Global Leisure Group Brochure

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Global Leisure Group - Company Profile
OUR TEAM
WE HAVE
400+
PEOPLE
WORLDWIDE
OUR SERVICES
Turn Key Solutions R&D Innovation Production Installation & Master Planning &
We offer the complete Staying ahead of the In house production of Construction Design
package. From design, curve by developing steel, wood, PVC fabrics, Experienced international Professional planning and
production to innovative leisure slides and more. All service teams for installation, design of international
installation. concepts. parts made in Europe. construction, and maintenance. projects.
Financial Support International Sales Theme & Decoration Service & Maintenance
Providing leisure Support Creating a unique atmosphere We are always ready to help
entrepreneurs with Providing worldwide sales support with high-end 3D theming, our customers and deliver
financial solutions to with local sales forces, sales agents, decorations, mural artwork, the best service and
grow their business. and a large distributor network. and special effects. maintenance.
WHAT WE DO
SOLUTIONS
CONCEPT DEVELOPMENT
MASTER PLANNING & DESIGN
THEMING & DECORATION
PRODUCTION
INSTALLATION & CONSTRUCTION
SERVICE & MAINTENANCE
INTERNATIONAL SALES SUPPORT
FINANCIAL SUPPORT
CONCEPT DEVELOPMENT
We will...
Understand your Ideas
Enhance your vision
Develop your concept
Materialise your dream
Global Leisure Group conducts concept design contracts and
implementations of market leading leisure attractions.
Our job is to ensure that our customer’s projects are profitable and entertaining, whilst
ensuring they have the best strategy for our customers return on investment.
After all, the attractions and entertainment business is all about emotions and immersive
experiences that must be delivered.
MASTER PLANNING
& DESIGN
TO SUIT YOU
We believe that an Indoor play space should be welcoming and
engaging for both the Children and Adults visiting them.
They should include different activities and concepts so that children can actively explore
according to their needs and abilities. It should include space to play alone and space to play
in groups. With that in mind we have designed our indoor concepts so the whole family can
be engaged..
Build your playground by using one or as many elements from across our concept range.
What ever you choose one of our experts can guide you through the whole process.
THEMING & DECORATION
FROM THE CROWD

Theming and Decoration helps to connect an attraction to it’s
customers, delivering a truly immersive experience. After all
Entertainment is all about emotions.
Making the environment work for the attraction with theming can significantly increase
dwell time and customer satisfaction. Leaving the customer with a lasting memory of the
attraction will help to ensure they return and more importantly talk about their experience !!
FACTORY & PRODUCTION
JUST FOR YOU!

All of our Materials are designed and manufactured in Europe, that
way we can ensure only the highest quality components are used in
our installations.
Making a detailed selection in the
manufacturing process allows us to control
the individual parts to ensure they meet
our very exacting standards for quality and
durability.
INSTALLATION
PERFECTION
Our professional installation teams work on projects all over the
world and on all types of play equipment both indoors and
outdoors.
Our team of 300 installation operatives is made up with a wide range of skill sets to allow for
the flexible nature of todays highly themed attractions.
SERVICE & MAINTENANCE
SUPPORT
Ensuring that your attraction and play equipment is well
maintained is key to ensuring your visitors are Safe and have fun.
We have our own professional installation and maintenance teams to help. Using the latest
high quality products and highly professional engineers we can help you maintain the
correct safety standards are met.
INTERNATIONAL
SALES SUPPORT
ACT LOCAL
By having a global strategy, but local approach we are able to
deliver the best service and advice.
The Global Leisure Group is a large organization with offices all across Europe and a large
distributor network that covers all continents. To stay the best in the entertainment industry
we think global, but act local.
With our local sales agents we are able to provide our customers around the globe from the
best service and advice.That’s how we deliver successful business concepts with maximum
entertainment value.
FINANCIAL SOLUTIONS
START
Providing entrepreneurs financial solutions to grow their business.
Family Entertainment should be present all across the globe. By providing financial support
to entrepreneurs we are able to give them a jump start and an opportunity to grow their
business in new regions.
We can offer installment plans of between 24-60 months and up to 75% of the project’s costs.
OUR HISTORY - Over 50 Years of Success and Experience
The Play Co SPI Play Global Leisure Group McDONALD’S & IKEA HPS PLAY COMPANY,
The Play Co is formed. SPI Play is formed, SPI Europe merges Global Leisure Group PLAYLIFE GROUP &
Thus, the development to become the with Play Mart Ltd, delivers new ranges of SIDIJK
of Adventure Play European leader in to form the play products to HPS Play Company,
came to fruition. play. Global Leisure Group. McDonald’s and IKEA. Playlife Group and
SIDIJK, join the
Global Leisure Group.
1972 1999 2002 2003 2012 2013 2016 2020 2021 2022
SPI EUROPE SPI NORDIC SPORT BASE ACCENT EQUITY THEMEWORKS &
SPI Industries from CEO Global Leisure Group Accent Equity Partners HPS DUBAI
Canada acquires The Mikael Wettergren acquires Sport Base, invest in the Themeworks and
Play Co, to form joins, and forms to expand into the Global Leisure Group HPS Dubai, join the
SPI Europe. SPI Nordic. European quick-serve to accelerate Global Leisure Group.
market. international growth.
OUR BRANDS GROUP PORTFOLIO

The Global Leisure Group exists out of a collaboration between eleven well-known brands within the Leisure, Play, Adventure, Sport,
Edutainment, Water Splash, Snow Play, and Retail Play segment. All brands within the group strengthen each other by having unique
products, production facilities, knowledge, and experience within their markets.
MISSION STATEMENT & GOALS
Through acquisitions and organic growth, we are building a

profitable group that will be the worldwide market leader within
the Play & Leisure segment.
By finding like-minded partners we will continue to provide

complete leisure solutions that are innovative, safe and of the
highest quality.
SALES OFFICES & PRODUCTION FACILITIES

Production
R&D
Design studio
Malmö
Installation team
Sheffield
Heerenveen Service team
Gorzów Wielkopolski
Wrexham
Bielefeld Sales office
Herstal
Presov
Laakirchen
Bratislava
La Combe-de-Lancey
Milan
Dubai
MORE THAN 1,000,000,000 PEOPLE

ENJOY OUR INSTALLATIONS YEARLY!
Our Concepts, Projects and Services are supplied in the following markets
SEGMENT EXPERTISE
INDOOR
PLAY
We are able to provide all kinds of indoor concepts thanks to our
skills into the amusement areas and scenic designs with our
leading partners in the construction field.
We believe that an Indoor play space should be welcoming and

engaging for both the children and adults visiting them.
They should include different activities and concepts
so that children can actively explore according to
their needs and abilities. It should include space
to play alone and space to play in groups.
With that in mind we have designed our

indoor concepts so the whole family can be
engaged.
SEGMENT EXPERTISE
OUTDOOR
PLAY
We can develop large scale projects with
particular attention to details.
Entertainment parks will never be completely successful
if it cannot deliver on emotion to its customers.
SEGMENT EXPERTISE
WATER
SPLASH
Is there anything kids love more than
play and splashing in sprinklers
fountains and pools?
We do more than build aquatic play features. We work
with you to create environments that promote
exploration and discovery interactive play.
We provide total turn key projects with products

for splash pads, spray parks/sprayground and
water play products for pools with our zero
depth concept.
SEGMENT EXPERTISE
SNOW
PLAY
Our forty years experience in themed
adventure play has led us to take a
new approach to snow projects.
Our intention is to create themed snow park
attractions, where the visitors are drawn into an
amazing experience, surrounded by a magical and
charming environment.
PROJECT REFERENCE
FERRARI WORLD
ABU DHABI
PROJECT REFERENCE
AVALON PARK
HUNGARY
PROJECT REFERENCE
DE KEGEL
BELGIUM
PROJECT REFERENCE
WESTGATE MALL
SINGAPORE
PROJECT REFERENCE
EXPLORIA
SWEDEN
PROJECT REFERENCE
IKEA
INDOOR CUSTOM PLAY
RUSSIA
PROJECT REFERENCE
HARBOUR LAND
THAILAND
PROJECT REFERENCE
DUBAI
SAFARI PARK & ZOO
DUBAI UAE
PROJECT REFERENCE
IMG WORLDS OF
ADVENTURE
DUBAI UAE
www.globalleisure.group
Head Office: Skrittgatan 8, 213 77 Malmö, Sweden
T: +46 (0) 40 228 400
F: +46 (0) 40 216 350
E: info@spiglobalplay.com

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input vision

THEMING & DECORATION

FROM THE CROWD

FACTORY & PRODUCTION

JUST FOR YOU!

SERVICE & MAINTENANCE

OUR HISTORY - Over 50 Years of Success and Experience

OUR BRANDS GROUP PORTFOLIO

MISSION STATEMENT & GOALS

Through acquisitions and organic growth, we are building a

By finding like-minded partners we will continue to provide

SALES OFFICES & PRODUCTION FACILITIES

MORE THAN 1,000,000,000 PEOPLE

We believe that an Indoor play space should be welcoming and

With that in mind we have designed our

We provide total turn key projects with products

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