SIP Presentation 2023

ENHANCING LEAD
GENERATION AND
QUALIFICATION FOR
IMPROVED SALES
CONVERSION

By Sourabh Patil
TABLE OF CONTENT
Introduction

About Company

Objectives

Literature Review
INTRODUCTION
The Real-estate Industry has become the pillar of economy from more
then twenty years ago, however the development of real estate
industry has experienced a period of growth.

Real Estate Banking Management, in the context of the real estate

sector, refers to the specialized financial services and strategies
employed by banks and financial institutions to support real estate
developers, investors, and property buyers.
ABOUT COMPANY
Aarohiinfo an Indian strategic Micro-
finance lending company serving
with the objective to fulfil the
purpose of financial inclusion . They
are making financial resources
available to create more wealth
through their M-FinTech platform.
 Assess the Effectiveness of
1 Current Lead Generation and
Qualification Processes

OBJECTIVES Evaluate the Quality of

2 Generated Leads and
Conversion Rates

Identify Gaps in
3 Communication and
Collaboration Between Sales
and Marketing Teams
LITERATURE REVIEW
John Smith,2020,This literature review by John Smith in 2020 outlines key best practices in lead
generation and qualification. It covers topics such as lead scoring, segmentation, lead nurturing, and
the use of marketing automation tools. The review emphasizes the importance of aligning sales and
marketing efforts for successful lead conversion and discusses the role of analytics and data-driven
decision-making in optimizing lead generation processes.
Emma Johnson,(2018),Emma Johnson's 2018 review focuses on the relationship between lead quality
and sales performance. It discusses how high-quality leads can result in higher conversion rates,
shorter sales cycles, and increased revenue. The review explores methods for measuring lead quality,
including demographic and behavioral criteria, and highlights the challenges associated with lead
quality assessment
Mark Williams,(2019),This literature review by Mark Williams in 2019 compiles industry-specific
benchmarks for lead conversion rates. It provides insights into what conversion rates are considered
typical for various sectors, including B2B and B2C. The review emphasizes the need for companies to
benchmark their own performance against industry standards to identify areas for improvement.
THANK YOU