Torres 1

Belen Torres

Dr. Sharity Nelson

English 1301-102

28 September 2023

Dissecting The Genre of a Flyer

On the Texas A&M International University (TAMIU) Campus in Bullock Hall, and

most buildings, there is a flyer posted on a bulletin board. Published in 2023, this flyer is

authored by TAMIU Rec Sports who is hosting the event promoted on the flyer. TAMIU Rec

Sports uses the genre of flyers to convince students who are interested in exercising to take part

in their event. The flyer helps achieve that goal by having an eye-catching title and a schedule to

view.

First things first, at the top of the page TAMIU Rec Sports writes for the title, “Group

Fitness Classes.” The word “classes” is in a bigger size than both the words “group fitness.” The

difference between the words emphasizes that classes take precedence over group fitness

because the flyer presents itself in the form of a schedule. Because TAMIU Rec Sports is using a

schedule to gather its students, they know it must be eye catching enough to hold the in-a-rush

student’s attention. The title is a statement that says, “If you’re seeking to get fit, look at me.”

The convention of a title used in the flyer helps to bring awareness to the work-out classes

offered by the campus.

Second, the flyer includes the convention of a schedule that demonstrates the days and

times that classes take place. In a 9 by 5 column sequence, written on the top of the schedule are

the days, “Monday, Tuesday, etc.”. The event goes for five days out of the week as TAMIU Rec

Sports writes that classes begin on “Dec. 1 – 5.” The times are shown on the left side of the

schedule. The earliest class at “12:00pm – 1:00pm.” The latest at “7:00pm – 8:00pm.” TAMIU
 Torres 2

Rec Sports posts the schedule months in advance so students can clear their calendars and make

the proper preparations they need. What makes this schedule interesting is that some text is in a

distinct color. Gold rather than the standard white the rest of the schedule uses. TAMIU Rec

Sports writes, “Sign Up Required for classes in gold.” The author also includes a QR code to

investigate their website and an email to contact. Overall, student participants know when classes

are available and when they can arrive thanks to the specified dates and time the schedule plans

out.

Furthermore, each class in the schedule is given by name, room number, and its

instructor's name. For instance, one of Thursday's classes at 6 is labeled as, “Step Sensations

Sammy 225.” So, if a student wanted to log onto the Rec Sports website to look at the instructors

available to see who they would be comfortable working out with, they could. Considering that

schedules are usually made with the intended purpose of helping bring organization and order, it

is also important to note that the author uses the convention of a schedule with an alternative

intention, to hold the reader’s attention. As the schedule is targeted towards students, Rec Sports

recognizes that those students have a busy academic life. They also recognize by the end of the

week students are tired. The students are ready for the weekend; therefore, Rec Sports holds

fewer classes on Friday than any other day. Additionally, not every slot in the schedule is filled

out. In place of some classes there are small illustrations to show that those periods will not hold

class or have yet to find a fitness class to fill in the slot. Though it might not be intentional, these

empty slots can offer students enough breathing room to plan to go to more than one class a day.

All these parts of a schedule further cement into the audience’s head the accessibility of the event

the flyer promotes.

To conclude, TAMIU Rec Sports chose to use the genre of flyers so the audience can

become convinced to attend the fitness classes the organization is hosting. They achieve this goal
 Torres 3

by using the conventions of a title and a schedule to establish a routine that students can

familiarize themselves with. Because of a schedule’s general nuances such as class names, dates,

times, and the flyers other additions such as QR codes and email addresses; the audience can

structure their own plans to attend the offered classes. It is important to know why Rec Sports

chose to use a flyer because through flyers being posted on the bulletin boards throughout most

of the school buildings, the author was able to reach a bigger audience. This method helps the

students become informed about the event through a quick and widespread method.
 Torres 4

Work Cited

TAMIU Rec Sports, “Group Fitness Classes.” Community Relations & Special Events,

2023