Design Thinking (MPU3243)

Virtual Reality World: A New Form of Society and Living

Lecturer: Miss Kalaivani D/O Kalimuthu

Name Matrix No. Program

Foo Rui Win SCPG1800072 BITHM

Wong Zi Xin SCPG1700585 BITHM

Hew Poh Yee SCPG1800190 BITHM

Lim Wan Yu SCPG1800194 BITHM

Joey Yap Yi Tung SCPG1800160 BITHM

Wong Yeu Horng SCPG2200008 BSC

Table of Contents
1.0 Introduction................................................................................................................................1
1.1 Background.............................................................................................................................1
1.2 Technology Concept...............................................................................................................1
1.3 The Virtual Reality World......................................................................................................1
1.4 Problem Statement..................................................................................................................2
2.0 Objective....................................................................................................................................3
2.1 Objective 1: A New Form of Society and Living....................................................................3
2.2 Objective 2: Maximise the Outcome of Learning...................................................................4
2.3 Objective 3: Business and Marketing Opportunity.................................................................4
3.0 Organisation Chart.....................................................................................................................5
4.0 Job Scope...................................................................................................................................6
5.0 Project Implementation...............................................................................................................8
5.1 Ideate......................................................................................................................................8
5.2 Prototype...............................................................................................................................13
5.3 Testing..................................................................................................................................27
6.0 Work Flow...............................................................................................................................33
7.0 Conclusion................................................................................................................................34
8.0 Suggestion (s) & Recommendation (s).....................................................................................34
9.0 Appendices...............................................................................................................................35
10.0 Lessons Learnt........................................................................................................................36
11.0 Members.................................................................................................................................38
12.0 Reference................................................................................................................................40
13.0 Other documents.....................................................................................................................42
13.1 Presentation Slide...............................................................................................................42
Design Thinking : Project Evaluation 30%.....................................................................................61
1.0 Introduction

1.1 Background

We are designing a Virtual Reality World (VRW), where everybody can get in to connect and interact
with all kinds of people around the world virtually. The activities that carry on in real life such as
work, education, entertainment, business matters, and much more can also be experienced in VRW
but in an innovative way. The goal is to immerse a new form of society and living.

To illustrate, we take some examples from the movies and shows:

i) The Matrix (1999), where the humans live in a VRW and they thought it was reality.

ii) Avatar (2009), the human can transfer their consciousness to an "alien" body to control the
movement of the body.

iii) Sword Art Online (2012), people experience gaming and lifestyle in the VRW with only mind
thinking.

1.2 Technology Concept

A virtual world is a computer-generated environment that simulates reality and also fantasy
construction scenes where it only happened in movies, video games or novels. Users can be involved
and interact with the object and scene here.

To enter VRW, the users will have to wear a headset helmet or get into a pod. The console is
able to transmit the human brain waves into the VRW, letting the user be able to control signals or
movement of their character in VRW. Therefore, the console is also one of the selling products in this
business. Moreover, a rental service is available in store for people who didn’t want to buy the
gconsole home.

1.3 The Virtual Reality World

We like to connect people around the world in VRW, and we are talking about the worldwide
population, but managing the whole population and fulfilling everyone's needs and perceptions might

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be limited to the team’s manpower. Therefore, we allowed people and users to express their own
creativity in VRW. People can design their house or even an amusement park for others to visit and
eventually earn income by collecting entrance fees through model programming software and
creation tools such as Unreal Engine and Unity. It can be said that there are unlimited possibilities in
VRW and the only limitation is one's own imagination and idea.

One of the biggest problems facing stores and e-commerce right now is that consumers might
receive items that don't meet their expectations. For example, arriving at a hotel room but the place
doesn't seem to be reliable as in the picture seen. This is due to the fact that the real life environment
is subject to change from day to day and the hotelier did not update the details as the previous one is
more attractive when it’s new. The issue of not receiving the product as it is shown in the picture is
not an issue in VRW, users can take a close look at what they're buying and prevent any
misunderstandings. As for digital products, the manager would just update and publish it, and the
store in VRW will have the latest update of that product and users who purchase it will be the same as
it showcases. Like the internet itself, virtual reality is ready to transport people into a more subtle
world and "everywhere" experiences. The same goes for cars, travel and adventure tours.

In VRW, kinds of barriers that currently exist in the real world can be ignored. For example, a
great doctor with rich experience gains from countless surgeries from the operation room. While,
some of these experiences did not come easily as risks will occur, from death to life-threatening
immobility. VRW are able to simulate different simulations to let students, fresh-graduates and
experts to undergo kinds of solutions in order to formulate the most effective surgical option before
they step into the real operation room.

1.4 Problem Statement

From the recent research by Narayanan (2018), the study had indicated that disabled people had
issues working in a physical environment that is not accessible and inconvenient to perform some
activities due to the lack of relevant assistive technology. Moreover, the development of economic
growth should consider people with disabilities too as they have the potential in the workforce and
have the rights to compete for their productivity in the market (Ta & Leng, 2013). Based on an article
from Cunha, Neiva and Silva (2018), they have stated that people with multiple disabilities will face
some concerns such as tough to deal with sensory integration deficiency and a wide range of
intellectual talents. Hence, people with multiple disabilities should be providing passive support in
order for them to adapt in real life.

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 There is a potential that virtual learning can improve the effectiveness of medical learning,
however, due to the stage of developing technology in current days, the result will need to be studied
in the future (Zhao et al., 2020). Other than that, recent studies suggested that quality education
content can be delivered by using virtual reality technology (Marks & Thomas, 2021; Mikhailenko et
al., 2022). Findings by Kavanagh et al., (2017) also showed the majority of academic researchers use
virtual reality to boost students' intrinsic motivation in educational sectors, and design the
characteristics concerning their experiences, such as constructivist education, collaboration, and
gamification.

It is imperative for managers to be aware of emerging technologies present like virtual reality
as it can be used for varieties of business and marketing campaign to let customers have virtual
experience without coming to the actual place, in particular, displaying product characteristics and
removing unwanted parts, while give feedback instantly (Farshid et al., 2018). Moreover, advertising
in the business segment is an important topic (Liu-Thompkins, 2019). Nowadays, creating novelty
advertising requires high costs. For small and medium-sized companies they may not have the extra
funds to carry out the more famous publicity. Not only this, advertising should meet the needs of
customers (Li, 2019). However, the increasingly creative approach to commercial advertising
nowadays has led to competition between businesses (Qin and Lei, 2019). Therefore, business
segment are require to put effort in advertising their products in order to attaining the customer
attractions

2.0 Objective

2.1 Objective 1: A New Form of Society and Living

People will have to adapt to the new form of society, an innovative way of living than before. Users
are able to create their own character appearance for the VRW, such as gender, skin colour, tattoo and
it can be changed when they change their mind.

The VRW also welcomes those with special needs or disabled people in their body parts, their
worries and barriers in real life can be solved in the VRW as they can sense and control every part of
their body movement here.

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2.2 Objective 2: Maximise the Outcome of Learning

We take the Japan learning method as example, as the country happen earthquake frequently, the
teachers adapt virtual reality, stimulating the earthquake scene in their lesson for student to take
precaution when the real earthquake is happening. Moreover, virtual reality practice is also adapted in
the army for practicing, such as jet flying scenes and difficult combat settings.

In virtual learning, it only costs for designing the setting compared to using tangible resources
in the reality world but people can take that as reality and have a positive outcome as involving with
the virtual scene can be stimulating what they might be facing in the future.

2.3 Objective 3: Business and Marketing Opportunity

Business opportunities like dealing and marketing are available here, such as estate property inputting
their housing and architecture floor plan into VRW, having concerts with flying stage setup. Other
than that, art and gaming design are also available here.

Marketing is extremely important for a business VRW. In the real world, we have 3D
electronic advertising boards which catch people’s eye as it is a new trend and more realistic, but are
only limited to big cities. In VRM, the advertising can interact directly with the users, as it only costs
computer programming.

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3.0 Organisation Chart

a. Ideate
Before starting the assignment, the lecturer asked us to think of 10 innovations for
BlackBoard discussion, therefore we are using the previous ideas to undergo ideating. In this
stage, we adapt the brain dump method. All members have come up with at least one
innovative idea, and they have to make sure the idea has no similar product in the current
market before our meeting starts.

b. Prototype
Prototype has been created as a website form to show customers about our products. Joey has
included the details of the product and why the customer should choose our product. During
this stage, members discuss how to be more creative on the prototype that we had done and
check whether the information added on the prototype is clear enough for customers to
understand and access. Joey also made some changes to make it more interesting to see.

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 c. Testing
Within the last stage of the process, users have already used our products in real life. Thus,
survey forms will be distributed to them. After collecting the survey form, Wan Yu and Zi
Xin will assess all the feedback from the users. Based on all the feedback collected will make
improvement in future.

4.0 Job Scope

Chapter Content Person in Charge

Cover Page Joey Yap Yi Tung

Table of Content Joey Yap Yi Tung

1.0 Introduction Foo Rui Win

1.1 Background Foo Rui Win

1.2 Technology Concept Foo Rui Win &

Wong Yeu Horng

1.3 The Virtual Reality World Foo Rui Win &

Wong Yeu Horng

1.4 Problem Statement Foo Rui Win &

Lim Wan Yu

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2.0 Objective Foo Rui Win

3.0 Organisation Chart Joey Yap Yi Tung

4.0 Job Scope Foo Rui Win

5.0 Project Implementation Wong Yeu Horng

5.1 Ideate Foo Rui Win

5.2 Prototype Joey Yap Yi Tung

5.3 Testing Lim Wan Yu &

Wong Zi Xin

6.0 Workflow Wong Yeu Horng

7.0 Conclusion Lim Wan Yu

8.0 Suggestion (s) & Recommendation (s) Hew Poh Yee

9.0 Appendix (Appendices) Lim Wan Yu &

Hew Poh Yee

10.0 Lessons Learnt Update on own

11.0 Members Update on own

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 References Update on own

5.0 Project Implementation

5.1 Ideate

In the meeting, team leader Rui Win has guided and led. Firstly, everyone has given a short brief on
the innovation idea. After that, with the sticker reaction function in Discord, each member has to vote
(react) for the innovation idea that they are interested in, the highest number of reactions will be our
decided future development project.

Voting
Innovation Idea
count

Safety helmet for road use

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Problem There are many accidents happening globally.

HMW To reduce the fatality rate of motorcyclist

Example The helmet is able to sense when people are falling to the ground,
hence auto covering the user’s head and face.

AI surgery robot

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Problem During the pandemic, the hospital had insufficient manpower.

HMW To increase the efficiency of hospital

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Exp When a surgery need fews doctors process in a same time, they
could use AI Surgery robot to replace others doctors during
pandemic

Mall parking slots app

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Problem Parking spaces are unknown for the driver until they get to the
front of the mall.

HMW To save more time and prevent traffic jams.

Exp A mobile app that can check parking spaces so people can know
if they want to go to the mall. No need to waste too much time
looking for a parking space.

Chargeable pen

-
Problem Continuously on purchasing pen

HMW Use the pen to save more costing

Exp When a pen breaks or is out of ink, they will need to keep on
buying pens. However, with chargeable pens people will not have
to worry about that issue anymore.

Nanobots Clothes

2
Problem Fashion trends go too quickly and seasonal, clothes could become

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 a waste.

HMW Reduce cloth material waste and fast fashion problem while
people can enjoy trendy design

Exp 1) Software based, anyone can create their own design and
wear it. The design can be sold to others too.
2) Just like in the movie “Spider-Man: No Way Home”, the
suit of Spiderman can fit to the body and to Dr. Otto
Octavius’s machine claw, the recreation is the nanobots
are inside the clothes and people can wear their own
design

Wireless Cable Charger

-
Problem Phone battery low while working

HMW Use the wireless charger to increase work efficiency

Exp With a wireless adapter charger, we don't need to put the phone
on the charging pad, just plug in the wireless cable and use it
freely within the charging range.

Supermarket bots

2
Problem There are many kinds of stock in a supermarket, people can key
in the things they want to find and the bots will take them to it.

HMW Make shopping more easy and convenient.

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Exp 1) Auto tour and bring the customers to the item racks where they
want.

2) The bots can even rise up to take things in higher racks, auto
calculate the total in the cart and check out payment.

Virtual World

Problem Problem 1: With the technology of people involved in the virtual

world shown in the movie and current trendy NFT that have 3
many successful cases, people are wondering when they will be
able to bring that to reality.

Problem 2: Some special needs and disabilities in the physical

human part are not able to do some movement and achievement.

HMW Create a stimulation for everybody to involved

Exp People can basically do anything here with their creativity,

conduct business activity and have entertainment.

Multifunctional baby stroller

2
Problem Lack of infant areas

HMW To reduce the burden of the parents

Exp Parents have to change their babies’ diapers or even making milk
for their babies when they bring their babies to the park or other

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places so they need a clean and big place to do those things for
their babies.Even though there is a infant area for the parents to
clean the mess of their babies but sometimes the area is too small
when there are too many parents inside the area.

Picture 1: Attendance checklist for ideate discussion

Picture 2: Voting for the idea

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5.2 Prototype

Prototype is used to help potential buyers to understand our products in a better way. Lots of
information and details about the product will be shown. For example, what users can do in the virtual
reality world? As this invention is still new and not many people have the idea on this project,
websites and slide shows that have been created must be accompanied with elaboration from crew
team to the buyers. It is an important steps to engage with the buyers about the things that they are
able to enjoy in the virtual world.

Products will be shown in the prototype whereby potential buyers gets to know about the item
that they could purchase when they are ready to step into the Virtual Reality World. Besides that,
description of the products will be listed to boost the buyers imagination and understanding not only
through images provided in the prototype.

Buyers could identify the objectives on why we create a VRW through our backgrounds. Not
only for leisure purposes, helping people to gain additional knowledge and increasing job
opportunities in another world are extremely fresh to hear and try in this generation. They are able to
know which criteria they would like to be in the virtual world through the background and eventually
they would want to give it a try.

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5.3 Testing

The survey form is distributed to 30 respondents in order to collect the feedback and suggestions
regarding the development of Virtual Reality World, a new form of society and living. Firstly, we
discussed how to create the questions about this development. The questions are created from the
perspectives of users by providing several statements as examples for them to relate it to the
development.

Furthermore, we develop the survey form by using Google Form and distribute it to our
families and friends by providing the prototype attachment. It is for them to more easily understand
what is going on with the Virtual Reality World development like the description of the product, the
ways in using it, as well as its impacts towards different parties. The statistics provided below are the
results collected from the respondents.

Question 1

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Question 2

Question 3

29
Question 4

Question 5

30
Question 6

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Question 7

Question 8

Other feedback and recommendations on this product.

No Feedback and recommendation

1 The starting cost to set up VR is high

2 I presume the product will be costly. however, i believe the advancement of

technology will be able to make this happen

3 Promotion or special price on certain items in the virtual reality world should be
offered to frequently used users to show appreciation.

4 The money they use in the virtual reality world can be concert to reality world
currency so people that have difficulty with money can use this as emergency use.

5 Can propose this product to people who are living in medium range or poverty family
into this world to earn money and experience different type of lifestyle.

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 6 Collaboration of VR with reality is definitely a good option but you should be able to
separate it clearly. It can't be used in everything since VR can't replace everything in
our life. E.g. your health condition

7 Can connect more on daily lifestyle with VR technology

8 Can have special competitions which are impossible to hold in reality, like spaceships
racing etc.

The Feedback Grid:

Plus Delta

- VRW able to help people in enhancing - Connect daily life more through VRW
the skill - Should have free trial for people to test
- VRW also suitable in gaming sector

Questions Ideas

- The VRW still not mature for people to - Creating some impossible game within
use the VRW
- Confuse the reality and VRW

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6.0 Work Flow

Week 1
Ideate Phase: Week 2
Discuss ideas using Ideate Phase:
braindump and vote on The group did a lot of
which project that VR related research Week 3
interested. and tried to understand Ideate Phase: Week 4
how the VR industry is The team has defined Ideate Phase:
implemented in the and understood the Our group spent some
industry. limitations of current time brainstorming and
technology. coming up with
solutions. We discuss
choosing the best
ideas.

Week 5
Prototype Phase: Week 5
Joey is in charge of Prototype Phase: Week 6
Joey discussed the Week 6
designing the prototype Prototype Phase:
design with the team, Prototype Phase:
and she has some ideas on VR prototypes are
and the team agreed During this phase, the
how to increase the designed as VR
and helped her design team will continue to
visibility of our product. headsets, VR Pods and
the web template. work on the design to
VR gadgets.
find the best
experience for the user.

Week 7
Testing Phase: Week 7
After the prototype is Testing Phase:
complete, the team will A survey form has
find users to test, and been sent to the public
listen to their opinions. for feedback and
suggestions.

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7.0 Conclusion

Until now, Virtual Reality World is still an advanced product for the community. Compared with the
latest technology, it is able to bring benefits to all communities. According to the discussion done by
our group, we found that different industries will increase the efficiency and effectiveness when they
use VRW products. More than that, people with special needs are also considered while discussing
the product. After reading some articles, we have figured out the problem statement of the products.
Therefore, we intend to create VRW products to solve the issue.

In conclusion, the data within the testing stage have shown that the objective of this product
matches with respondents' minds. We have found 30 respondents to answer the survey question after
they watch the prototype. Based on the response, we found that most of the respondents agree VRW
products match with the aims. For example, questions 3 and 4 were related to the learning aims. Most
of the respondents agree with the statement from the survey questions.

Except for the optional questions, we still ask respondents for feedback on the product. We
surprisingly found some useful feedback to make us aware of other issues. For example, the longer
time of doctors using VR to surgeries, the muscle memory will reduce. Thus, based on the data
collected, we are able to make improvements in the future. We hope that Virtual Reality World will
be able to make the community’s life better.

8.0 Suggestion (s) & Recommendation (s)

Virtual Reality World has given many people a whole new concept of living lifestyle. We have
distributed survey forms to 29 people. It is vital to do the survey as we need more opinions to ensure
that our products are safe to use or any improvement that has to be made. Followed by the surveys,
we have received some feedback and advice. Based on the results that we collected. Most of the
respondents mentioned that overall the product is good, but there are some who have given some
suggestions to improve the prototype. For instance, turning the money of the virtual world into real
world currency. This is a creative idea as it can help those people who are having financial problems
in reality. It can help them to go through hard times.

Besides, one of the respondents suggested that the public should separate the VRW and reality
clearly as they may not be able to change certain things in reality. For example, the health condition
of a person. In this situation, we will be providing a band that shows the time in the real world and it
can also record how much time users have spent in the Virtual World. At the same time, we will be

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controlling the time that users spend in Virtual World to avoid addiction. Therefore, the users will not
be confused about the time and not be addicted to the VR world, especially the youngsters.

Furthermore, another respondent also suggests that we can organise competition that is
impossible to do in real life. For example, a spaceship competition. This will attract youngsters who
are interested in astronomy. In Virtual World, we can help people to fulfil their dreams as this
competition is impossible to be held in real life. Through Virtual Reality World, we are able to help
people to fulfil their dreams. On the other hand, as we know that this product will be costly and might
not be affordable for everyone. Hence, we will offer a trial week for people who are interested. They
will be purchasing it if they find it suits them.

Also, as we have mentioned disabilities people are welcome here. Therefore, we will be doing
charity for those who cannot afford to let them have the chance to experience. It is a great opportunity
for them to try and it also will help more people to know about this technology. For this prototype, we
still have lots of improvements to be made, it is great to receive different opinions from the
respondents. We promise that we will do it better by referring to all the ideas that have been given.

9.0 Appendices

Survey question:

https://forms.gle/edjY8VEoPnp7haEu8

Prototype slide:

https://docs.google.com/presentation/d/
1lPVj4BBhVFqcBpgRbSTgdDsbMWlycTkSVtCxkBeUtwA/edit?usp=sharing

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10.0 Lessons Learnt
Foo Rui Win
Throughout the process of developing a product, it requires consideration of all factors such as, how
to make it convenient for the people to use, the design and also in stall service will also need to be
concerned. The huge process could be hard to complete without teammates and overall the workflow
is smooth and cooperative. As VRW is complex and something new to people, there are still many
holes to dig and fill. For instance, the problem of ownership and intellectual property as well as rules
in VRW. Lastly, this title was chosen and for me it is based on interest. I hope that I can have the
chance to witness it myself in the future when the technology is advanced enough.

Lim Wan Yu

Without the cooperation among group members, the process of developing a product was hard to
implement. When developing a product, more ideas are needed. Besides, cooperation among the team
members also is a task for me. Each person has their own mind and idea. After collecting all ideas, we
need to discuss and figure out what idea we should develop. Moreover, VRW is still very advanced in
this generation. We need to find out more information in order to develop it. Thus, for me it was a
creative topic for us to explore.

Hew Poh Yee

Throughout the whole process, I have learnt that teamwork is actually important as without my
members, I could not finish this on my own. This project is quite challenging as the internet has less
information that we can refer to, all we need to do is to have creativity. There are times that we do not
have any idea, but we get to manage it after all. During this project, communication is vital as
everyone has their own perspective on everything. Therefore, we have to have good communication
with each other.

Wong Zi Xin

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Developing a whole new product is challenging as it requires creativity to generate diverse ideas;
cooperation among team members to share opinions; as well as participation actively throughout the
processes. Therefore, every member was responsible in each stage of the development regarding the
Virtual Reality World with the aim of exploring high-technology equipment and making it useful to
the society in future. During the discussion, although there were different opinions provided by
different members, all of us were rational in voting whether which idea is the most reliable to be
carried out. The most important thing I have learnt is communication means everything, whenever we
have doubts or problems, we can first speak out and the team members would assist in solving the
problems or answering the related inquiries about the VRW development.

Joey Yap Yi Tung

Creating and developing a product that did not exist are a challenge for us as we have minimal
knowledge on this criteria. From discussing to coming out with a final conclusion of the product that
we decide to create, everyone has the chance to be creative. Indeed, our VRW could be difficult to
understand on how it processes but I believe we did a great job on describing our product. We also
keep in touch in order to get our job done and seek advice from other teammates if there are any
doubts. Apart from that, our leader did not neglect each member and guide everyone on completing
their part. The things that I learnt are that communication is the key. We are happy that everyone in
the team can communicate and understand well.

Wong Yeu Horng

When we first thought about what to design, we never thought about VR because the field wasn't
widely used. But because we need to be creative, our leaders came up with the idea of VRW (Virtual
Reality World), which we believe will make the future even better. It was a challenge for us to
develop a product that didn't exist yet, because there wasn't much reference data on the market, and
we had to be creative and innovative in the process. Fortunately, I have a great team that is willing to
communicate, and communication is the most important part of the development process. The team
will have different opinions and ideas that we can discuss further. From this project, I learned to listen
to different types of opinions and discuss with the team to find what works best for the project.
Product development cannot be successful without teamwork.

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11.0 Members

Name Details Signature

Position: Leader

ID Num.: SCPG1800072

Specialisation: BITHM

Hp num.: 016-4499416

Email: mikowin99@gmail.com

Foo Rui Win

Position: Group member

ID Num.: SCPG1800194

Specialisation: BITHM

Hp num.: 011 - 2187 2609

Email: wanyu2340@gmail.com

Lim Wan Yu

Hew Poh Yee Position: Group member

ID Num.: SCPG1800180

Specialisation: BITHM

Hp num.: 016-5560283

Email: nicolehew10@hotmail.com

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Wong Zi Xin Position: Group member

ID Num.: SCPG1700585

Specialisation: BITHM

Hp num.: 01127588589

Email: wong1325675@gmail.com

Joey Yap Yi Tung Position: Group member

ID Num: SCPG1800160

Specialisation: BITHM

HP num: 0182983878

Email: joeyyapyitung@gmail.com

Wong Yeu Horng Position: Group member

ID Num.: SCPG2200008

Specialisation: BSC

Hp num.: 019-2690218

Email: haseohong@hotmail.com

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12.0 Reference
da Cunha, R.D., Neiva, F.W. and da Silva, R.L.D.S., 2018. Virtual reality as a support tool for the
treatment of people with intellectual and multiple disabilities: A systematic literature review.
Revista de Informática Teórica e Aplicada, 25(1), pp.67-81. Available from:
https://pdfs.semanticscholar.org/df4a/2cf5597b2e9323e4387f179ec4551fc1de8e.pdf [25
March 2022]

Farshid, M., Paschen, J., Eriksson, T. & Kietzmann, J. (2018). Go boldly! Business Horizons.
[Online]. 61 (5). pp. 657–663. Available from: https://doi.org/10.1016/j.bushor.2018.05.009.
[Accessed: 28 March 2022].

Kavanagh, S., Luxton-Reilly, A., Burkhard Wuensche & Plimmer, B. (2017). A systematic review of
Virtual Reality in education. Themes in Science and Technology Education. [Online]. 10 (2).
pp. 85–119. Available from: https://www.learntechlib.org/p/182115/. [Accessed: 25 March
2022].

Li, H., 2019. Special section introduction: Artificial intelligence and advertising. Journal of
advertising, 48(4), pp.333-337. Available at:
.https://www.tandfonline.com/doi/abs/10.1080/00913367.2019.1654947 [Accessed 25
March 2022]

Liu-Thompkins, Y., 2019. A decade of online advertising research: What we learned and what we
need to know. Journal of advertising, 48(1), pp.1-13. Available at:
https://www.tandfonline.com/doi/abs/10.1080/00913367.2018.1556138 [Accessed 25 March
2022]

Marks, B. & Thomas, J. (2021). Adoption of virtual reality technology in higher education: An
evaluation of five teaching semesters in a purpose-designed laboratory. Education and
Information Technologies. [Online]. 27. pp. 1287–1305. Available from:
https://doi.org/10.1007/s10639-021-10653-6. [Accessed: 28 March 2022].

Mikhailenko, M., Maksimenko, N. & Kurushkin, M. (2022). Eye-Tracking in Immersive Virtual

Reality for Education: A Review of the Current Progress and Applications. Front. Educ.
[Online]. 7:697032. pp. 1287–1305. Available from:
https://doi.org/10.3389/feduc.2022.697032. [Accessed: 27 March 2022].

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13.0 Other documents

13.1 Presentation Slide

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 Design Thinking : Project Evaluation 30%
Maximum Marks*: /48*100% = Date: 29 April 2022
Name: Foo Rui Win Programme: BITHM ID: SCPG1800072
Name: Wong Zi Xin Programme: BITHM ID: SCPG1700585
Name: Hew Poh Yee Programme: BITHM ID: SCPG1800190
Name: Lim Wan Yu Programme: BITHM ID: SCPG1800194
Name: Joey Yap Yi Tung Programme: BITHM ID: SCPG1800160
Name: Wong Yeu Horng Programme: BSC ID: SCPG2200008

Level of Achievement
Excellent (7-8) Good (5-6) Average (3-4) Poor (1-2) Score
a Identification ● Detailed and ●Good ● Fairly ● Poor
of Problem extensive explanation of explained the explanation
explanation the purpose purpose and of the
and need of the need of the purpose and
of the project project need of the
purpose and project.
need of
the
project

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b Objectives ● All objectives ●Incomplete ● Objectives of ● Objectives
of the justification to the proposed are not
proposed work the objectives work are not identified
are well proposed; properly and not
defined; Steps Steps are identified or defined.
to be followed mentioned but not well
to solve the unclear; defined;
defined without Incomplete
problem are justification to and improper
clearly objectives specification
specified

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 ● Best ● Good ● Fair ● Poor
integration of integration of integration of integration of
c Design
processes and processes and processes and processes and
Thinking
selections of selections of selection of
Process selections of
methods.
methods. methods methods.
(Integration
● Appropriat
and ● Design ● Design ● Design
e design
application)
methodology methodology is methodology not
methodology and
moderately poorly defined. defined.
properly justified
justified. ● Complete ● Inapproiat
● A detailed
explanation of e explanation of
explanation of ● Complete
the key concepts
the key explanation of the key concepts
but little
concepts.
the key concepts relevance to ● Poor
Strong description In-sufficient literature. description of
of the (any) description of the the (any)
In-sufficient
(any) technical
technical description of the technical
requirements of
requirements of (any) technical requirements of
the project. the project requirements of the project.
the project.
d Project ● All ● All ● Some of ● Defined
Demonstration defined defined the defined objectives are
objectives are objectives are objectives are not achieved.
achieved achieved. achieved.
● Each
● Each ● Each ● Each processes are
processes processes are processes are poorly
executed well fairly somehow
demonstrated.
and properly demonstrated.
demonstrated. The
demonstrated. The ideas are The ideas are
ideas are somehow
The ideas are integrated and poorly integrated
integrated
well integrated demonstrations and

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 and accurately are satisfactory. and demonstrations
demonstrated. are below
demonstrations are
below satisfactory satisfactory

e Project Report ● Project ● Project ● Project ● Project

report is written report is written report is report not
well according to fairly according somehow written prepared
the specified to the specified according to the according to the
format with no format with 1-2 specified format specified format
mistakes mistakes are with 3-4 mistakes with more than
identified. indetified. identified. 5 errors
identified.

f Conclusion ● Results ● Results ● Results ● Results

and Discussion are presented in are presented in presented are not are not
very appropriate good manner. much presented
properly.
manner. ● Project satisfactory.
work summary ● Project
● Project ● Project
and conclusion work is not
work is well work summary
not very summarized and
summarized and and conclusion
appropriate. concluded.
concluded. not very
● Future appropriate. ● Future
● Future
extensions extensions in the
extensions ● Future
project are not
in the project are extensions
in the project are specified.
specified.
well specified. in the project are
specified.

Feedback

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