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SETTING SM A RTER
OBJECTIVES
Workb ook
LEA RNING
GOA LS
Und ersta nd the
1 d ifferenc e b etween
g oa ls a nd ob jec tives.
4 for m a na g ing
exp ec ta tions.
2
TA BLE OF
CONTENTS
TOPIC PAGE
GOALS VS. OBJECTIVES. 5
3
GOA LS VS.
OBJECTIVES
Fa ilin g t o p rep a re is
p rep a rin g t o fa il.
Ob jec t iv es a re sp ec ific ,
Goa ls a re g enera l,
m ea sura b le, na rrow,
b roa d a nd stra teg ic .
c onc rete a nd ta c tic a l.
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GOA LS VS.
OBJECTIVES
Althoug h the term s "g oa ls" a nd "ob jec tives" a re often used
interc ha ng ea b ly, there is a d ifferenc e.
Goa l Ob jec t iv e
Tim e
Long er term . Mid to short term .
Fra m e
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W HA T IS A
SM A RT
OBJECTIVE?
Set t in g Ob jec t iv es a n d Bein g Sm a rt Ab ou t It
SMART ob jec tive setting is the sec ret to a llevia ting the c om m on
c ha lleng es everyone fa c es when they set out to a c c om p lish
som ething . SMART ob jec tives p rovid e g uid a nc e a nd struc ture
throug hout the p roc ess, sp ec ific a lly id entifying wha t you wa nt
to a c c om p lish, how you intend to work towa rd s it a nd c riteria
for esta b lishing when you a c hieved your ob jec tive.
S Sp ec if i c
M M ea su r a b le
A A c h iev a b l e
R Relev a n t
T Tim e- Bou n d
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SPECIFIC
These ob jec tives a re c onc rete, d eta iled , foc used , well- d efined ,
stra ig htforwa rd , a nd a c tion oriented .
W h a t a m I g oin g t o d o?
W h y is it im p ort a n t t o d o t h is?
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SPECIFIC
W h o is g oin g t o b e in v olv ed ?
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M EA SURA BLE
Mea surem ents tied to ob jec tives help you tra c k your
p rog ress a nd c om p letion with ta ng ib le evid enc e.
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A CHIEVA BLE
These ob jec tives c a n b e a c c om p lished with the resourc es
a nd tim e you ha ve a va ila b le.
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RELEVA NT
These ob jec tives c a n b e a c c om p lished if they a re releva nt
to wha t you a re trying to a c hieve.
W h y a m I set t in g t h is ob jec t iv e?
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TIM E- BOUND
These ob jec tive ha ve d ea d lines for c om p letion, c rea ting a
sense of urg enc y tha t lea d to a c tion.
Ha v e I in c lu d ed t h is d a t e in t h e st a t em en t of t h e ob jec t iv e?
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W HY SET
OBJECTIVES?
SMART ob jec t iv es d riv e su c c ess.
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HOW TO SET
OBJECTIVES
W h a t sh ou ld y ou c on sid er w h en
set t in g ob jec t iv es?
4 . Ma ke a n a c tion p la n.
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HOW TO W RITE A
SM A RT OBJECTIVE
1. Provid e a sum m a ry
of the ob jec tive.
5 . Bewa re of the
c ha lleng es.
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