Scribd Logo
Upload

Welcome to Scribd!

  • Crear o Morir

    Uploaded by

    Eduardo Zentella Leyva
    0 views42 pages
    The document discusses the evolution of marketing from focusing on the product to focusing on the user experience. It notes that marketing has become an "industry of emotions" and that without remaining relevant through marketing, a business risks disappearing. It emphasizes that many startups fail because they lack a marketing plan and provides tips for developing an initial marketing strategy like understanding the target market and competition.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses the evolution of marketing from focusing on the product to focusing on the user experience. It notes that marketing has become an "industry of emotions" and that without remaining relevant through marketing, a business risks disappearing. It emphasizes that many startups fail because they lack a marketing plan and provides tips for developing an initial marketing strategy like understanding the target market and competition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    0 views42 pages

    Crear o Morir

    Uploaded by

    Eduardo Zentella Leyva
    The document discusses the evolution of marketing from focusing on the product to focusing on the user experience. It notes that marketing has become an "industry of emotions" and that without remaining relevant through marketing, a business risks disappearing. It emphasizes that many startups fail because they lack a marketing plan and provides tips for developing an initial marketing strategy like understanding the target market and competition.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 42

    Marketing: ¿crear o morir ?

    ¿QUÉ ES EL MARKETING?
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P2
    EL ARTE DE CONECTAR CON
    AUDIENCIAS CREANDO RELACIONES
    WITTY THINKING | 2023

    SIGNIFICATIVAS:
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P3
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P4
    EL ARTE DE MANIPULAR EL
    PENSAMIENTO PARA OBTENER UNA
    WITTY THINKING | 2023

    REACCIÓN DESEADA
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P5
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P6
    LA PUBLICIDAD HA EVOLUCIONADO
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P7
    PRODUCTO:
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P8
    USUARIO:
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P9
    EXPERIENCIA:
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 10
    INDUSTRIA DE EMOCIONES!
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 11
    ¿PARA QUE ME SIRVE?
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 12
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 13
    Si no te mantienes
    relevante,
    WITTY THINKING | 2023

    desapareces.
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 14
    60% de los
    emprendimientos no
    tiene un plan de
    WITTY THINKING | 2023

    marketing
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 15
    75% de los
    emprendimientos en
    México cierran
    WITTY THINKING | 2023

    después de su
    segundo año
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 16
    Atención
    Diferenciación
    WITTY THINKING | 2023

    Fidelización
    Adaptación
    Crecimiento
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 17
    Una meta sin un plan
    WITTY THINKING | 2023

    es solo una ilusión


    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 18
    ¿CÓMO PUEDO EMPEZAR?
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 19
    ¿Cual es mi mercado?
    Conoce a tu competencia
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 20
    ¿Quien es mi cliente ideal?
    WITTY THINKING | 2023

    Conoce a tu público
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 21
    ¿En qué soy el mejor?
    Encuentra tu nicho
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 22
    Las marcas son como las
    personas, tienen su voz
    WITTY THINKING | 2023

    propia
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 23
    New coke
    1980
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 24
    iPhone
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 25
    ¿Cual es su voz?
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 26
    Se un creador de
    WITTY THINKING | 2023

    historias
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 27
    Una buena historia te
    hace cambiar tu
    WITTY THINKING | 2023

    punto de vista
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 28
    WITTY THINKING | 2023
    MAD

    https://youtu.be/g3Jm5Pi_5UY?si=wFrI83BLdVenEGcn

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 29
    ¿Creatividad?
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 30
    La capacidad de
    conectar ideas para
    WITTY THINKING | 2023

    solucionar un
    problema
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 31
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 32
    Ten los ojos y los oídos bien
    WITTY THINKING | 2023

    abiertos, pero sobre todo


    mantén abierta tu mente
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 33
    WITTY THINKING | 2023

    De la calle a los museos


    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 34
    Kaws: El artista
    más influyente
    en la actualidad
    Companion:
    WITTY THINKING | 2023

    $3,000 -
    $50,000,000
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 35
    La creatividad es un remix
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 36
    Los buenos artistas copian, los genios roban
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 37
    Lee claw: el genio
    detrás del genio
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 38
    Los creativos
    debemos de ser
    WITTY THINKING | 2023

    valientes
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 39
    Si nadie cree en ti, cree en ti mismo
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 40
    Recuerda porque empezaste!
    WITTY THINKING | 2023
    MAD

    Proprietary + confidential | For internal use only. May contain uncleared third-party rights.
    P 41
    THANKS

    You might also like