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Understanding Media
6

Page 236: Intext Questions 4. Media endorses advertisements in order to

I. Letters and e-mails are means of personal carn money through the public.
5. An independent media means that no one
communication Newspapers, magazines,
Internet, TV, radio and films are means of should control and influence the news it
mass communication.
covers. No one should interfere in the work
of the media. The media should not be
2. Newspapers, magazines and books are
examples of print media. under anyone's pressure. It should be totally
3. Radio, television, telephone, smart phones independent without any external control.
and the internet are examples of electronic It is important that it remains financially
independent and does not work under the
media. censorship of the government or under the
Page 238: Intext Questions dictates of big business houses. It is also
1. Censor Board of India 2. Democracy important for the reader and viewers to
3. Agenda 4. Balanced understand and evaluate the news presented
EXERCISE
by the media neutrally.
E Long Answer Type Questions
A. Tick () the correct option. 1. The media acts a watchdog reporting on
1. d. 1440 2. b. print corruption, human rights violation and
3. d. advertisements 4. b. a balanced other forms of wrongdoings which help
5. c. local media build a culture of accountability in
the

B. Fill in the blanks. government.

a story
Abalanced report means that when discuss
1. medium 2. Akashvani 2
media, it should
4. 25 is covered by the
3.
5.
media
Local Media all points of that particular story and should
own
leave it up to the readers to form their
C. Write true or false for the following opinions.
3. The media plays an important role in
statements.

1. False True 3. False

setting the agenda that decides which news
which
4. True 5. True items are worthy of attention and
D. Short Answer Type Questions. are not. They help in shaping our opinions
word
1. 'Media' is the plural form of thevarious and thoughts. It is the media our which brings
to light issues that require attention.
'Medium' which refers to the
However, many a times the media fails
to
ways in which we can communicate in the
fulfil its responsibilities. It reports instances
society information that are of trivial importance while ignoring
2. Print media refers to the
which is printed. Example: Newspapers, the greater issues at hand.
democracy
Magazines, etc. 4. The role that the media plays in a
information
3. Electronic media refers to the are
make
which is shown electronically in the
form i Firstly, it ensures that citizens rather
media. Example: Television, responsible, infomed choices
of digital
than acting out of ignorance or
Radio, etc mis-information.

81
 ii. Secondly, information serves
check by ensuring that clected
representatives uphold their oaths of
oftice and carry out the wishes of those
who clect them.
iii. The media provides a balanced report
which means that when a story is
covered by the media, it should discuss
all points of that particular story and
should leave it up to the readers to
form their own opinions.
5. The mnedia generally reports on big issues
while the lives of the poorer sections of the
society find no place in such repors Mos
Most
papers are limited in their content as they
contain little local news realising that the
media would not be interested in covering
small aspects of their lives. Several people
at the local levels have started their own
local media. The content of the newspaper
ranges from current news, local incidents
and includes national issues, information
on government schemes, etc.
6. There are authoritative bodies in India
which keep a check on movies, television
serials, books, advertisements and even
lyrics ofa song One such authoritative
body is Censor Board of India It regulates
the content shown on media. If some
content is offensive, it bans the release of
the content. This is called censorship.
done to check for the abusive, ofensive
words, actions or scenes.
7. There are certain checks on media which
pose the limits on Freedom of Speech and
Expression.
i An individual or organization should
not threaten the integrity,
sovereignty
and security of the state while
using
this right.
ii. It should not destroy
the decency
the morality.
iii It should not disrupt peace and public
order.
iv, The relation with
foreign states should
not be impacted in a negative way.
important that media show educational
It is
programmes along with entertainment
programmes It should highlight the
as important issues prevalent in the country
like dowry deaths,s, water scarcity. women
safety, sports and so on.
HOTS
1. The media influences the thoughts and
opinions of the reader in the following
ways :
hoW
i. A nation cannot know everything
happening in their countries by
themselves and in most of the cases
they are dependent on the different
media sources.
ii. This dependence on the media gives
a opportunity to the media sources of
broadcasting, a biased news material to
the population.
iii. By observing that biased news the
population of a nation can be included
casily by the aspect which the media
resources need for their benefits.
2. Themain aim ofthe advertisement is to reach
as many people. Thus, many advertisements
are published in newspapers.
Application-based Question.
Three news: World news, sports news and
environment news
Analysis-based Ouestion.
i. Save the Tiger.
ii. To create awareness among school students.
It is ii. The Global Tiger Initiative (GTI) was
launched in 2008 as a global alliance of
governments, international organizations,
civil society, the conservation and scientific
communities and the private sector, with
the aim of working together to save wild
tigers from extinction.
Values and Life Skills.
According to me, every channel is showing its
truth and you as a audience decides what you
and
like to watch, who is right or
wrong truth or
untruth as a viewer. It's always the viewer's
choice that matters. Channels are not into
passing judgements and if you find anything
better and interesting you can change your
channel There are many source of news
available these days.