INTERNSHIP REPORT

ON
MERCHANDISING ACTIVITIES OF KNIT GARMENTS IN
BANGLADESH:
A STUDY ON AMA SYNTEX LIMITED

This Internship Report is submitted for the Partial Fulfillment of the

Requirement for the Degree of MBA in Apparel Merchandising- 2023

Supervised by:
S.M. Akterujjaman
Associate Professor
Department of Business Administration
BGMEA University of Fashion &Technology (BUFT)

Prepared By:
Md. Khaled Mahmud Hasan
MBA in Apparel Merchandising
ID: 222-030-4111

BGMEA UNIVERSITY OF FASHION &

TECHNOLOGY
DHAKA, BANGLADESH
September 2023
 Declaration

I, Md. Khaled Mahmud Hasan hereby declare that this internship report on “Merchandising
Activities of knit garments in Bangladesh: A study on Ama Syntex Limited ” submitted
by me to BGMEA University of Fashion & Technology (BUFT) in partial fulfillment of the
requirement for the degree of MBA in Apparel Merchandising is an original work.

It has not been submitted earlier, either partly or wholly to any other University or Institution
for the award of any Degree, Diploma, Fellowship or other similar titles or prizes and that the
work has not been published in any journal or magazine.

Md. Khaled Mahmud Hasan

MBA in Apparel Merchandising
ID : 222-030-4111
BGMEA University of Fashion & Technology (BUFT)

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 Letter of Approval

It is my pleasure that, Md. Khaled Mahmud Hasan, a student of MBA, ID No. # 222-030-
4111 BGMEA University of Fashion & Technology (BUFT), Dhaka, Bangladesh, has
prepared this Internship Report on “Merchandising Activities of knit garments in
Bangladesh: A study on Ama Syntex Limited” under my supervision as the partial
fulfillment the award of MBA degree in the department of Business Administration at
BGMEA University of Fashion & Technology (BUFT).

He has prepared this report on the basis of his three months long Internship under my
supervision. This report is approved and recommended for the viva – voce examination.

I wish him every success in life.

S. M. AKTERUJJAMAN

Associate Professor of Marketing

Department of Business Administration

BGMEA University of Fashion & Technology (BUFT)

Dhaka, Bangladesh

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 Letter of Transmittal

01 December 2015

To

S. M. Akterujjaman

Associate Professor

Dept. of Business Administration

BGMEA University of Fashion & Technology (BUFT)

Subject: Submission of Internship Report

Dear Sir,

It gives me enormous pleasure to submit the internship report on “Merchandising Activities

of knit garments in Bangladesh: A study on Ama Syntex Limited” as per the supervisor’s
instruction. I expect this report to be informative as well as comprehensive.

I demonstrate my best mark of respect and gratitude to you for providing me the opportunity
to do my internship. I feel this two months experience will facilitate me a lot in my future
career life. For any further explanations about the report please summon me, I will be gladly
available to clarify the ins and outs.

Sincerely yours,

Md. Khaled Mahmud Hasan

MBA in Apparel Merchandising
ID : 222-030-4111
BGMEA University of Fashion & Technology (BUFT)

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Certificate of Organization

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 Acknowledgements

Industrial Attachment Course is an academic function of the BGMEA University of Fashion

& Technology (BUFT) Like all other years, S.M. Akterujjaman, Assistant Professor,
Department of Business Administration, gave me an opportunity to choose preferable
Garments for Industrial Attachment Course. I, student of our department choose AMA
SYNTEX LIMITED joyfully with the supervision of our teachers.

During the attachment with AMA SYNTEX LIMITED I worked in all the departments
related with the Apparel Manufacturing Section. I did not only give priority to the Apparel
Merchandising but also worked sincerely in the Dyeing, Knitting, Utilities, Maintenance and
Effluent Treatment Plant. Besides these, I learned about Quality Control Section and Finished
Fabric Inspection Section, warehouse, Store & Inventory, finishing & specially
merchandising & Marketing.

We owe a particular debt of gratitude to Md. Delwar Hossain Faiz (Senior Merchandiser);
Sajid Hasan (Merchandiser). They gave away some of their valuable time regularly in helping
me to achieve my intended goal. I also express our gratitude to all the executives.

Finally, I humbly express our gratitude to Associate Prof. Md. S.M. Akterujjaman Business
Studies supervising teacher for their valuable direction & supervision. However, we have
prepared our Industrial Attachment report by the grace of Almighty. Here we would like to
present the report.

Md. Khaled Mahmud Hasan

ID : 222-030-4111

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 Executive Summary

Emergence of the global market has heightened the role of trade in world
economy and made industrialization as an integral system of global trade and
production. Bangladesh economy at present is more globally integrated than at
any time in the past. The MFA phase-out will lead to more efficient global
realignments of the textile and clothing industry. After the introduction of
Agreement on Textile and Clothing (ATC), the RMG industry of Bangladesh is
facing new and unique challenges. The phase out was expected to have a
negative impact on the economy of Bangladesh. But recent data reveals that
Bangladesh absorbed the shock successfully and indeed RMG exports grew
significantly. Due to a number of steps taken by the industry (e.g., successful in
diversifying products and markets, increased backward integration, high level of
investment, and supportive policy regime), Bangladesh still remains competitive
in RMG exports even in this post phase-out period. But much more needs to be
done (e.g., removal of structural impediments, establishment of training and
research institute, sharing of knowledge and technology) in order to maintain
the competitiveness in the RMG market.

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 List of Abbreviations

BGMEA: Bangladesh Garments Manufacturers and Exporters

Association
BKMEA: Bangladesh Knitwear Manufacturers and Exporters Association
BUFT: BGMEA University of Fashion & Technology
CT-PAT: Customs-Tread Partnership against Terrorism
RMG: Readymade Garments
WRAP: Worldwide Responsible Accredited Production
ILO: International Labor Organization
ETP: Ethical Treatment Plant
CAD: Computer Aided Design
IE: Industrial Engineer
CM: Cost of Making
BUTex: Bangladesh University of Textile

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