-Business Plan It is defined as a detailed and integrated written convince the readers that the proposed business has

s has a competitive
document that describes the various activities involved in opening
and operating a new entrepreneurial venture
-Major Parts of the Business Plan Introduction, Executive Summary,
Environmental Analysis, Business Description, Organizational Plan,
Production Plan, Marketing Plan, Financial Plan, Appendix.
-Proposed name of the busines • Address of the business • Name of
the owner or owners • Description of the business • Location of the
business • Funding requirement and source.
-Executive Summary This section points out the overall highlights of
the business plan as well as a bird’s-eye view of its sections.
- A vision statement focuses on tomorrow and what an organization
ultimately wants to become. It must include what the world will look
like once they have accomplished that mission.
-A mission statement focuses on today and what an organization
does to achieve it. Mission statements establish a framework for the
behavior of those working in the company.
-A goal is an achievable outcome that is typically broad and long-
term. A company might use goals to inform yearly strategies that
each department will execute.
-An objective, on the other hand, defines the specific, measurable
actions each team employee must take to achieve the overall goal.
advantage in the market
Wealth Improvement Approaches This section of the Executive
Summary describes the methodologies or approaches that will be
taken by the business in order to: • maintain a competitive
advantage; • position the business in the market; • improve the
market share; and • maximize the utilization of resources.
Environmental Analysis - It is described as the process which
examines all the components, internal or external, that have an
influence on the performance of the organization. The internal
components indicate the strengths and weaknesses of the business
entity whereas the external components represent the
opportunities and threats outside the organization.
• SWOT (strengths, weaknesses, opportunities, and threats) analysis
will be conducted to critically evaluate the business environment.
-Organizational Plan- The organization plan provides a detailed
description of the business in terms of the following:
• Form of the business organization
• Liability of the owner or owners
• Organizational structure

-Business Model A business model is a company's core strategy for

profitably doing business. Models generally include information like
products or services the business plans to sell, target markets, and
any anticipated expenses.

1. Customer Segments-List the top three segments. Look for the

segments that provide the most revenue.

2. Value proposition- what are your products and services? What is

the job you get done for your customer?

3. Revenue Streams-List your top three revenue streams. If you do

things for free, add them here too.

4. Channels-How do you communicate with your customer? How do

you deliver the value proposition?

5. Customer Relationships-How does this show up and how do you

maintain the relationship?

6. Key Activities-What do you do every day to run your business

model?

7. Key resources-The people, knowledge, means, and money you

need to run your business.

8. Key Partners-List the partners that you can’t do business without

(not suppliers).

9. Cost Structure-List your top costs by looking at activities and

resources.

-Business and Product Position - The business and product position

will help determine how the business defines its course and the
process of accumulating wealth. It tells the size of the market; the
target market share of the business product position must be able to