Visual Communication

Ali Raza
Professor
Media Studies, Art & Design
LSE
What is Communication?
What is Communication?
• Roots of the words is from Latin language: :
Communis = Common
What is Communication?
• Roots of the words is from Latin language: :
Communis = Common
Communicare = “to share” or “to make it common”
What is Communication?
• Roots of the words is from Latin language: :
Communis = Common
Communicare = “to share” or “to make it common”

The word ‘common’ suggests that there must be a common

understanding of the message between the source and the receiver
concerning the message being communicated.
What is Communication?
• The general view of communication is an interaction within a social
context.
What is Communication?
• The general view of communication is an interaction within a social
context.
• Communication usually involves a sender (source) and a receiver.
What is Communication?
• The general view of communication is an interaction within a social
context.
• Communication usually involves a sender (source) and a receiver.
• Communication as the activity or process of expressing ideas and
feelings or of giving people information. That means communication is
the act of transferring information and messages from one place to
another and from one person to another.
What is Communication?
• The general view of communication is an interaction within a social
context.
• Communication usually involves a sender (source) and a receiver.
• Communication as the activity or process of expressing ideas and
feelings or of giving people information. That means communication is
the act of transferring information and messages from one place to
another and from one person to another.
• It involves participants reaching a mutual understanding beyond
merely encoding and decoding information, news, ideas and feelings.
What is Communication?
• The general view of communication is an interaction within a social
context.
• Communication usually involves a sender (source) and a receiver.
• Communication as the activity or process of expressing ideas and
feelings or of giving people information. That means communication is
the act of transferring information and messages from one place to
another and from one person to another.
• It involves participants reaching a mutual understanding beyond merely
encoding and decoding information, news, ideas and feelings.
Communication Channels?
• These exchanges could be sonic or verbal, written, gestural,
emotional or visual based.
• In essence, communication involves five senses using codes that are
done with the eyes, ears, nose, body movement/sense of touch and
taste.
Senders & Receivers of Communication?
• Mostly communication takes place between members of the same or
similar species called intraspecies communication . The reason is that
its purpose, as a tool, is usually some form of cooperation.

• There are also forms of interspecies communication, mainly in cases

of symbiotic relationships.
• A Bee by with the waggle dance communicates the distance,
direction, and quality of a nectar-rich flower patch to her fellow
honeybees.
• Researchers believe that dogs developed communication with
humans through barking during their evolution in domestication
under humans.
In this scientific experiment AI driven robotic bee is communicating with natural bees.
What is Communication?
Human Communication can be classified based on whether information
is exchanged between:
• Human to Self
• Humans to other human
• Humans to the members of other species
• Human to non-living entities such as computers or artificial
intelligence or robots.
Two Broad Categories of Communication
• Verbal Communication
• Non Verbal Communication
Verbal Communication
• Written (Non-oral)
• Spoken (Oral)
Non Verbal Communication
• Facial expressions (Happy, angry, fear, sad)
• Gestures (Waving, thumbs up, clapping)
• Para-linguistics (Change in tone of voice)
• Body language (Posture and body movement)
• Proxemics (Personal space)
• Eye Contact (Gaze)
• Haptics (Touch)
• Appearance (Make Up Clothing)
• Artifacts (Possession)
• Visuals
Non Verbal Communication
• Facial expressions (Happy, angry, fear, sad)
• Gestures (Waving, thumbs up, clapping)
• Para-linguistics (Change in tone of voice)
• Body language (Posture and body movement)
• Proxemics (Personal space)
• Eye Contact (Gaze)
• Haptics (Touch)
• Appearance (Make Up Clothing)
• Artifacts (Possession)
• Visual