QUALITATIVE VS QUANTITATIVE
RESEARCH
Qualitative vs. Quantitative
1. Goal or aim of the research
2. Usage
3. Data gathering instrument
4. Types of data
5. Approach
6. Outcomes
7. Sample selection
8. Data analysis
GOAL OR AIM OF RESEARCH
QUALITATIVE RESEARCH
To provide a complete, detailed
description of the research topic. It is
usually more exploratory in nature.
QUANTITATIVE RESEARCH
Focuses more in counting and classifying
features and constructing statistical
models and figures to explain what is
observed
.USAGE
QUALITATIVE RESEARCH
It is ideal for earlier phases of research
projects.
QUANTITATIVE RESEARCH
It provides the researcher a clearer picture
of what to expect in his research
compared to qualitative research.
Quantitative research is highly
recommended for the latter part of the
research project.
DATA GATHERING INSTRUMENT
QUALITATIVE RESEARCH
The researcher serves as the primary data
gathering instrument in qualitative
research. Here, the researcher employs
various data-gathering strategies,
depending upon the thrust or approach of
his research.
QUANTITATIVE RESEARCH
It makes use of tools such as
questionnaires, surveys, measurements,
and other equipment to collect numerical
or measurable data.
TYPES OF DATA
QUALITATIVE RESEARCH
The presentation in a qualitative research
is in the form of words and images or
objects.
QUANTITATIVE RESEARCH
In quantitative research, what will most
likely appear in his discussion are tables
containing data in the form of numbers
and statistics.
APPROACH
QUALITATIVE RESEARCH
Qualitative research is primarily subjective
in approach as it seeks to understand
human behavior and reasons that govern
such as behavior.
QUANTITATIVE RESEARCH
In quantitative research, researchers tend
to remain objectively separated from the
subject matter. This is because
quantitative research is objective in
approach in the sense that it only seeks
precise measurements and analysis of
target concepts to answer his inquiry.
SAMPLE SELECTION
QUALITATIVE RESEARCH
Qualitative research is usually based on a
smaller number of not-necessarily
representative cases. Respondents are
frequently selected with the expectation
that they fulfill certain criteria.
QUANTITATIVE RESEARCH
In quantitative research, sample selection
seeks out a large number of cases that
are expected to best represent the
population of interest. Individual
respondents are selected at random.

DATA ANALYSIS

QUALITATIVE RESEARCH
Data analysis is inductive and
comparative, meaning the researcher
develops concepts and theories from data.

QUANTITATIVE RESEARCH
Data analysis is deductive as it involves
numerical analysis using statistical or
other mathematical methods to test the
hypothesis.