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A-level
BUSINESS
Paper 3 Business 3

Time allowed: 2 hours

Materials For Examiner’s Use
For this paper you must have:
• a calculator Question Mark
• the Insert. 1
2
Instructions
3
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 4
• Answer all questions. 5
• You must answer the questions in the spaces provided. Do not write 6
outside the box around each page or on blank pages.
• If you need extra space for your answer(s), use the lined pages at the end of TOTAL
this book. Write the question number against your answer(s).
• Do all rough work in this answer book. Cross through any work you do
not want to be marked.

Information
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 100.

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Answer all questions. box

Read the case study in the Insert.

0 1 Analyse how AM plc needs to change its marketing mix to make its new strategy of
focused differentiation successful.
[12 marks]

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0 2 AM plc has a ‘produce or perish’ style of management. box

Analyse how this may have caused the performance data for its Chinese factory to
differ from the average for similar factories in China, as shown in Appendix A.
[12 marks]

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0 3 AM plc will use a ‘Just in Time’ system at its new factory. box

To what extent do you agree that this is a good idea?

[16 marks]

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0 4 To what extent is network analysis likely to be useful to AM plc when constructing its box

new factory?
[16 marks]

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0 5 Should AM plc invest in building its new factory at Site A or Site B? box

Use quantitative and qualitative information to justify your view.

[20 marks]

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0 6 In recent years many businesses that off-shored manufacturing have reviewed their box

decision to produce abroad and are re-shoring production.

To what extent do you agree that all businesses that moved manufacturing abroad
should now move production back to the UK?
[24 marks]

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END OF QUESTIONS

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ANSWER IN THE SPACES PROVIDED

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Question Additional page, if required.
number Write the question numbers in the left-hand margin.

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Question Additional page, if required.
number Write the question numbers in the left-hand margin.

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Question Additional page, if required.
number Write the question numbers in the left-hand margin.

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