R.A.I.S.E Turismo!

Responsible. Affordable. Innovative. Sustainable. Equality

TURISMO.

Captivating Caffeine: A Marketing Plan for Promoting Caffeine Addicta

A Marketing Plan Submitted to the

Tourism Management Department and
Hotel and Restaurant Management Department
Institute of Tourism and Hotel Management
FAR EASTERN UNIVERSITY, MANILA

In Partial Fulfillment of the Requirements

for the Degree of
Bachelor of Science in Tourism Management and
Bachelor of Science in Hotel and Restaurant Management

Proponent’s names:

Baltazar, Angelo (HRM)

Ho, Angeleca
Reabad, Britany Ashley
Sanchez, Lucas Enrico (HRM)
San Miguel, Justin Gerard
Tominio, Jurry

THC1107 – 7

Submitted to: Ms. Hanie Infante, MBA, CPT, CTP, DBA-ITHM

AY2023 – 2024

December 2023
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MARKETING PLAN

Caffea Addicta
KB Lepanto Bldg 1, S.H. Loyola St.,
Sampaloc Manila, Philippines
https://www.facebook.com/caffeaaddicta2023

Version Date: November 2023

Coverage-Valid: 1/15/2024-1/15/2027
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Table of Content
I. Executive Summary........................................................................................1
II. Background.....................................................................................................1
Product and Services......................................................................................1
III. Marketing Goals and Objectives.....................................................................2
a. Sales Objectives.....................................................................................2
b. Profit Objectives....................................................................................2
c. Pricing Objectives..................................................................................3
d. Product Objectives................................................................................3
IV. Market Analysis..............................................................................................4
V. The Problem ..................................................................................................4
VI. Our Solution...................................................................................................5
Proposal Mission.......................................................................................5
Proposal Vision..........................................................................................5
Proposal Business Goals............................................................................5
a. Product..................................................................................................6
b. Place......................................................................................................6
c. Price.......................................................................................................7
d. Promotion .............................................................................................7
e. Physical Evidence...................................................................................7
f. Process...................................................................................................7
g. People....................................................................................................8
h.
Participation..............................................................................................8
VII. Competitive Advantage..................................................................................8
VIII. Target Market.................................................................................................8
a. Segmentation........................................................................................8
b. Targeting...............................................................................................9
c. Positioning.............................................................................................9
IX. Results Measurement Methods ....................................................................9
X. Financial Instrument......................................................................................9
Annex..................................................................................................................11