Torres 1

Belen Torres
Dr. Sharity Nelson
English 1301-102
25 September 2023
Dissecting The Genre of a Flyer
On the Texas A&M International University (TAMIU) Campus in Bullock Hall, and
most buildings, there is a flyer posted on a bulletin board. Published in 2023, this flyer is
authored by TAMIU Rec Sports who is hosting the event promoted on the flyer. TAMIU Rec
Sports uses the genre of flyers to convince students who are interested in exercising to take part
in their event. The flyer helps achieve that goal by having an eye-catching title and a schedule to
view.
First things first, at the top of the page TAMIU Rec Sports writes for the title, “Group
Fitness Classes.” The word “classes” is in a bigger size than both the words “group fitness.” The
difference between the words emphasizes that classes take precedence over group fitness
because the flyer presents itself in the form of a schedule. Because TAMIU Rec Sports is using a
schedule to gather its students, they know it must be eye catching enough to hold the in-a-rush
student’s attention. The title is a statement that says, “If you’re seeking to get fit, look at me.”
The convention of a title used in the flyer helps to bring awareness to the work-out classes
offered by the campus.
Second, the flyer includes the convention of a schedule that demonstrates the days and
times that classes take place. In a 9 by 5 column sequence, written on the top of the schedule are
the days, “Monday, Tuesday, etc.”. The event goes for five days out of the week as TAMIU Rec
Sports writes that classes begin on “Dec. 1 – 5.” The times are shown on the left side of the
schedule. The earliest class at “12:00pm – 1:00pm.” The latest at “7:00pm – 8:00pm.” TAMIU
Rec Sports posts the schedule months in advance so students can clear their calendars and make
the proper preparations they need. What makes this schedule interesting is that some text is in a
distinct color. Gold rather than the standard white the rest of the schedule uses. TAMIU Rec
Sports writes, “Sign Up Required for classes in gold.” The author also includes a QR code to
investigate their website and an email to contact. Overall, student participants know when classes
are available and when they can arrive thanks to the specified dates and time the schedule plans
out.
Furthermore, each class in the schedule is given by name, room number, and its
instructor's name. For instance, one of Thursday's classes at 6 is labeled as, “Step Sensations
Sammy 225.” So, if a student wanted to log onto the Rec Sports website to look at the instructors
available to see who they would be comfortable working out with, they could. Considering that
schedules are usually made with the intended purpose of helping bring organization and order, it
is also important to note that the author uses the convention of a schedule with an alternative
intention, to hold the reader’s attention. As the schedule is targeted towards students, Rec Sports
recognizes that said students have a busy academic life. They also recognize by the end of the
week students are tired. They are ready for the weekend therefore they hold fewer classes on
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Friday than any other day. Additionally, not every slot in the schedule is filled out. In place of
some classes there are small illustrations to show that those periods will not hold class or have
yet to find a fitness class to fill in the slot. Though it might not be intentional, these empty slots
can offer students enough breathing room to plan to go to more than one class a day. All these
parts of a schedule further cement into the audience’s head the accessibility of the event the flyer
promotes.
To conclude, TAMIU Rec Sports chose to use the genre of flyers so the audience can
become convinced to attend the fitness classes the organization is hosting. They achieve this goal
by using the conventions of a title and a schedule to establish a routine that students can
familiarize themselves with. Because of a schedule’s general nuances such as class names, dates,
times, and the flyers other additions such as QR codes and email addresses; the audience can
structure their own plans to attend the offered classes. It is important to know why the author
chose to use a flyer because through flyers being posted on the bulletin boards throughout most
of the school buildings, they were able to reach a bigger audience. This method helps the
students become informed about the event through a quick and widespread method.