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Julio Lopez

Professor Oscar Martinez

Engl 1301

10/1/2023

Advertising Using the Poster Genre

The TAMIU Academic Center for Excellence, also known as TAMIU ACE, is a group

that focuses on improving the student’s academic abilities on campus by offering free academic

support services such as tutoring, academic advising, and supplemental instruction. Their

services are available to any TAMIU student and are located on campus on the second floor of

the Billy F. Cowart Hall for 7 days a week. While the center offers many services, the poster that

is being analyzed focuses on relaying the information about the ACE center’s tutoring services.

In order to communicate the information effectively, the TAMIU ACE center utilizes the poster

genre combined with a movable object and includes a sense of simplicity, snappiness,

elaboration, and emphasis to connect with the students who are either seeking help with their

courses or want to further their knowledge in a certain course.

Using the poster genre allows for plentiful information to be displayed and at times, an

excess; this often leaves people discouraged from viewing a poster as the abundance of

information might leave them confused. The ACE community avoids flooding their poster with

unnecessary information and displays only the important “need to know” information, namely

their schedule and price, while leaving out any extra information that could confuse viewers of

the poster. The poster includes all of the needed information in only 1 short phrase, keeping it

simple while also providing a substantial amount of information. The phrase ”FREE Tutoring - 7

days a week” provides the cost and their daily schedule allowing students to use the tutoring
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service more efficiently by avoiding any scheduling conflicts and knowing the price of the

service beforehand.

The environment that the poster is in affects how it will be viewed, as students on

campus will likely always be on the move. The ACE community has considered this and it is

likely why they have chosen to adapt to a more quick, snappy tone as well as make the poster

transportable. By adapting a quicker and snappier tone, this offers students who may come across

this information a faster read and a chance to take the information in without wasting their time.

The absence of a poster jam packed with information which instead uses short phrases and

exclamation points may attract students for its straightforwardness. A clear and straightforward

poster that explains what service the ACE community is providing can help the students who are

always on the move. Adding on to the simplicity of the poster, the ACE community makes the

poster transportable so it can be seen at different places at different times allowing for anyone

who passes by to catch a glimpse of the poster and get captivated by the message. By

considering the environment the poster is placed in, and who the viewers will be, the ACE

community can make sure that the information that they are distributing will be taken in

correctly.

By adding additional information in a poster a person who might want further elaboration

will be more encouraged to read on and join a community. The ACE community adds additional

information towards the bottom of the poster in the form of a sentence along with a few other

lines which include contact information and location. The sentence “ACE tutors are available for

a variety of subjects including writing, math, biology, history, citations, and many more!”

provides students with information of what subjects are tutored, elaborating on their provided

courses for those students who might want to know more. Additionally, below this sentence a
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small section is used in order to provide the location of the ACE center, their email, and office

phone number giving those who want further information a chance to gather further information

beyond what is on the poster.

The size of the poster and the use of certain words and tactics are all combined in order to

attract more viewers. By emphasizing words like “FREE” and using exclamation points the ACE

community can bring more attention towards their poster and in turn, more people will be aware

of their tutoring services. Capitalizing the words like “FREE” will bring more attention to the

poster and encourage more students to attend tutoring as the practice of free services like tutoring

is rarely seen; furthermore, emphasizing the fact that it is free will likely lead to the spread of

this information and the rise in the use of the service. Using exclamation points as well will help

by providing a better tone and energy towards the students which will create more excitement

and engagement with the students who view the poster.

The TAMIU Academic Center for Excellence,also known as TAMIU ACE, concentrates

on bringing their wide variety of academic support services to the attention of TAMIU students.

In order to inform TAMIU students about their tutoring service, the TAMIU ACE community

uses a poster genre and uses tactics like simplicity, snapiness, elaboration, and emphasis to

attract more students while encouraging them to seek out their tutoring services whether they

require tutoring or they are simply seeking to better their knowledge on a certain course.
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Advertisement for TAMIU Academic Center for Excellence Tutoring, 10 Sep. 2023