INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY

SUMMER INTERNSHIP REPORT

PHASE 2- PROJECT PROPOSAL REPORT

INTERNSHIP ORGANISATION-

Organisation Guide: Mr. Ninad Shastri

Submitted To: Prof. T.S. Joshi

Submitted By: Neeraj Yadav (221334)

SL. NO. TOPIC PAGE NO.

1 PROJECT TITLE 03

2 OBKECTIVES OF THE PROJECT 03

3 KEY DELIVERABLES 03

4 TASKS WITH TIMELINE 04

5 PRELIMINARY SECONDARY RESEARCH 05

PROJET TITLE
New product development and it’s promotion

OBJECTIVES OF THE PROJECT

1. Develop a comprehensive understanding of the target market and customer needs.

2. Identify and assess potential competitors and determine the unique value proposition
for the new project.
3. Define the scope, resources required for the new project.
4. Develop a project plan and milestones for the various stages of development, from
ideation to launch.
5. Conduct research and development to create a prototype or minimum viable product
(MVP) to test and validate the new project concept.
6. Establish partnerships and collaborations with relevant stakeholders, such as
suppliers, vendors, and industry experts.
7. Create a marketing and communication strategy to raise awareness and generate
interest in the new project.
8. Launch and scale the new project, monitor and measure performance, and adjust
strategies and tactics as needed to achieve success.

KEY DELIVERABLES

1. Conducting market research to gather data on customer needs, preferences, and

behaviours.
2. Analysing and interpreting market research data to identify trends, insights, and
opportunities for the new product.
3. Developing a competitive analysis report to assess the strengths and weaknesses of
key competitors and their products.
4. Contributing to ideation sessions and brainstorming meetings to generate new product
ideas.
5. Conducting feasibility studies to determine the technical and financial viability of new
product concepts.
 6. Creating user personas and conducting user testing to validate product concepts and
designs.
7. Developing product marketing materials, such as product brochures, presentations,
and videos.
8. Supporting the project team in various activities, such as project planning, scheduling,
and tracking progress.

TASK LIST WITH TIMELINE

SL.NO Date Week Task

.
1. 1st may – 1st Over the course of the first week, a thorough
7th may assessment of the marketplace for the "Entrepreneur
Game" product was conducted, with the aim of
identifying key areas for improvement. Following
this analysis, a series of targeted recommendations
was developed, aimed at addressing any deficiencies
in the current product offering and ensuring that it
meets the evolving needs of today's discerning
consumers.
2. 8th may – 2nd In the second week, our focus was shifted to the
14th may development of a detailed report outlining the
specific product improvements that has been
identified. This report incorporates extensive
research into the latest trends and best practices in
the gaming industry, as well as feedback from our
target demographic to ensure that our
recommendations are both relevant and actionable.
3. 15th may - 3rd Not assigned yet
21st may

4. 22nd may 4th Not assigned yet

– 28th
may
 PRELIMINARY SECONDARY RESEARCH CONDUCTED

When developing a new product aimed at teaching entrepreneurship and business to school
kids, some preliminary research that could be conducted includes:
1. Target market research: Understanding the demographics, behaviours, preferences,
and needs of the target audience, such as school kids, parents, and educators.
2. Competitive analysis: Examining existing educational games and products that teach
entrepreneurship and business to identify gaps and opportunities for innovation.
3. Educational research: Understanding the current educational practices, trends, and
curriculums related to teaching entrepreneurship and business to school kids.
4. Game design research: Exploring game design principles, mechanics, and elements
that can make the product engaging, fun, and effective for learning.
5. Technology research: Determining the appropriate technology and platforms that can
support the product's development and distribution, such as mobile apps or web-based
games.
6. Business model research: Identifying potential revenue streams, pricing strategies,
and distribution channels that can support the product's sustainability and profitability.
7. Regulatory research: Understanding the relevant laws, regulations, and standards
related to educational games and products for school kids.
By conducting this preliminary research, the product development team can gain valuable
insights into the target market, competition, educational practices, game design principles,
technology, and business aspects of developing and launching an effective and successful
educational game for school kids.