Influences of Sports

through Social Development

Nilmanee Sriboon Ph.D.
Sport Management
Department of Sport Science and Sport Development
Faculty of Allied Health Sciences
Thammasat University
introduction
!"ย$ศ&แผน*ฒนา-ฬาชา0 ฉ2บ4 7

• แผน$ฒนาการ)ฬาแ+งชา. ฉ0บ2 ๗ (พ.ศ. ๒๕๖๕ -

๒๕๗๐) ไ;<การ=หนดกรอบแนวBด ใDตอบสนองGบ
เจตนารมKตามหLกการและOPยRศSภายใUVทธศาสตY
ชา. ระยะ ๒๐Z (พ.ศ. ๒๕๖๑ – ๒๕๘๐) ก]าว^อ
!"งโหลด…
ประเทศไทย<ความ “aนคง aงbง cงdน” โดยVทธศาสตY
ชา. ;านการ$ฒนาและเสfมสgางhกยภาพทiพยากร
มjษl <เmาหมายการ$ฒนา “คนไทยเnนคนo คนเpง <
qณภาพ พgอมsหiบOtuOตในศตวรรษ2 ๒๑”
 เ6าประสง<ของแผน*ฒนา-ฬาชา0 ฉ2บ4 7

• การ$งเส(มการออก+,งกาย และ1ฬา3น5นฐานใ8กลายเ9น:;<:ต และ

การ$งเส(มใ8ประชาชน@$วนBวมในCจกรรมออก+,งกาย 1ฬาและ
Eนทนาการ การ$งเส(ม การออก+,งกายและ1ฬา3น5นฐานใ8กลายเ9น:;
<:ต โดย$งเส(มใ8เIก เยาวชน ประชาชน Jวไป LคคลกNมOเศษ และRSอย
โอกาส @ความTความเUาใจVWกXองเYยวZบการออก+,งกาย
• การ$งเส(มการ1ฬาเ\อ]ฒนา_ระ`บอา<พ การ$งเส(มการ1ฬาเ\อ]ฒนา_
ระ`บ อา<พ โดยbงการสcางและ]ฒนาEก1ฬาของชาe การเfนหาEก1ฬาV
@ความสามารถ สcาง5นV และโอกาสในการแiงjนแสดงkกยภาพSาน1ฬา
Eนทนาการ และ:ทยาศาสตmการ1ฬา การ$งเส(มการnด1ฬาระ`บนานาชาe
และสcางแรงoนดาลใจในการpอยอดความqเrจ จากความเ9นเsศ_การ
ประกอบอา<พและ@เtนทางอา<พVuนคง ควบvZบ$งเส(มสEบสwน xกษา
เyงzกSานการ1ฬา Eนทนาการ และ:ทยาศาสตmการ1ฬา
 แผน$ฒนา'ฬาแ)งชา, ฉ.บ0 7 2565-2570

• ประเvนการ$ฒนา2 1: การwงเสfมและ$ฒนาการออก=Lงกายและ
)ฬาxนyนฐาน (Fundamentals Promotion & Development)
• ประเvนการ$ฒนา2 2: การwงเสfมและ$ฒนาการออก=Lงกายและ

!"งโหลด…
)ฬาเ{อมวลชน ใDเnนOtuOต (Sport for All Promotion &
Development)
• ประเvนการ$ฒนา2 3: การwงเสfมและ$ฒนาการ)ฬาเ{อความเnน
เ|ศและ)ฬาเ{อการอาuพ (Sport for Excellence and Profession Promotion &
Development)

• ประเvนการ$ฒนา2 ๔ : การwงเสfมและ$ฒนา~คลากร;านการ)ฬา
(Sport HR Development)
 • ประเvนการ$ฒนา2 ๕ : การwงเสfมและส•บสjนการ$ฒนา

The Global Situation in Sports

From Mega events and world championships in
so many sports:
• It is obvious that sports have been widely
emphasized on competitiveness.
• Winning and losing are the indicators of
success or failure for sport.
• Only good and talented athletes have been
used and trained to carry out a good
performance for winning the games.
Sport academic development
and the utilization of sport
• sport is used in facilitating and developing students. It
could be considered as the therapeutic value in helping to
relieve stress, to strengthen health for and to increase
academic performance for students (Larkins, 2006).
• An encouragement to co-operate between educational
institutions and sport organization with the purpose of
better integration of sports and transference of its values
into education is important to utilize sport properly for
human development (Popovic, 2006).

Nilmanee Sriboon Ph.D.

 Values of Sport and Its Contributions
• Obviously, participation in sport is widely accepted as
the effective tool to develop human being.
• Sport activities have provided opportunities for people
to experience social, educational, physical, and moral
inclusion.
• In academic development, it is fully believed that sport
and physical activities are the important part of
academic development, like the motto “ a sound mind in
a sound body.”

Nilmanee Sriboon Ph.D.

The impact of sports on human society
 The impact of sports on human society
• Sports plays a crucial role in everybody’s life which is why it deeply
impact human society.
• Human society can be improved through the help of sports as it helps in generating
meaningful opportunities for human society to flourish.
• Sports has a special space in the human society as it teaches us to make a difference in
life on a daily basis.
• Integrity & morality are the lessons which one learn by incorporating sports in life.

• Sports teaches many important values which can reshape the foundation of human
society.
 The impact of sports on human society
● By participating in sports, one learns that there are no barriers in terms of social,
political and ethnic aspects.
● Sports plays a crucial role in individual level also as it encourage them to stay overall
active.
● Sports helps the society to foster a mindset that no matter what one can always conquer
over any hurdle by having a positive approach towards it.
● !"งโหลด…
Sports is great way of showing the society that socio-economic status of a person
doesn’t define anyone, their compassion defines them.
● Sports also plays a crucial role in uplifting a nation’s economy.
● The world of sports plays a significant role in building a healthier society by bringing
people from all walks of life together.
 Sports influence human society:
• Sports promote a culture of fitness

Sports play a crucial in influencing people’s lives as it helps in promoting a culture of

fitness. People who participate in sports events have good health & bodily strength to
be able to perform accurately which also inspires other people to follow the culture of
fitness. Sports encourages an active & healthy lifestyle.

• Sports abolish social differences

Sport is a great tool to abolish social differences as people from all walks of life are
treated equally. No matter whether the player is rich or poor, everyone receives equal
treatment & equal opportunities to perform. Regardless of social differences, the
spectators sit together while watching the game and enjoy it.
 Sports influence human society:
• Sports promotes community relations

Sports is a great way of promoting community relations. Professional

athletes have community-relation department which implies that they
often perform services for the welfare of the community. They raise
campaigns and funds to help needy people.

• Sports encourage healthy socialization

Healthy socialization is good for the mental health of a person. When a

person is involved in sports activities then he has a more outgoing personality
which provides him with ample opportunities to develop healthy socialization
with others.
Impacts of decreasing sport
participation
• Increasing in child Obesity and poor physical health
• Juvenile delinquency: Drug addiction, violence crime,
property crime
• Increasing rate in committing suicide
• Unexpected sexual behaviors
• Illegal motorcycle racing
Sport Participation Program
• It is a need to increasing in youth sport participation.
• It has to be national agenda and need to have national
policy to do the changes and bring all young people back
from the crisis.
• The guidance and help all young people to be prepared
for adulthood.
• Government; schools; community; and family need to
have a well planning sport program for youngsters
 Elite

Advanced

Intermediate

Novice or Beginner
Community Sport Participation
Value of Sport Participation
An Integration of Sport Academics
• The occurrences of new sport terms found to
have in sport tourism, sport entertainment, sport
economics, sport business, sport communication
and even sport marketing.
• It is the need for sport to be integrated and
improved urgently according to the needs of
society and the changes of societal settings.
• Vision of sport and its academic development
have to refer to the co-ordinate efforts among
the fields of sport studies, business studies, social
science, law, economics, politics and
communication.

Nilmanee Sriboon Ph.D.

Sport is encouraging better academic performance
 Understanding participating in sport and
physical activity
• A common perception that devoting curriculum time to sport and physical activity will negatively
impact students’ academic performance; taking away time from ‘important’ subjects.
• However, research demonstrates that participation in sport and physical activity, both inside and outside
the classroom, positively impacts students’ academic performance and efficiency.
• Integrating sport and physical activity into the routines of young people has demonstrated effectiveness
in increasing students’ ability to learn and apply new skills and knowledge.
• Participation in sport and physical activity at a young age encourages positive cognitive
development in youth – developing and learning to use the core skills of the brain to think, read, learn,
remember, reason and problem solve.
• Sport and physical activity positively impacts academic performance as it encourages the enhancement
of brain function and cognition through increasing blood flow to the brain; increasing levels of
norepinephrine and endorphins; and increasing growth factors.
 12 WAYS SPORT MAKES A POSITIVE
•
IMPACT
Economic Impact
Sport represents a multi-million-pound business—that’s no secret. But what you might
not realize is the immensely positive impact sport has on local economies, e.g. through
tourism.

• Jobs
Part of the economic impact involves jobs. These jobs include far more than just the
athletes, but also coaches, referees and agents. And that doesn’t even take into
consideration the many stadium retailers and their employees, front-office personnel, etc.
 12 WAYS SPORT MAKES A POSITIVE
•
IMPACT
National Unity
Sport provides a platform for people to come together and support their country. International
events like the Olympics and the World Cup serve as a point around which to rally and show
national pride and unity, for example South Africa’s 1995 Rugby World Cup victory helped a
nation heal from decades of Apartheid.

• City Pride
Along with national pride goes city pride. There is a certain togetherness, a certain camaraderie
that total strangers can achieve simply by virtue of living in the same town or city and cheering on
the same team.
 12 WAYS SPORT MAKES A POSITIVE
IMPACT
• Role Models
Ask young children who their role models are, and I bet a good amount of them would name
an athlete. Athletes, in times of difficulty, can be important role models as they overcome
obstacles and achieve against great odds.

• Helping Kids Get Active

Young people who look up to athletes might be more likely to get out and play sports
themselves. There is strong evidence that physical activity and sport has a positive impact on
children’s social skills. Studies show further social benefits for children as a result of physical
activity including increased confidence and peer acceptance, alongside a link to friendship.
 12 WAYS SPORT MAKES A POSITIVE
IMPACT
• Employment Outlook
Besides helping children get active and healthy, sports participation can have other
major benefits such as mental well-being and increased self-esteem.
Studies have shown that young people who played sport at school had a better career
outlook and performed better in their jobs later in life.
• Community Relations
Most teams and leagues have community foundations or charitable arms. This means
that professional athletes often spend time performing service in their communities.
 12 WAYS SPORT MAKES A POSITIVE
IMPACT
• Make-A-Wish
The Make-A-Wish Foundation isn’t the only charity of its kind, but it is probably
one of the more visible. Make-A-Wish has partnered with many sports teams and
athletes over the years to make dreams come true for young people with life-
threatening illnesses. Millions of people take part in sporting challenges to raise funds
for this.

• Honoring Heroes
Stadiums full of fans provide a great backdrop to honor true heroes, for exampling
honoring our war heroes on Remembrance Day.
 12 WAYS SPORT MAKES A POSITIVE
IMPACT
• Team and Player Foundations
Many professional athletes have foundations. There
are hundreds, in fact, with causes ranging from promoting
healthy lifestyles to diabetes awareness.

• Emotion
One of the most positive things about sports is the pure,
unadulterated joy that can result—for the players, coaches,
fans and everyone involved.
Sports are emotional, and they can incite great passion.
Sometimes it’s joyful, and other times it’s not. But anytime

The Needs of Sport Development

• The changes of sport should no longer focus on
physical, mental, social, and emotional development
of human being.
• Sport should be more broadened and be more

•
!"งโหลด…
consistent with the changes in societal circumstances.
Social and Economic development, sport for business,
and sport industrial development are the shift of the
ideas for the new perspectives of sport.

Nilmanee Sriboon Ph.D.

Conclusion
• It is a need for paradigm shift and provocation of people who
are involved in sport to rearrange their sport academics and
manage it for the societal needs.
• Universities and sport faculty should realize the demands of
sport personnel in different angles and wide variety personnel
users.
• Universities should make effort in co-ordinate the sport
disciplines into other disciplinary approaches effectively.
• The sport curriculum at university level should be directed
towards the needs of social changes and social demands.

Nilmanee Sriboon Ph.D.

End of presentation
Thank for listening