Identity-driven Marketing

Alt-weekly Media Ecosystem

Two Stock Markets
and me.
A presentation for
PavLog
November
Lubin Bisson bisson@gmail.com

“ P E O P L E O F T E N O V E R E S T I M AT E W H AT T H E Y C A N
A C C O M P L I S H I N O N E Y E A R . B U T T H E Y G R E AT LY
U N D E R E S T I M AT E W H AT T H E Y C O U L D A C C O M P L I S H
I N T W O Y E A R S .”
- PETER DRUCKER WIKIPEDIA

“ W AT C H I N G A PA R A D I G M S H I F T U N F O L D I S B R U TA L .”
- LUBIN BISSON TWIT TER

Confidential – For partner program use only 438-492-8638

 When the Audience is the Media…
Do not kid yourself, being a publisher
is not an easy job.
The ability to adapt and fulfill a new
need is essential.
Especially for only 20¢ on the dollar.

Confidential – For partner program use only 438-492-8638

 Automated Cross-device Advertising
Innovation is happening in real time, with
mobile the global leader.
A work-in-progress, the gap between
publisher-direct and #programmatic
inventory quality is narrowing.
Plus gaming is emerging as the place
where people don’t just play games but
watch their TV, consume their content
(and their ads, too).

Confidential – For partner program use only

 Automated Cross-device Publishing
All around the World people find most of
their “news” from names everyone is
familiar with (Google or Facebook or
Twitter). Then they follow a #Link.
Endgame?
Focused content.
Focused ad inventory.
Everywhere.
On every device.

Confidential – For partner program use only

 Privacy First: Third-party-data Last
Cookies — the universal trackers that
drove digital marketing for decades —
are going away as of January 2022.
Now is the time to develop standards for
using first-party identities.
The ability to adapt and fulfill a new
need is essential.
Endgame?
Focused Content,
LUMAscape Ad inventory,
Audience.

Confidential – For partner program use only

 Composing a new media symphony
Do not kid yourself, being a publisher
is not an easy job.
The ability to adapt and fulfill a new
need is essential.
Especially for only 20¢ on the dollar.

Confidential – For partner program use only 438-492-8638

 Audience Identity-driven Marketing
All around the World people find most of
their “news” from names everyone is
familiar with (Google or Facebook or
Twitter). Then they follow a #Link.
Endgame?
Focused content.
Focused ad inventory.
Everywhere.
On every device.

Confidential – For partner program use only

Confidential – For partner program use only 438-492-8638
Confidential – For partner program use only 438-492-8638
Look Beyond 2021

BUT LAUNCH NOW

PLAN AND PREPARE SOME EFFORTS
Frenzied noise
Beware of companies that focus their
pitch on how big the industry will be
and have little-to-nothing to outline
on how they will carve out a
profitable piece of it.