Professional Documents
Culture Documents
-UNIT 02
CONNECT THE PICTURES
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ANSWERS
BILL OF EXCHANGE
CASH IN HAND
BALANCE SHEET
OPENING STOCK
CURRENT ACCOUNT
Meaning of Business unit
A business unit is a separate division within a company that often
develops and implements its own processes independently from the
core business or brand while still adhering to the overall company
policies.
A business unit is a department or team within an organization.
. Business units are a smaller entity like a department or a functional
group within a company which is responsible for handling the issues
and affairs of that specific activity.
Examples of business units include marketing, finance, operations,
accounting, sales, human resources and research and development
divisions
Establishing a new Business unit
Step 1. Idea Generation
Step 2. Nature of Business
Step 3. Determine the Size and Scale of Operations
Step 4. Select a Place for Business
Step 5. Choose the Form of Ownership:
Step 6. Determine Financial Requirements:
Step 7. Plan for Physical Facilities:
Step 8. Select an Appropriate Plant Layout:
Step 9. Determine Human Resource Requirements:
Step 10. Keep an Eye on Legal and Procedural Requirements:
Step 11. Launch the Business:
Promotion
Meaning of Promotion:
Promotions refer to the entire set of activities, which communicate the
product, brand or service to the user.
It is one of the basic elements of the market mix, which includes the
four P’s: price, product, promotion, and place.
Types of Promotion:
Advertising
Direct Marketing
Sales Promotion
Personal Selling
Public Relation
Quiz:
Food delivery platform Uber Eats on
November 22 announced the
appointment of _______ as its brand
ambassador in India.
Features for business
Economic Activity
Production or Trading of Good or Services for Sale
Sale or Exchange of Goods and Services
Regularity in Dealings
Profit Earning
Risk Factor
Uncertainty of Returns
Legal Activity
Plant location
Plant location refers to the choice of region and the selection of a
particular site for setting up a business or factory.
The objective of plant location decision-making is to minimise the sum
of all costs affected by location.
Plant location is important because of the following:
(i) Location influences plant layout facilities needed.
(ii) Location influences capital investment and operating costs.
Plant Layout
The necessity of plant layout may be felt and the problem may arise
when:
(i) There are design changes in the product.
(ii) There is an expansion of the enterprise.
(iii) There is proposed variation in the size of the departments.
(iv) Some new product is to be added to the existing line.
(v) Some new department is to be added to the enterprise and
there is reallocation of the existing department.
(vi) A new plant is to be set up.
Importance of Plant Layout:
The possibility of attaining the best possible layout is directly proportional
to following factors:
(i) The Weight, Volume or Mobility of the Product:
(ii) Complexity of the Final Product:
(iii) The Length of the Process in Relation to Handling Time:
(iv) The Extent to which the Process Tends towards Mass Production:
Quiz:
Maaza brings together Amitabh
Bachchan and _____to celebrate their
new ad.
Pooja Hegde
Objectives of Good Plant Layout:
(i) Should provide overall satisfaction to all concerned.
(ii) Material handling and internal transportation from one operation to
the next is minimized and efficiently controlled.
(iii) The production bottle necks and points of congestions are to be
eliminated so that input raw materials and semi-finished parts move fast
from one work station to another.
(iv) Should provide high work in process turnover.
(v) Should utilize the space most effectively; may be cubical utilization.
(vi) Should provide worker’s convenience, promote job satisfaction and
safety for them.
(vii) Should avoid unnecessary investment of capital.
(viii) Should help in effective utilization of labour.
(ix) Should lead to increased productivity and better quality of the
product with reduced capital cost.
Types of Plant layout
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