realizing A True
PAIN POINT
HENCE,
A GLOWING INSIGHT
HAS BECOME A CATALYST FOR
US TO RETHINK IN HOW CAN
WE RESOLVE THIS PAIN POINT
WE RESEARCHED
AROUND AND FOUND

Developers usually promote

homes with extensive green
spaces, and scenic landscapes,
yet they often lack the genuine
human experience of engaging
with these captivating views.
The insight
has matched
Mountain View’s
PROMISE
BRINGING LIFE TO
LAND AND SPREADING
HAPPINESS AROUND US
Here
Comes Our
INNOVATION
Mountain View is introducing a destination

where experiences
C O M E A L I V E
THE INNOVATION

MOUNTAIN VIEW LAUNCHES

ITS Biggest Destination in
Mostakbal City
NEW CAIRO
THE SCALE

638
feddans
THE CONCEPT

MOUNTAIN VIEW INTRODUCES A

CITY that enables its residents
with vibrant Experiences,
engaging them with the city
surroundings
THE CATALYST

To guarantee that all experiences will be

designed and managed the right way, we
needed to have a catalyst to run all
experiences and we introduced:

The

BY
 T
h
BY e

Snippets from the

lighthouse launch
event at Mountain
View Ras El Hikma
Snippets from lighthouse activations at Mountain View Ras El Hikma
THE EXPERIENCE

ALL EXPERIENCES IN ALIVA TO

BE DESINGED & MANAGED BY
The

BY

“An Experiential happiness destination

based on the science of Happiness”
1. iCity Concept
2. Marketing Concept

3. Location & Surroundings

4. Project & Masterplan Concept
5. Phase 1
6. Fields Park
7. River park
8. Unit Types
2. Location & Surroundings

Mostakbal City

Developer: MIDAR
Launch: 2016
Area: 11,000 acres
1. iCity Concept
2. Marketing Concept
3. Location & Surroundings

4. Project & Masterplan Concept

5. Phase 1
6. Fields Park
7. River park
8. Unit Types
RESIDENTIAL
EXPERIENTIAL
PARKS
ALIVA is the latest city innovation introduced by Mountain View. It’s the city that beats with
interaction and connectivity. Stemming from the word “alive”, Aliva is a city that is built
around the core concept of being present in every moment.
1. iCity Concept
2. Marketing Concept
3. Location & Surroundings
4. Project & Masterplan Concept

5. Phase 1
6. Fields Park
7. River park
8. Unit Types
Phase 1 Land areas

Project Area 98 F
Project Area 110 F
Phase 1 Main Gates
Phase 1 central park
Phase 1 Surface Parking locations
Phase 1 Vehicular Circulation
Phase 1 Pedestrian Circulation & Parks Cornish
 +
We don’t just offer a home We focus on how to engage our residents
to ensure a meaningful and happy life.
Phase 1 All connected to the lighthouse
which powers all park activities
 Summary Key Selling Points
ALIVA:
• Biggest Destination in Mostakbal City “638 feddans”
• Smart-Friendly City
• All Parks are connected
• Light house of each park is designed matching its experience and operates relevant activities
• 90% of the units are single-family (phase 1)
• Foot print is 15% (phase 1)
• Low density City (phase 1)
• G+3  44%
• G+4  34%
• G+5  23%
• Average building spacing  20m (phase 1)

River Park:
• River area  8 feddans “7.5% from River Park area”
• Open space area  20 feddans “19% from River Park area”
• Average River spacing  25m

Fields Park:
• Open space area  22 feddans “22% from Fields Park area”
• Fields length  364m
1. iCity Concept
2. Marketing Concept
3. Location & Surroundings
4. Project & Masterplan Concept
5. Phase 1

6. Fields Park
7. River park
8. Unit Types
 LAND AREA

98 Fdn
FIELD LENGTH

364 M
70
10

30

13

70
5. Fields Park

Project Overview-Masterplan Principles

Bringing back the connection of Nature
5. Fields Park

Project Overview-Masterplan Principles

Experience
Fields Park-Light House

Activities
Gardening
Courses Tie dye
Natural material workshop
Farming courses
Farm to table restaurant
plant nursery
Flowering courses

48
5. Fields Park

Project Overview-Masterplan Principles

Experience
Fields Park

Activities
Gardening Library
Hay Hub
Seeds Kiosk
The trail
Kitchen Garden

49
5. Fields Park N
Product Mix
BUILDINGS

MILLENNIAL (G+5)

IVILLA GRAND (G+3)

IVILLA (G+4)
MILLENNIAL 2 (G+5)

MILLENNIAL’ (G+5)

VILLAS

TOWNHOUSE 4

TOWNHOUSE 6

GREEN HOUSE

TOWN HOUSE GARDENS 4

TOWN HOUSE GARDENS 6

VILLA 255

VILLA 285
MANSION
1. iCity Concept
2. Marketing Concept
3. Location & Surroundings
4. Project & Masterplan Concept
5. Phase 1
6. Fields Park

7. River park
8. Unit Types
River
8 Fdn
7.5%
13 7

23 57
 INTERACT WITH

6. River Park THE WATER

Project Overview
Interact With the Water
6. River Park

Project Overview- Masterplan

Principles

Experience
River Park-Light House

Activities

Kayak shop

Training center

Restaurant
Portrait drawing

55
6. River Park

Project Overview- Masterplan

Principles

Experience
River Park

Activities

Beyond Canal

Art Gallery

Yoga Center
Land mark

56
6. River Park

Product Mix
BUILDINGS

MILLENNIAL (G+5)
N
IVILLA GRAND (G+3)

IVILLA (G+4)
MILLENNIAL 2 (G+5)

MILLENNIAL’ (G+5)

VILLAS

TOWNHOUSE 4

TOWNHOUSE 6

LAKEHOUSE

TOWN HOUSE GARDENS 4

TOWN HOUSE GARDENS 6

VILLA 255

VILLA 285
MANSION
1. iCity Concept
2. Marketing Concept
3. Location & Surroundings
4. Project & Masterplan Concept
5. Phase 1
6. Fields Park
7. River park

8. Unit Types
Special Product
Special Product
PRODUCTS ANATOMY
iVilla Building Types
IVILLA GRAND (G+3)

IVILLA GRAND ROOF IVILLA GRAND ROOF

IVILLA GRAND ROOF

IVILLA GRAND ROOF IVILLA GRAND ROOF

IVILLA GRAND IVILLA GRAND

GARDEN GARDEN
IVILLA GRAND
GARDEN

IVILLA GRAND IVILLA GRAND

GARDEN GARDEN
IVILLA (G+4)

IVILLA ROOF IVILLA ROOF

IVILLA ROOF

IVILLA ROOF IVILLA ROOF

APARTMENT APARTMENT

IVILLA GARDEN IVILLA GARDEN

IVILLA GARDEN

IVILLA GARDEN IVILLA GARDEN

PRODUCTS ANATOMY
Millennial Building Types
MILLENNIAL BUILDINGS TYPES

MILLENNIAL 2
G+5

3 BRS
GROSS AREA 115
GROSS AREA 125
MILLENNIAL BUILDINGS TYPES

MILLENNIAL
G+5

2-3 BRS

MILLENNIAL 2 BRS MILLENNIAL 3 BRS

GROSS AREA 130 GROSS AREA 140
GROSS AREA 145
GROSS AREA 150
GROSS AREA 155
GROSS AREA 160
GROSS AREA 165
MILLENNIAL 2
MILLENNIAL
MILLENNIAL
MILLENNIAL
MILLENNIAL
MILLENNIAL
MILLENNIAL
THANK YOU