Effects of COVID-19 on clothing stores: Besisahar, Lamjung

A Project Work Report

Submitted By
Samir Miya
P.U Registration No: 2017-2-03-1757

Exam Roll No: 18031839

Atlantic International College
Submitted To:
Faculty of Management
Pokhara University
Lekhnath - Kaski

In Partial Fulfillment of the Requirements for the

Bachelor of Business Administration
Golkopakha, Thamel
Kathmandu
2021
 DECLARATION

I hereby declare that the project work entitled “Effects of COVID-19 on clothing
stores”: Besisahar lamjung submitted to the Faculty of Management, Pokhara
University, Lekhnath- Kaski is my original piece of work under the supervision of
Mr. Prakash Kumar Gautam. It is submitted in the partial fulfillment of the
requirement for the award of the degree of Bachelor of Business Administration
(BBA). This project work report has not been submitted to any other university or
institution for the award of any degree or diploma.

………………………..
Samir Miya

Katmandu, 2021
 ACKNOWLEDGEMENTS

The success and outcome of this report required a lot of guidance and assistance from many
people. I am extremely fortunate to have got this all along with the completion of my project
report with the supervision of Mr. Prakash Kumar Gautam. Whatever I have done is only due to
such supervision and I would not forget to him.

I would like to express my special thanks of gratitude to Prof. Dr. Mahendra Pd. Shrestha,
chairman of Atlantic International College; Er. Shankar N. Adhikari principal of Atlantic
International College; Mr. Dhurba Pd. Subedi academic director of Atlantic International College
and all the faculty members of Atlantic International College for providing me with all the
facility that was required.

I thank Pokhara University and Atlantic International College for allowing me to study on the
topic “Effects of COVID-19 on clothing stores”, and providing for all support and guidance
which helped me to complete the project on time. This also helped me to know about so many
new things.

I am extremely grateful to all the respondents who participated in the research and provide me
with the required information based on which the project report is based upon. I would also
thank all the respondents for providing time to fill up the questionnaire despite their busy
schedule.

Lastly, I would also like to thank all my classmates and friends who helped me during research
and while preparing the report in a various way. I would also like to thank them for all the
encouragement and their constant motivation.

Sincerely,

Samir Miya
 Executive Summary

The global Covid-19 pandemic has had a devastating impact on clothing stores , and the
situation will get far worse before it gets btter. As clothing outlets have been shut by
lockdowns in developed market economies, sinking demand for apparel, brands and
retailers have moved quickly to cancel or postpone production orders – refusing, in
many cases, to pay for clothing their supplier factories have already produced. The
result has been the partial or complete shutdown of clothing stores of all over the
countries. As a result, thousands of workers have been sent home, often without
legally-mandated pay or severance.

This Research Brief draws from responses from questionnaire survey of clothing store
of lamjung, besisahar. It reveals the devastating impact on sales, physical store closed.
The conducted survey also identifies that effect of covid -19 on clothing stores sector of
lamjung, besisahar. Response from 30 respondents were randomly collected, stored and
analyzed using SPSS. Data collected from primary sources have been recorded and
analyzed with social media site that influence clothing store while buying fashion, which
market channel do they operate in, what preventive measures did they take to
overcome pandemic situation, hoe covid have effected their business,how will adapt to
normal.
 TABLE OF CONTENTS

DECLARATION.............................................................................................................................
ACKNOWLEDGEMENTS............................................................................................................
TABLE OF CONTENTS................................................................................................................
EXECUTIVE SUMMARY.............................................................................................................
Chapter I.........................................................................................................................................1
Introduction....................................................................................................................................1
1.2 Statement of the Problem...................................................................................................................2
1.3 Objectives of the Study......................................................................................................................2
1.4 Literature Review..............................................................................................................................3
1.5 Research Methodology......................................................................................................................6
1.5.1 Research Design.........................................................................................................................6
1.5.2 Sources of Data collection..........................................................................................................6
1.5.3 Sample Size................................................................................................................................7
1.5.4 Methods of Data Analysis...........................................................................................................7
CHAPTER II..................................................................................................................................8
DATA ANALYSIS AND MAJOR FINDINGS...........................................................................8
2.1 Through which social media site are you most influenced by when purchasing fashion...................8
2.2 Which market channels do retailers operate through.......................................................................9
2.3 Pprimary verticals operate by clothing store...................................................................................10
2.4: Covid effect on clothing store.........................................................................................................11
2.5: measures implemented during pandemic......................................................................................11
2.6: Adaptations to the new normal......................................................................................................12
2.7: when did they expect the new normal will immerge…………………………………………………………14

3.1 Summary of Finding........................................................................................................................15

3.2 Conclusion.......................................................................................................................................17
3.3 Recommendation.............................................................................................................................17
REFRENCES