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    Nelson Peltz launched an attack to replace Heinz's directors and slash brands, jobs, and possibly factories to save money. He was supported by some New York advisers but faced opposition from local Heinz employees and Pennsylvania officials who own Heinz stock. Locals lobbied investors to support Heinz and show the importance of community ties. The bid was defeated, showing that multinationals still need support from local friends and neighbors.

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    Nelson Peltz launched an attack to replace Heinz's directors and slash brands, jobs, and possibly factories to save money. He was supported by some New York advisers but faced opposition from local Heinz employees and Pennsylvania officials who own Heinz stock. Locals lobbied investors to support Heinz and show the importance of community ties. The bid was defeated, showing that multinationals still need support from local friends and neighbors.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    10 views5 pages

    Eval 1 BTS 1

    Uploaded by

    Val Vidéos
    Nelson Peltz launched an attack to replace Heinz's directors and slash brands, jobs, and possibly factories to save money. He was supported by some New York advisers but faced opposition from local Heinz employees and Pennsylvania officials who own Heinz stock. Locals lobbied investors to support Heinz and show the importance of community ties. The bid was defeated, showing that multinationals still need support from local friends and neighbors.

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    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    of 5

    Heinz means friends

    A bid by an outsider to take over the Heinz board has made the
    ketchup maker's hometown see red.
    Info
    The world's biggest ketchup annually. Several influential Pittsburgh Steelers
    maker, Heinz, has delivered a New York advisers urged fund Professional football team
    lesson this week on why a managers to support Mr Peltz to based in Pittsburgh, often
    multinational company should improve Heinz's dismal3 recent champions. They won the
    bother to keep in touch with its share price. 2006 Super Bowl.
    local community. However, the Pennsylvania
    For 137 years, Heinz has Treasury voted its substantial
    been based in Pittsburgh and stock1 in favour of Heinz's board.
    its imprint is everywhere in the Some 150 local Heinz employees
    Pennsylvania city: the local con- volunteered to spend time lob-
    cert hall is the Heinz Hall and bying investors. Pennsylvania's
    the Pittsburgh Steelers play at unions urged their members to
    the Heinz Field. Heinz has sup- support the company.
    ported local charities and doled How many British companies
    out1 annual gifts to pensioners. could count on such a wave of
    This week, local people repaid local sympathy? Heinz has shown
    Heinz's loyalty with a crucial vote that even multinationals need
    of confidence. help once in a while from their
    Heinz has been under attack local friends and neighbours.
    from a hedge fund manager 2, Andrew Clark, The Guardian,
    Nelson Peltz, who put himself August 17, 2006
    and four colleagues up for elec-
    1. dole out: distribuer
    tion to replace Heinz directors. 2. hedge fund manager.
    Mr Peltz told Wall Street that he spéculateur
    would slash brands and jobs, 3- dismal; (ici) épouvantable
    possibly including factories in 4. stock.- action, titres
    Britain, to save $575m (£302.2m)
    The attack

    1. Who launched it and what he wanted to do?

    2. How was he supported?

    Unexpected outcome

    1. What were the different reactions of the locals?

    2. What lesson is to be taken?


    GRAMMAR
    1 Translate

    The world’s biggest ketchup maker :

    For 137 years, Heinz has been based in Pittsburgh :

    2 Turn the following sentences into the passive form

    Heinz has supported local charities :

    Pennsylvania’s unions urged their members to support the company :

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