Aguilar 1

Antonio Aguilar

Professor Bustamante

English 1301 – 106

Dec 5, 2023

Revised Genre Analysis Essay

The ACE (Academic Center for Excellence) brochure targets TAMIU (Texas A&M

International University) students who might be struggling with academic challenges to offer

them help in various subjects. The brochure aims to attract this specific audience to help them

improve their grades through appointments the audience (TAMIU students) can set to get ideas

for clarity in an essay or in different subjects they could be struggling with. They are successful

at this using contact information, structured organized brochure, and they offer the audience a

flexible schedule that shows professionalism, credibility and accessibility to their students.

The use of contact information in the brochure helps TAMIU students communicate with

ACE office more effectively and makes it more accessible to them. They provided their audience

with their phone number “956.326.4ACE(4223)” (ACE Brochure); which makes it way more

easier for students to communicate with ACE office instead of using e-mails and things students

are not really familiar with. Along with the phone number they provided their location at

TAMIU “DR. BILLY F. COWART HALL (CWT) ROOM 203/205” (ACE Brochure), the

location helps the students that want to use ACE’s services and it also helps students that just

want to go ask for more information about ACE. By providing their location and phone number,

ACE shows how they care about their audience and shows more professionalism because they do

want to help them, and they want to make sure their services can be used to every TAMIU
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student. This also works to make it a credible and reliable source for students to use. The contact

information is essential to the delivery of their message of the brochure to their audience because

it shows how ACE is willing to help their students by providing their contact information.

Furthermore, the well-structured and organization of the brochure contributes

significantly to their professionalism and how ACE wants to make the information accessible to

their audience. The headlines “FREE SUBJECT” (ACE brochure) and “FREE WRITING

HELP” (AACE Brochure) are a clear and understandable way for the audience to identify when

they search for a specific subject, they want help with. The headlines along with the contact

information make the information given by ACE more accessible and easier for the audience to

understand. The structure of the brochure assures this organization (ACE) that the information

will be easily accessible to their audience. The order of the brochure shows professionalism

because the author wants to make it easier for the audience to acknowledge the information

being provided by them, and shows how ACE cares about TAMIU students because they want

their audience to communicate with them by providing different subjects, they offer help with

such as “STATISTICS” (ACE Brochure) and “CHEMISTRY” (ACE Brochure) along the list of

various subjects they can help the students with. The organization and structure of the ACE

brochure provides an understandable and easy-to-read layout for the audience to understand,

showing professionalism and accessibility of information.

Moreover, ACE’s provided the audience with flexible time shows how they want to make

their audience feel welcome to use their services, making it accessible for every TAMIU student

to use. In every university there are always students that work at the same time as having their

education, so to make ACE accessible to everyone at TAMIU, ACE showcases how they are

“OPEN 7 DAYS A WEEK” in their brochure. And this helps accommodate busy schedules
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students may have to make an appointment when they are free to make an appointment. In

addition, they provided this information in a highlighted format for the audience to see; thus,

making ACE a more accessible service that TAMIU students can use whenever they need to.

This is highly important because it demonstrates how they are willing to help at any time

students who really need this help with their academics.

Lastly, the importance of the contact information, well-structured and organized

brochure, and flexible time helps communicate to TAMIU students in a more understandable and

concise way what they offer help with, and it also attracts them to go and use their services by

making it more accessible, credible and in a more professional way for students to use. As

TAMIU Students, it is important to acknowledge how the use of these services can improve

grades and help students have a better time throughout their college experience. Analyzing

different types of genres is helpful to break down every piece of it to fully examine it and

understand it for improvement in the genre and get a better view of the purpose of the genre.
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Work Cited

Texas A&M International University, Academic Center for Excellence (ACE) brochure.