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  • MMA21B1 Tutorial 2 Questions

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    This document provides 3 discussion questions for a tutorial on services marketing. Question 1 asks to identify and explain the 4 characteristics of a service relevant to restaurants. Question 2 asks to describe the 7 marketing mix elements that apply to a gym. Question 3 asks how other customers influence a service experience and to provide 2 reasons and justifications. The total marks for the 3 questions are 39.

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    This document provides 3 discussion questions for a tutorial on services marketing. Question 1 asks to identify and explain the 4 characteristics of a service relevant to restaurants. Question 2 asks to describe the 7 marketing mix elements that apply to a gym. Question 3 asks how other customers influence a service experience and to provide 2 reasons and justifications. The total marks for the 3 questions are 39.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views1 page

    MMA21B1 Tutorial 2 Questions

    Uploaded by

    nyandeniunhlaka
    This document provides 3 discussion questions for a tutorial on services marketing. Question 1 asks to identify and explain the 4 characteristics of a service relevant to restaurants. Question 2 asks to describe the 7 marketing mix elements that apply to a gym. Question 3 asks how other customers influence a service experience and to provide 2 reasons and justifications. The total marks for the 3 questions are 39.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MMA21B1 Tutorials, 2023

    Tutorial 2: Discussion questions


    Instructions: Prepare for this tutorial by answering the following questions. You will
    be required to submit them to your tutor during the tutorial session.

    Question 1
    Identify and explain the four characteristics of a service that are relevant to a
    restaurant business. (12 marks)

    Question 2
    Describe the seven marketing mix elements that would apply to a gymnasium.
    (21 marks)

    Question 3
    How do other customers influence a service experience? Provide two (2) reasons
    and justifications. (6 marks)

    Total: 39 marks

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