1. What is the genesis of the business venture?

-The genesis of the business venture started when Rakhi Wadhwa

and Kinner N Sachdev met in Newcastle University in the UK they
both shared a passion for exploring ideas, especially in the
education space. Their entrepreneurial spirit led to the creation of a
consulting firm helping educational institutions and it expand
globally. Over time, they will realized the need to empower
educators to share their knowledge online that leading to the
development of Knorish.

2. How did Knorish identify the market

opportunity?
- Knorish identified the market opportunity when consulting the
educational institutions and realizing that online academies,
trainers, and coaches struggled to do market themselves. They saw a
need for a product that could help their educators share their
knowledge online and at scale, the existing solutions were time-
consuming and expensive.

3. Which kind of market would you categorize the education

industry?
-The education industry can be categorized as a dynamic and rapidly
evolving market in the world, especially with the growing demand
for online education nowadays and the emergence of the passion
economy.

4. What is the Key Problem - The Job to be Done - that Knorish is

attempting to solve?

- Knorish is attempting to solve the key problem about helping

content creators, instructors, and training organizations market and
sell their courses online. They aim to empower these kind of
creators to grow their revenues without the need for large teams or
complex tools.

5. From a customer's perspective how would you categorize the

problem? – one for which a solution is good to have / or need to
have? If it is the latter, do you think it makes business
sense to go after a product that a customer
does not attach critical value to?

-from a customer's perspective, the problem Knorish is solving can

be categorized as a "need to have." Educators and the content
creators can both significantly benefit from the tools and platform
provided by the Knorish to expand their online presence and
enhance their knowledge. While it may not be a critical need like
basic necessities, it's essential for those looking to succeed in the
online education space.

6. How did Knorish validate the demand for

their products?
- Knorish validated the demand for their products by pitching and
selling to the first 100 customers themselves. This approach allowed
them to gather direct enouch feedback and incorporate it into the
product development process. They followed the lean product
process development (LPPD) methodology, which is focused on
putting customers first , understanding their needs, and the building
a minimum viable product (MVP) that addressed those needs. This
kind of approach helped validate the demand and fine-tune their
product.